Tag Archives: People

Famous People from Nevada

June 20, 2011

Nevada is located in the western region of the United States. Carson City is the capital of Nevada, and Las Vegas, its largest city. It’s also called the ‘Silver State’ due to the large number of silver deposits that were discovered there. It is a hometown to many famous personalities of the United States.

Andre Agassi: Andre Agassi was born in the city of Las Vegas. He started his professional tennis career at just 16 years of age. This former World No. 1 professional tennis player from Nevada, has won a record-winning eight Grand Slam singles tournaments and an Olympic gold medal in singles. Andre Agassi achieved the ‘World No. 1′ ranking in April 1995. He is also the only male tennis player to have won a career Grand Slam. Andre Agassi has also been acknowledged as being the ‘best service returner’ and ‘best ball striker’ by many professional tennis personalities. He is the founder of ‘Andre Agassi Charitable Foundation’ for the children in Southern Nevada and ‘Andre Agassi College Preparatory Academy’ in Las Vegas.

Pat Nixon: Pat Nixon was the wife of Richard Nixon, the 37th President of the United States of America. She was the First Lady from 1969 to 1974. She was born in Nevada, but later shifted to Los Angeles and then California, where she completed her graduation. She married Richard Nixon on 21st June, 1940, and assisted him in his presidential election campaigns. She was diagnosed with lung cancer in the early 1990s, and died aged 81, in 1993.

Jim Gibbons: Jim Gibbons is the 28th Governor of Nevada state. He was born on 16th December, 1944 in Sparks, Nevada. He’s also the former member of the ‘United States House of Representatives’ from 1997 to 2006. He served the US Air Force during the Vietnam War, from 1967-1971. He completed his graduation from the US Air Force Air Command and Staff College and the Air War College. In 1975, he joined the Nevada Air National Guard and worked as a Vice-Commander from 1990 to 1996, and later during the first Gulf War. During his military career, he received nineteen service medals.

Edna Purviance: Edna Purviance was an American actress who was born in Paradise Valley, Nevada, on 21st October, 1895. She was well-known as Charlie Chaplin’s girl who worked as a leading lady, in more than 30 of his films, over a span of eight years. She was romantically involved in a relationship with Charlie Chaplin, but eventually married John Squire, an airline pilot. On 13th January, 1958, she died of cancer.

Jack Kramer: Jack Kramer is a champion US tennis player of the 1940s, who was born in Las Vegas, Nevada on 1st August, 1921. He held the ‘World No. 1′ title for a number of years. He is also considered to be one of the greatest tennis players of all time. He was the first executive director of the Association of Tennis Professionals (ATP), which was founded in 1972. He attended Rollins College in Winter Park, Florida, and participated in its tennis sessions in the 1941-1942 seasons. In 1968, he was admitted as a member in the International Tennis Hall of Fame in Newport, Rhode Island.

Kurt Busch: Kurt Busch was born on 4th August, 1978, in Las Vegas, Nevada. He is a professional race car driver. He drives a Miller Lite Dodge in the NASCAR Sprint Cup Series. He is the elder brother of Kyle Busch who is also a professional race car driver. He entered the racing world at the age of 22. He married Eva Bryan in Virginia, and both are currently living in North Carolina.

These are a few famous people born in Nevada, but there are many more Nevadans who have also contributed to the success of the United States of America.

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How To Avoid The Three Most Common Budgeting Mistakes People Make When Planning a Web Initiative

September 2, 2010

How To Avoid The Three Most Common Budgeting Mistakes People Make When Planning a Web Initiative

Web Design Articles | June 7, 2005

As we all know, times have changed. Websites have become an absolutely fundamental component to nearly any business. But, while most companies set aside money for website development, they often overlook several key components. As a result, they either far exceed their initial budget or are unhappy with their Website’s result.

Many web firms purposely leave these crucial portions of the budgeting process out, so they can ‘hook you’ in the beginning, and then get more money as the process continues. Obviously, this makes creating a budget all the more difficult.

The good news is that there are some guidelines to help you ensure that your web project is a complete success. The following three components of website development are the most overlooked in early development and budgeting phases. Considering these three aspects of website development will help you ensure your website exceeds your expectations, but not your budget.

1. Extended Photography and Artwork.

When budgeting for web projects, companies usually forget to budget for the purchase of professional photography. Your graphic design department at your company or web firm will provide you with an overall website design called the look-n-feel. Typically, their job doesn’t include designing each page of content.

The look-n-feel templates usually have a content area where the implementation team will incorporate content. You will need to include artwork at the top of the page to provide a nice visual to coincide with the content.

Another example of where you would use photography or artwork is where you have a page of content that talks about a unique process your company uses. Spelling out the process in text format is good. A nice visual to represent that process in conjunction with the text is even better. This visual was likely not part of the design team’s original goals when designing the look-n-feel for your site.

Budgeting for extended artwork and photography:

a) When developing your project’s site map, be sure to look at each top level page as its own homepage for a given section. Your website’s homepage has a strategic layout that incorporates a nice balance between design and copy, and so should each top level page. (Top level pages are the initial pages in your site’s main navigation areas.)

b) Once you designate what pages are top level homepages, define overall goals of that page/section. What do you want your visitors to learn about? What’s the strategy for that section? What overall branding and feeling should be conveyed? Document this information and make sure your web or eMarketing firm knows about this additional design work at the outset if they haven’t already talked to you about it.

c) A resource for cost-effective stock photography that we like to use is iStockPhoto.com. iStockPhoto.com has a wide range of royalty-free photography to choose from at very reasonable prices. The only drawback is that you may use a photo that is in-use by another company; therefore, it?s not unique to your company. This is an option you must weigh. Unique photography will cost quite a bit more, but if you are a larger company the expense may be justified. Smaller companies should definitely consider iStockPhoto.com.

2. Copy / Content

There’s nothing more disheartening then getting to the end of your web project and realizing you don’t have enough copy to fill your website. I have personally seen web projects have everything complete other than copy only to watch companies delay completed projects for months while they try to write their own content. Consequently, the project is not only delayed, but the copy is usually short and weak.

Well written copy is essential for any website, because it grabs the reader’s attention and provides cohesiveness throughout the site. It is also essential for search engine optimization and marketing. If you don’t have a copy writer on staff at your company, make sure your web firm understands the importance of good copy and helps you budget for it.

Budgeting for copy writing:

a) When you create your site map, in addition to designating which pages are top level homepages, designate which pages you already have sufficient copy for and which pages you don’t have sufficient copy for.

b) Meet with a professional copy writer if you don’t have one in-house. At the meeting discuss each area of copy that you have, where it will go and what you are missing. Make sure you give them the copy you already have so they can polish it as part of the final deliverable and ensure that all copy is in the same ‘voice.’ Ideally your web or eMarketing firm will have a copy writer on staff to coordinate this within the project and provide strategy recommendations.

c) This process can happen concurrently with the design and development process. There’s no reason to wait until those phases are complete, so start working with a copywriter as soon as you define the overall site map and strategies. This will help ensure that your project finishes on-schedule, which keeps things within budget.

3. Post-Launch Marketing or eMarketing

If there’s anything that should never be left out of any web initiative budgeting process, it’s post-launch marketing or eMarketing. This by far is the #1 mistake companies make when planning their web initiatives. This is also why companies will put up a website and say, “Our website is just a formality. We’ve never receive any leads from it.”

It’s important to understand the overall budgeting required for eMarketing. You must understand the goals of your website and put marketing plans into action that attract and engage your target audience on a regular basis. Not spending money every month on eMarketing is the same as buying a fancy sports car, never performing required maintenance on it, and then calling it a ‘piece of junk,’ because it doesn’t run anymore.

In order to receive value from your website, you MUST nurture the related eMarketing activities on a regular basis. Remember, the website is a tool that facilitates company objectives. Know your objectives and use your website as a tool accordingly.

Budgeting for eMarketing:

a) Be careful when selecting a web firm to help you design and launch your web initiatives. Web firms that boast very affordable website developments costs are so focused on getting your project business that they don’t worry or care about what happens with your initiatives when the project is complete. Most web firms don’t offer eMarketing services, so be sure you investigate before making a decision.

Ideally, you should pick a firm based on its eMarketing focus, skills and experience and not by the ‘prettiness’ of the web projects they’ve done. Remember, anyone can produce a good-looking design, but only an eMarketing firm with a business and marketing focus can show you how to make your web initiatives pay-off.

b) Determine what your website is supposed to do for your company. Are you trying to make sales directly on the web? Do you want leads for your sales team? Once you know what the website ultimate goal is, you can plan to develop tools that engage visitors and have them take your desired action.

Once you know the goals and have the tools to make it happen, you need to determine how much you can afford to spend on each acquisition. You must know your acceptable acquisition cost before you can decide on which eMarketing tools to use. To figure this out, determine the acceptable acquisition cost your company can afford on each customer.

Let’s say that at your company each customer is worth $10,000, and you can afford to spend $500 to get that customer. You then need to determine the acceptable cost per ‘lead.’ In this scenario let’s say that your company’s close rate is 10 percent that is 10 prospects out of 100 engaged becomes a customer. This means that you can spend approximately $50 per lead.

Now, if your yearly budget for eMarketing is $50,000, you can spread that out over the course of the year and create an eMarketing plan to steadily bring-in leads every single month. In this scenario, we can plan to acquire approximately eight customers per month.

Knowing this information will help determine which eMarketing tools and channels to use. We can quickly determine if a particular channel has or doesn’t have the right ‘per lead costs’ and make decisions accordingly.

By considering these three factors when developing a web initiative budgetPsychology Articles, you should be on your way to having a successful website that helps you meet your business objectives without breaking the bank.

About Cowell eMarketing
Cowell eMarketing is a small and innovative eMarketing firm for businesses seeking new ways to attract customers. Cowell eMarketing provides web and eCommerce development as well as ongoing eMarketing services such as eMail marketing and search engine marketing. Visit www.cowellemarketing.com to learn more.

Frank Cowell is a Certified eMarketer (as certified by the International eMarketing Association) and CEO, Founder of Cowell eMarketing. Cowell eMarketing provides web and eCommerce solutions, eMail Marketing, Search Engine Marketing, eMarketing Analytics and eMarketing Consulting services.

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Maximize Free People Search

December 22, 2009

There are a number of free people search engines available online now. The purpose of this software is to locate people through the online tools and sites that are available for your use. Then again, the results depend on the submitted resources that are available on the web, to begin with.

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The free people search engine can only generate the information that is already uploaded on the web. That is why you have to be open to the idea that you are either going to get results or not going to get results.

A number of free people search engines offer free trial services. You can test their product on a trial basis. Make the most out of these programs by finding the people that you have been looking for. Some features include address finders, yellow pages, international white pages, phone numbers checks, and email searches. The list of updated information continues to grow on a daily basis.

In order to navigate free people search engines, you should click on the menu that is found at the top of every page on the site. Then you will be transported to the particular pages that are in accordance to your search queries. All you need is the name, email address, phone number, and home address of the person you are looking for. Just punch in at least one or two of the information asked and you will get the rest that you need.

By: David Masterson

Article Directory: http://www.articledashboard.com

For maximize Free People Search please visit free people search engines

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SEO for Non – Technical People

November 9, 2009

Many Non-Technical marketing people and senior executives ask Internet Marketing companies to provide bottom-line explanations of what Search Engine Optimization [SEO] is all about and why it is important using terms that are quantifiable and readily understandable. To that end, this document provides straightforward answers to a complex subject.

If you are a person who works in a marketing or executive capacity but are not technically aware of the steps that are taken to produce successful Internet marketing campaigns, you need to first understand that Search Engine Optimization [SEO] is not as mysterious as many have previously made it out to be. In fact, the first thing you need to realize is that Search Engine Optimization [SEO] is a misnomer! Internet marketing people don’t optimize a search engine, rather they make changes to a website that helps search engines crawl, index and rank pages more easily.

In a word… relevancy is a primary key to SEO. Search engines merely try to determine a web page’s relevancy to the keyword phrase that was placed in the search box by the potential visitor to the website. When you hear someone speak of the search engine algorithm, it is simply a combination of areas within each website page the search engines review and quantify in order to determine the page’s ranking in the search engine results i.e. SERPS. This document is intended to give you some insight into:

1) A few important SEO components

2) Processes you need to understand when speaking with your Internet marketing people i.e. internal or outsourced, and

3) What they should be spending money on.

Our goal is to make you, the non-technical marketing person or other non-Marketing decision making executive, as knowledgeable as you need to be about Search Engine Optimization. We also provide questions to ask your Internet Marketing team to ensure your online business model is on the right track.

THE MOTIVATION AND DIRECTION [Ensuring we are on the same page…]

So this brings us to the reason why companies MUST subscribe to implementing search engine optimization techniques into their websites in order to be successful. It is about delivering relevant traffic to the website thus creating revenue, adding members, obtaining subscribers, building brand awareness, customer service, creating loyal customers, etc.!

The Keywords, Linking, and Keyword Density topics provide a quick tutorial of the key ingredients found in all good and effective Search Engine Optimization [SEO] programs. This advice will help you and your Marketing Team obtain opportunities, avoid wasting money and get quantifiable results from your Internet Marketing budget.

Remember, SEO combines understanding the technical [science] part of what search engines are looking for in their algorithms with the [art] deliverables re: making modifications to the website that will increase and maintain high rankings in their keyword search results.

KEYWORDS [Selecting and Using the Right Ones…]

Let’s start with the most basic ingredient of any Internet marketing program. You must figure out what words prospective clients are entering into search engines to locate your type of products or services. Picking the “right” keywords is not about what the CEO or other executives think! We can take their opinions and insight into consideration; however, it must be proven by identifying which words are actually being used in recent search engine queries. These keyword phrases must be thoughtfully grouped and integrated into the on-page content found on each page within the website. Placement of these keywords in the page copy, headings and code behind the page are essential to obtaining high rankings.

Keywords Found in the Page Copy

Placing keywords strategically within the page copy is critical to obtaining high search engine ranking. Writing for a website is NOT like writing any other marketing copy. It is not a brochure, press release, catalog or pamphlet. Page relevancy will be significantly impacted by the search engine spider returning your page’s content to the algorithm for analysis and indexing among the thousands or millions of other similar pages. Generally speaking, the use of keywords and variations of specific phrases tells the search engine what you feel is important about your product or service on that particular webpage.

It is important to have a website copywriter create the keyword-rich text for your pages. Even the actual placement of certain keyword phrases within a paragraph or sentence can determine whether it will be positive or have no effect at all. Specially trained Internet copywriters have the ability to write for search engines as well as making the page text easy for the website visitor to read and understand.

Keywords Found in the HTML Code

Placement of keywords behind the page that is visible to visitors comes with very specific guidelines. Namely, you must insert the right Page Title, META Description, META Keywords and Headings within the HTML code that is displayed behind the page that visitors see.

- Page Title: 2 – 6 highly searched keywords found within the page content. The Title is one of the top components search engines look for using their ranking algorithm… pick them carefully.

- META Description: 15 – 20 words describing the page’s primary keyword phrase. Use short statements i.e., “snippets” that include the primary keyword phrases. This is NOT the place to include “brochure-like” information. This is shown as the short descriptive statement in the search engine results.

- META Keywords: A maximum of 1 – 2 keyword phrases. Less than 10 words maximum. Make these words specific to the page content. Don’t repeat.

- Headings: H1 – H2 formatted and bold keywords above the paragraphs. These are like the main subject titles found in textbooks. They should also contain keyword phrases as search engines view them as important in determining the page’s keyword relevancy.

Note: Not all search engines value META data equally; however, it is used within their ranking algorithm and as such… remains valuable.

LINKING [Making Sure Quality and Quantity Match]
This section discusses the importance of the link (sometimes called a hyperlink, or web link). A link is a connection from one webpage or website to another. Although a simple concept, a “quality link” is one of the primary components behind successful (high ranking) websites.

Incoming links are often referred to as “votes” for your website. Search engines consider these votes as a method of validating the relevancy of the data shown on the page within your website. More is better, but the law of diminishing return does apply at some point. Obtaining the highest quality inbound links is the key to high-ranking consideration.

Other than the proper use of keyword phrases as described in the keyword section above, a site’s having a significant quantity of quality inbound links is one of the most important components in obtaining high search engine rankings. Inbound links are the ones that originate on another website or source e.g., 1) a directory listing your company, 2) a supplier’s website mentioning your products, 3) an organization listing your name and URL with a link back to your website, 4) a company who sells or markets related, but not competing, items, 5) articles containing a link to your website, 6) press releases about your website, etc.

MUST ASK QUESTIONS [for the CEO and other Decision Making Executives]

So what questions can you ask your Internet marketing team that will make you feel more comfortable investing significant Company budget dollars into these Internet Marketing initiatives? The following are only a few examples of areas where you can ask questions that will make your team focus on what is important for a successful Internet Marketing program:

- Have we compared the keywords used in our web pages and PPC campaigns with input from client surveys and in-house knowledge bases? Did we take this input and match it against what Google, WordTracker and other keyword research programs that state these keywords are highly searched terms? Have we targeted keyword phrases that will drive the quality traffic we are seeking?

- Have we designed our website with the visitor in mind? What statements are on our homepage [and others] that makes the visitor know that they are at the right place? Have we considered “what’s in it for them” [WIIFM] when they look at our data, products, and services? Have we made it easy for visitors to buy or at least communicate with us?

- Have we built “Call-to-Action” [CTA] statements within the website and PPC ad landing pages? Will these special statements help convert visitors to buyers? How did we determine the “hot buttons” that we believe will encourage visitors to take action? Are our offers based upon facts or subjective input? How do we know the CTA statements are working? How have you tested these offers? Do we measure the success of conversion on the website using website analytical programs?

- What steps have we taken to ensure that we can quantify all website activity? Can we measure visitor activities while on the site? Can we tie the pre-buying [website surfing] activity to a purchase? Can the purchase be connected to the path [and keyword phrase or PPC ad] the visitor took to land on our website?

- If you feel like producing an atmosphere of immediate creativity within your Internet marketing team ask them what they would do if the Company “found a way” to increase their Internet budget by 100%. Have them brainstorm and come up with a “wish list” of Internet marketing activities, it should not take too long IF they are “on top of their game”. You might be surprised at what they know and don’t know!

If your Internet Marketing team cannot answer these questions to your satisfaction, it is highly recommended that you immediately retain the services of a professional Internet Marketing consultant or organization. It is no disgrace to hire people who make their living helping companies rank higher in search engine results, convert more visitors to buyers and maximize generating revenue using the Internet. In fact, it is unacceptable not to take this action!

SUMMARY AND BOTTOM-LINE FACTS

Keep in mind that it is highly unlikely that one person can create a website, select the proper keywords, create the on-page copy and develop the statements that will convert visitors to buyers! It usually takes a team of people, and it is critical to follow the processes mentioned above in order to secure high placement within search engine results. Your website must contain the right keyword phrases as they are the foundation of your online business model. These keyword phrases must be used in sentences that make sense and relate to the visitors as well as the search engine spiders that are reading, indexing and ranking your website. You have two “masters” to serve.

Finally, stay involved with the Internet marketing team. Ask them the hard questions. Make sure you don’t leave the creation and maintenance of webpage content to chance. Highly successful websites are based upon delivering quality [and relevant] content. This can be in the form of product descriptions, services, and other supportive information. Stuffing thousands of pages in a website that never get read works against you.

Make sure each person on the Internet marketing team [in-house or outsourced] demonstrates their abilities and understanding in creating and implementing search engine optimization and other Internet marketing techniques or don’t let them do it. Be sure to hire Internet marketing professionals to do the job if you don’t have the capabilities in-house. Too much is at stake to leave this part of your business to chance!

Finally, be sure to hire Internet marketing professionals to do the job if you don’t have the capabilities in-house. Too much is at stake to leave this part of your business to chance! We are pleased to provide you the insightful comments contained herein. Please contact us at www.InternetConsultingAndCoaching.com/internet-marketing-services.html or call us at 631-423-0815 for further discussion on how we might be able to assist you and your team or to review the Full list of PDF documents on Internet Marketing and Conversion techniques.

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