What is SMS? /> I expect that the vast majority of readers understand what SMS is. For those new to SMS, it stands for Short Messaging Service and uses something called GSM to send and receive messages between mobile devices. What GSM is and how it works is not covered within the scope of this article, but for the sake of completeness here is its definition in Wikipedia – http://en.wikipedia.org/wiki/GSM. [...]
A new data source which provides information on consumer use of mobile internet if set to change the face of website marketing. /> The long-awaited Mobile Media Metrics (MMM) data was finally unveiled today (February 4th) by the London-based operator trade body GSMA, offering advertisers a precise insight into the browsing habits of every UK mobile subscriber. Data is drawn directly from the five UK operators by measurement firm ComScore [...]
How often do you see people with their heads down looking at a cell phone? Probably numerous times a day! If they aren’t talking on it then more than likely they are surfing the web – also known as mobile web. With the sudden increase in cell phones, PDAs, and other fancy gadgets, businesses are beginning to take advantage of what many have coined as mobile marketing. /> The mobile [...]