What is SMS?
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I expect that the vast majority of readers understand what SMS is. For those new to SMS, it stands for Short Messaging Service and uses something called GSM to send and receive messages between mobile devices. What GSM is and how it works is not covered within the scope of this article, but for the sake of completeness here is its definition in Wikipedia – http://en.wikipedia.org/wiki/GSM.
So what is mobile marketing?
Mobile marketing is the use of one or more mobile technologies to promote one or more services or products. How this promotion works and what it achieves depends on the thing you want to promote, the audience you are targeting and any other marketing factors. This is discussed in more detail later in this paper.
SMS and mobile marketing
Hopefully by now you understand the principals of SMS and the concept of mobile marketing. If not don’t worry just Google the term “mobile marketing defined” and look SMS up in Wikipedia – http://en.wikipedia.org/wiki/SMS.
I use Eventmobilemarketingblog.com to keep up with the enormous volume of mobile marketing news. They are dedicated to the review of cutting edge mobile related material throughout the Internet just go ahead and add their RSS to your reader now – trust me, you’ll thank me later.
Why should I use SMS for marketing?
To understand this I need to walk you through a couple of marketing scenarios. If you have ever worked with affiliate promotions or email marketing you will know that follow up and incentives are essential to success, the problem often encountered by these types of marketing is that they are difficult to measure, often rejected automatically and it can take some time to receive a reply. So how can you efficiently follow up on traditional marketing?
In fact all other forms of marketing offer opportunities to get your message out there but they are neither personal nor instant. SMS text messaging is instant; it is delivered into the hands of your target audience. Text messages are opened more often than not and the vast majority of phones only show a summary of the first line of the message. SMS mobile marketing can be personal; it can reach them wherever they are and at any time of the day.
Knowing that your audience will read the first 5 to 10 words is a great advantage because:
You can write an effective introduction to your message body You can make your responses even more targeted by using exclusive terms like “Agricultural sale this weekend!” or “Are you a marketer… boo!” You can include personal details, such as their name, from your automated profiling campaigns – this will be discussed in my next article “Viral SMS mobile marketing”
Many customers say to me “But I have received SMS promotions myself and they were awful!!!” My reply is “Great.” I think it is a good thing that the reputation of SMS is negative – if other people in your market are doing it badly then you can make an incredible impact by doing it well.
Who’s it for?
Without a doubt SMS mobile marketing is the cheapest form of viral and direct marketing available – excluding email of course. In essence mobile marketing IS for everyone, but the recipe and message flow varies greatly depending on the following;
Who you are targeting? Because SMS is so personal you can win or lose leads very quickly. How much you are willing to spend? As you would expect contacting more people incurs more cost. What can you offer? Your products will influence your campaign strategies. What is your campaign designed to achieve? For example text for a call back, brochure, email or a link to a WAP ecommerce site. Starting your first campaign
It would require hundreds of pages and diagrams to cover every possible SMS campaign strategy, message flow and follow up marketing factors. Not to mention the vast array of functionality SMS mobile marketing service providers offer.
I recommend signing up for a SMS mobile marketing free trial with TheTextWorks.com. They offer three great value packages designed for small to medium businesses within the UK so if nothing else it will be a good introduction. On sign up their support team ran me through a detailed demonstration of what the software can achieve and how it is applicable to my business needs.
By: Stephanie Martin
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www.agentbuilderinc.com/wordpress/2004/02/27/introduction-to-sms-mobile-marketing/
A new data source which provides information on consumer use of mobile internet if set to change the face of website marketing.
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The long-awaited Mobile Media Metrics (MMM) data was finally unveiled today (February 4th) by the London-based operator trade body GSMA, offering advertisers a precise insight into the browsing habits of every UK mobile subscriber.
Data is drawn directly from the five UK operators by measurement firm ComScore and independently verified by ABCE.
It is the first comprehensive data to be collated about mobile internet traffic directly from operator logs.
Speaking at the launch of the MMM at GSMA’s Mobile World Congress in Barcelona, Paul Palmieri, president of Baltimore mobile ad network Millennial Media, said the service would help power the growth of the mobile advertising industry.
“This major mobile advertising initiative is a large validation that the mobile advertising industry is a key global growth area,” he added.
The GSMA’s Mobile Media Metrics Study ranks popular mobile websites by number of visitors, page impressions, time and duration of visits, with the aim of enabling people involved in website promotion to improve the planning of their marketing campaigns.
More than 160,000 mobile internet sites were measured for the study, which gathers anonymous data.
In Britain, the study showed that carrier sites had the lion’s share of mobile audiences, with 68 per cent of visits to mobile sites in December 2009.
Google came in at second place, followed by Facebook, which was the top mobile site by time spent browsing.
The next most popular sites, in descending order, were webpages belonging to Yahoo!, the BBC, Apple, Microsoft, Sony Online and Sony Ericsson, Nokia and AOL and its Bebo social network.
Alost half of mobile internet users were in the 18-34 age group, while men were more likely to use hand-held browser than women, accounting for 63 percent of total users.
Recent research by Nielsen revealed that over ten million Brits now use their mobile phone to access the internet.
Further, according to the comparison service Broadband Genie, the burgeoning popularity of mobile internet means it could overtake fixed-line connections by 2011.
By: Companies need SEO secrets
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Mediarun is a full service SEO Company specialising in Website Marketing,Website Promotion, Social Media Optimisation (SMO) and pay per click management (PPC). We have also pioneered Universal Search and achieved excellent results for our clients on Google Products, Maps and Images.
How often do you see people with their heads down looking at a cell phone? Probably numerous times a day! If they aren’t talking on it then more than likely they are surfing the web – also known as mobile web. With the sudden increase in cell phones, PDAs, and other fancy gadgets, businesses are beginning to take advantage of what many have coined as mobile marketing.
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The mobile web is similar to a normal desktop web, but it is accessed from a mobile phone by using its web browser. The U.S. leads the world with a 15.6 mobile web penetration and 40 million active mobile web users according to Nielsen Mobile. The U.K. is second with 12.9 percent penetration, and Italy is third with 11.9 percent.
Small businesses, such as hair salons to sports agencies are using mobile marketing campaigns to help draw in new customers. Because promoting via mobile browsing is less expensive than most other marketing efforts, a business should utilize the opportunity as much as possible. One of the best ways to reach out to potential customers is to make it easy for them to locate you on the go. It is very helpful to start by placing your address, phone number and hours of operation up on the mobile web.
Even though the mobile web is still in its developmental stages, it is one of the largest emerging market opportunities in history. It has attracted a lot of attention because of its increasing popularity and apparent potential. The mobile web is growing fast and so are the possibilities for mobile marketing campaigns.
The total value of advertising on mobile was 2.2 billion dollars in 2007.
Top Mobile Web Providers
• Verizon
• AT&T
• Sprint
• T-Mobile
• U.S. Cellular
By: codank
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About CODANK Web Design
CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services.
For more information, visit us at www.codank.com
