Like many people think of search engine optimization to improve the search engine rankings either as a mastermind work and requires much time and effort, or it’s just sprinkling of meta tags and keywords throughout the website. Both are wrong. Well, search engine optimization in competitive circumstances requires considerable expertise, but in non-competitive circumstances it is just the basic if applied smartly fetches the results. If the business is solely [...]
How To Consistently Improve Your Web Site Results ECommerce Articles | August 6, 2008 Split testing is also known as A/B testing. It is the process of taking one page (your control or page A) and then creating another page (page B) with one single change and then driving equal traffic to both pages to see which page gets a better result. Testing is vital to the success of your [...]
Multi Back Link Building and varied text for results ECommerce Articles | September 4, 2007 Viral Link building and the use of correct link text With link building you are always looking to get the best quality links for your effort or even the efforts of others. Multiplying the work of others is a great way to get more results with less work. At the same time varying your anchor [...]
I have a favorite analogy about hotels and how they should view their website and online marketing initiatives; it usually strikes a nerve pretty close to home… Imagine if you printed 1,000 beautiful, four color, ten page brochures that stunningly captured the unique nature of your hotel at ten bucks a piece…and then locked them away in a cupboard…how effective would they be? Or how about creating a masterful piece [...]
Being First In The Search Results Is Not Always The Right Thing SE Optimization Articles | June 7, 2009 Most webmasters would want to achieve the first ranking of the Google’s displayed results. However, most of them are not that patient in finding the best keywords for optimization. Because of this, the problems with organic search engine optimization as well as pay per click usually arise. Most webmasters would want [...]