Tag Archives: Links

You Want Publicity For Your Website? Use Profile Links

December 20, 2010

You Want Publicity For Your Website? Use Profile Links

SE Optimization Articles | October 25, 2010

For this you have to make sure that you select keywords that can increase links to the website more easily. When your profile linking is really good you will find that it can enhance the efforts that have been utilized by the SEO which in turn can improve your sales.

Building profile links is one system that is very much in vogue these days. When you build Profile links
you are creating user profiles that can be put on an assortment of
forums, blogs, social networking sites, various message boards, etc.
because as you should know, if you have done some research about
profile linking that many of these site permit you to add your site URL
alongside some anchor text links on the profiles.

So you see
building a good profile link helps you to make use of the popularity of
these sites to get backlinks to your targeted pages.
In order that you get good results you have to ensure that the profile
page is open to search engines and users who are not registered, your
home page must have excellent PR, and the site must permit anchor text.
It is not an easy task; in fact it takes time, care and effort to
create good profile links, but if carried out and created well it can
be extremely beneficial, sometimes more so than even back links.

Remember that it is not always the home page that attracts the
attention of viewers; you must be careful to see that you create links
even to the inner pages that carry more information. For this you have
to make sure that you select keywords that can increase links to the
website more easily. When your profile linking is really good you will
find that it can enhance the efforts that have been utilized by the SEO
which in turn can improve your sales.
Another benefit is that profile linking can improve the promotion of
the website; actually it is considered a roundabout way of getting the
website made known to people.

If you do not know the right method to creating Profile links
you will find that there are many agencies that help you to create good
ones. Whether you build profile linking yourself or whether you employ
an agency to do it for the net result should be that these links must
be so designed that it gives the users valuable and beneficial
information. That should be the basic objective, because that is what
makes the viewers interested in themFind Article, as a result of which you stand to
gain plenty. 

Article Tags:
Profile Links, Profile Linking

Profile links is one of the most important steps in optimizing your website for maximum visibility. Click here to see a recommended Profile links

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How To Make Links Last Longer

October 10, 2010

Links are the backbone of a website. In the absence of links, a web site’s existence is as good as nothing. For, it is the link which gives a much required identity to a site. Links are created everyday. In fact, it is an on going process. But do they last forever? Is it that links once created continue to exist? Certainly not. One may even wonder that, link building, then, is a futile process. But the fact is that link building is something which is indispensable if a site has to achieve top ranks and popularity among search engines and visitors.

Before discussing how can links be made to last longer, let us find out why links get removed after a short period of time. There are several reasons behind this. Sometimes even a good quality link goes unnoticed because it it posted at the wrong place. If a link gets buried in the inner pages of a web site, chances are pretty low that it will get noticed by a search engine or a visitor. Then another reason is that web masters remove links following the search engine norms. Google updates pages after every two or three months.

So, how can one make the average age of links higher? This may sound a little mind boggling considering how arduous and cumbersome process link building itself is. Fret not, for, it is not impossible. There is a solution which is feasible if one moves ahead with link building following an accurate approach. Mentioned below are some of the points which will help you to find out how to do it.

Quality Content: This plays a very crucial role. If the content is well written and lucid enough to convey to the visitors what a web site is all about, it will definitely help a lot. It will make a search engine give more preference to the site. Whereas a poorly written content is bound to raise eyebrows.

Explore and Post: When it comes to posting links, it always works in your favor to do a thorough research and zero in the best suitable sites to post links on. A restricted approach will not help you sail your boat towards the bank. Posting links on plethora of social web sites will help in exposing that link to a large number of visitors. It always pays to post links on social bookmarking sites, forums, RSS feeds etc.

Relevancy factor: Links should be posted on relevant and thematically similar sites. If one ignores this and falls for the temptation of posting links in abundance, it only makes the possibility of drawing benefits bleaker. It is important to understand that links on any random web site do not count much or rather they do not count at all. They are likely to be removed by web masters out of the fear of Google’s update process. Hence, make sure that links are posted only on relevant sites. This will help in getting indexed by a search engine sooner and for a longer period of time.

Evaluation: If only building links did everything, there would not have been any problem at all. But this is not so. As important as it is to build links, it is equally important to evaluate the performance of those links. Keep a close watch on the amount of traffic and total sales increase. This will teach you a lot and help you in doing better the next time.

By following the above mentioned points, it can be ensured that links once built enjoy the privilege of lasting longer.

By: saurabh kanwar

Article Directory: http://www.articledashboard.com

About Author – Link Building S’cool is an informative blog encompassing all matters related to link building and related SEO strategies.

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Dramatically Boost Your Link Strategy By Knowing How Google Weighs Links!

September 1, 2010

Once you know how Google measures or evaluates your links then you will be in a better position to conduct a more effective link campaign. Before I explain the current pattern of link evaluation let’s take a stroll down memory lane to see how far things have come.

In The Beginning A link Was The Equivalent Of A Thumbs Up Vote!

The original premise of the internet was to have a bunch of related resources (websites) linking to one another in a natural pattern of progression. Thus someone on a website focusing on gorillas for example would then naturally migrate from that site to one that listed gorilla safaris. Thus quite soon links became (and still are) the standard with which to measure a website’s relevance.

The thinking behind this was that the more popular a website was the greater the likelihood that people would link to it; and since people would only tend to link to sites that offered useful information then it naturally followed a large number of links signified quality…at least that was the idea.

The Birth of Link Spam!

Soon enough wily webmasters realized that they could manipulate the linking concept to their own advantage and make a handsome profit while they were at it. Instead of waiting for people to link to their new sites (a process that could take forever) why not form link directories whereby one, for a certain fee, could amass a large number of links in next to no time at all!

Booming Link market

Getting a new website indexed by Google used to be a task of Herculean proportions. Quite often new websites would languish in obscurity for ages, but those in the know realized that the process could be accelerated. By linking a new website to an established website or webpage with a high page rank (typically page rank (PR) 7 and above) that new website could be indexed by Google within days or a matter of hours depending on the PR value of the webpage on which the link was located. However getting a link from a high PR webpage did not come cheap and it was not uncommon for webmasters to fork over $800 for a one month link on a PR8 webpage!

Debut of The Link Farm

The link market trade flourished for a while, making a mockery of Google’s system of assessing the importance of any given website or webpage. However, a lot of webmasters in a hurry to see their websites scramble up the search engine indexes could not afford the hefty price commanded by a link from a high PR webpage and thus link farms came into being.

Link farms were the poor man’s solution to the hefty priced, high value links typical of high PR webpages. The premise of the link farm was as follows: instead of paying an outrageous sum of money for one link from a high page rank website why not pay a small fee for thousands of low PR links? In essence the link farms abided along the principle of the sum amounting to greater than its individual parts!

The Obsession With The PR Band!

Google thoughtful as ever, made it possible for anyone to determine the relative importance of a website at a glance. This they did by the introduction of the PR band, a small line atop one’s browser fittingly entitled with the word “PageRank.” The pagerank band scaled from a low of zero (PR0) to a high of ten (PR10). The greater the value that Google attributed to a given webpage the higher its designated page rank. In little to no time at that little green slash (PR band) became the highly effective unofficial publicist for the flourishing link market trade.

Webmasters obsessed over the PR band even though in truth the page rank value of a webpage plays little to no part in determining the position any webpage will attain on the SERPs (search engine index results pages). However savvy marketers used the PR obsession of the day to great advantage…using it as a tool to establish credibility and ultimately sell their wares to the less savvy.

However somewhat on par with the abuse of the linking system, the page rank concept soon became equally defunct. In no time at all the Google index was awash with spam sites topping its front page! Something had to give; and it did!

Fast Forward To Today…New Link Evaluation Parameters!

Oh how times have changed!

The search engine algorithms have gotten so much smarter that even blackhat SEO (shady search engine optimization techniques) these days is more trouble than its worth. With the continued abuse and manipulation of the system Google furiously tackled the issue of how to maintain website relevance and quality in its index in an increasingly spammy world.

Since its embracement by the public, the internet has seen its fair share of SEO manipulation from blackhat techniques such as multiple-blog-creation software following the debut of blogs (principle behind this system was that one could create thousands of instant one-way backlinks through the instant generation of thousands of blogs) to whitehat techniques such as the widespread dissemination of articles through article distribution software or services.

Some of these techniques still have value today while others have been effectively nullified such as the mass generation of backlinks through the creation of instant blogs.

How Google Currently Evaluates Links.

It used to be that if the PR band of your website/webpage was gray then this signified that said webpage had been banned. That is no longer the case. All new websites/webpages start off with a grayed out PR band. This band will remain that color depending on a number of factors before it turns white (indicating that the probationary period is over) and eventually transforms to green with establishment of page rank above zero.

Link Aging Filter / Link Probation Period

To counter the widespread habit of acquiring links for a short-term period, say a month, so as to get a website indexed or attain page rank quickly, Google now subjects every link to a probationary period in which time the link is identified by Google but not accorded any value. Although such a link is recognized by Google, typically it will not be registered as a link associated with the website to which the link points for a subjective period; for that to happen the link needs to mature, and the rate at which a link matures is dependent on a number of factors.

Factors That Hasten Link Maturity Or Reduce Link Probationary Period

1. Keywords: The keyword incorporated in any given link is going to determine how long that link will be under probation. The more competitive the keyword the longer will be the link’s probationary period. In reality this link probationary system has superseded the Google Sandbox, which was/is Google’s technique of ensuring that super-optimized new sites do not zoom uncontrollably up the SERPs, quickly overshadowing long established websites. With respect to the Google Sandbox concept, if a new website was/is targeting a very competitive market already saturated with millions of sites, then that new website would spend a longer period cooling its heels in the Google Sandbox.

2. Volume of Traffic Across A Link: The more trafficked a link is, the quicker it will attain full SEO-value recognition by Google. This is a relatively new system in play and basically what it means is that a heavily trafficked low PR link will bestow far more SEO influence to the webpage it points to than a little trafficked high page rank link. In essence Google has pretty much nullified the system whereby webmasters could purchase links from high PR webpages in hopes of improving the SEO status of their own site. The application of this system explains why some newer webpages attain PR before older more established webpages on the very same website.

3. Links From Topically Related Sites: A links that comes from a website or webpage that has a comprehensively topical relationship to the destination webpage will have greater value than a link that does not. For example, say your website is about internet marketing, getting a link from another website that focuses on online marketing software would definitely fall under the category of topically related sites.

4. Utilizing Different Keywords In Links: Having the same keyword incorporated within all the links pointing to your site will tend to set off red flag alerts, which means that those links are not going to attain full SEO-value recognition by Google for a longer duration. Another link strategy you should employ is to have your links pointing to some of your inner pages as opposed to all your links pointing to your home page. Having links spread across multiple webpages registers as a more natural link strategy to the Google algorithm and the premise of this algorithm tweak was to nullify the system where webmasters would purchase links from link directories.

Remember anything that appears suspicious to the Googlebot is ultimately going to decrease the effectiveness of your SEO campaign. There’re many more factors that play a role in determining how high and how fast your website will make it up the SERPs (Google of course doesn’t spill all the beans) but if you conduct your link campaign with these few tips in mind you won’t go far wrong.

Online Small Business

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Dramatically Boost Your Link Strategy By Knowing How Google Weighs Links!

August 17, 2010

Once you know how Google measures or evaluates your links then you will be in a better position to conduct a more effective link campaign. Before I explain the current pattern of link evaluation let’s take a stroll down memory lane to see how far things have come.

In The Beginning A link Was The Equivalent Of A Thumbs Up Vote!

The original premise of the internet was to have a bunch of related resources (websites) linking to one another in a natural pattern of progression. Thus someone on a website focusing on gorillas for example would then naturally migrate from that site to one that listed gorilla safaris. Thus quite soon links became (and still are) the standard with which to measure a website’s relevance.

The thinking behind this was that the more popular a website was the greater the likelihood that people would link to it; and since people would only tend to link to sites that offered useful information then it naturally followed a large number of links signified quality…at least that was the idea.

The Birth of Link Spam!

Soon enough wily webmasters realized that they could manipulate the linking concept to their own advantage and make a handsome profit while they were at it. Instead of waiting for people to link to their new sites (a process that could take forever) why not form link directories whereby one, for a certain fee, could amass a large number of links in next to no time at all!

Booming Link market

Getting a new website indexed by Google used to be a task of Herculean proportions. Quite often new websites would languish in obscurity for ages, but those in the know realized that the process could be accelerated. By linking a new website to an established website or webpage with a high page rank (typically page rank (PR) 7 and above) that new website could be indexed by Google within days or a matter of hours depending on the PR value of the webpage on which the link was located. However getting a link from a high PR webpage did not come cheap and it was not uncommon for webmasters to fork over $800 for a one month link on a PR8 webpage!

Debut of The Link Farm

The link market trade flourished for a while, making a mockery of Google’s system of assessing the importance of any given website or webpage. However, a lot of webmasters in a hurry to see their websites scramble up the search engine indexes could not afford the hefty price commanded by a link from a high PR webpage and thus link farms came into being.

Link farms were the poor man’s solution to the hefty priced, high value links typical of high PR webpages. The premise of the link farm was as follows: instead of paying an outrageous sum of money for one link from a high page rank website why not pay a small fee for thousands of low PR links? In essence the link farms abided along the principle of the sum amounting to greater than its individual parts!

The Obsession With The PR Band!

Google thoughtful as ever, made it possible for anyone to determine the relative importance of a website at a glance. This they did by the introduction of the PR band, a small line atop one’s browser fittingly entitled with the word “PageRank.” The pagerank band scaled from a low of zero (PR0) to a high of ten (PR10). The greater the value that Google attributed to a given webpage the higher its designated page rank. In little to no time at that little green slash (PR band) became the highly effective unofficial publicist for the flourishing link market trade.

Webmasters obsessed over the PR band even though in truth the page rank value of a webpage plays little to no part in determining the position any webpage will attain on the SERPs (search engine index results pages). However savvy marketers used the PR obsession of the day to great advantage…using it as a tool to establish credibility and ultimately sell their wares to the less savvy.

However somewhat on par with the abuse of the linking system, the page rank concept soon became equally defunct. In no time at all the Google index was awash with spam sites topping its front page! Something had to give; and it did!

Fast Forward To Today…New Link Evaluation Parameters!

Oh how times have changed!

The search engine algorithms have gotten so much smarter that even blackhat SEO (shady search engine optimization techniques) these days is more trouble than its worth. With the continued abuse and manipulation of the system Google furiously tackled the issue of how to maintain website relevance and quality in its index in an increasingly spammy world.

Since its embracement by the public, the internet has seen its fair share of SEO manipulation from blackhat techniques such as multiple-blog-creation software following the debut of blogs (principle behind this system was that one could create thousands of instant one-way backlinks through the instant generation of thousands of blogs) to whitehat techniques such as the widespread dissemination of articles through article distribution software or services.

Some of these techniques still have value today while others have been effectively nullified such as the mass generation of backlinks through the creation of instant blogs.

How Google Currently Evaluates Links.

It used to be that if the PR band of your website/webpage was gray then this signified that said webpage had been banned. That is no longer the case. All new websites/webpages start off with a grayed out PR band. This band will remain that color depending on a number of factors before it turns white (indicating that the probationary period is over) and eventually transforms to green with establishment of page rank above zero.

Link Aging Filter / Link Probation Period

To counter the widespread habit of acquiring links for a short-term period, say a month, so as to get a website indexed or attain page rank quickly, Google now subjects every link to a probationary period in which time the link is identified by Google but not accorded any value. Although such a link is recognized by Google, typically it will not be registered as a link associated with the website to which the link points for a subjective period; for that to happen the link needs to mature, and the rate at which a link matures is dependent on a number of factors.

Factors That Hasten Link Maturity Or Reduce Link Probationary Period

1. Keywords: The keyword incorporated in any given link is going to determine how long that link will be under probation. The more competitive the keyword the longer will be the link’s probationary period. In reality this link probationary system has superseded the Google Sandbox, which was/is Google’s technique of ensuring that super-optimized new sites do not zoom uncontrollably up the SERPs, quickly overshadowing long established websites. With respect to the Google Sandbox concept, if a new website was/is targeting a very competitive market already saturated with millions of sites, then that new website would spend a longer period cooling its heels in the Google Sandbox.

2. Volume of Traffic Across A Link: The more trafficked a link is, the quicker it will attain full SEO-value recognition by Google. This is a relatively new system in play and basically what it means is that a heavily trafficked low PR link will bestow far more SEO influence to the webpage it points to than a little trafficked high page rank link. In essence Google has pretty much nullified the system whereby webmasters could purchase links from high PR webpages in hopes of improving the SEO status of their own site. The application of this system explains why some newer webpages attain PR before older more established webpages on the very same website.

3. Links From Topically Related Sites: A links that comes from a website or webpage that has a comprehensively topical relationship to the destination webpage will have greater value than a link that does not. For example, say your website is about internet marketing, getting a link from another website that focuses on online marketing software would definitely fall under the category of topically related sites.

4. Utilizing Different Keywords In Links: Having the same keyword incorporated within all the links pointing to your site will tend to set off red flag alerts, which means that those links are not going to attain full SEO-value recognition by Google for a longer duration. Another link strategy you should employ is to have your links pointing to some of your inner pages as opposed to all your links pointing to your home page. Having links spread across multiple webpages registers as a more natural link strategy to the Google algorithm and the premise of this algorithm tweak was to nullify the system where webmasters would purchase links from link directories.

Remember anything that appears suspicious to the Googlebot is ultimately going to decrease the effectiveness of your SEO campaign. There’re many more factors that play a role in determining how high and how fast your website will make it up the SERPs (Google of course doesn’t spill all the beans) but if you conduct your link campaign with these few tips in mind you won’t go far wrong.

Online Small Business

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Link Building Services: Build Links to Build Business

August 7, 2010

Link Building Services: Build Links to Build Business

SE Optimization Articles | July 13, 2010

Link building is the process of getting quality Web sites to link to
your Web site, in order to improve Search Engine Rankings. In times of urgency when
websites are to be seen, visible and at same time posses high traffic Link
building proves to be boon. SEO Company offer advantageous link building
service as a part of Optimizing Search Engine ranking and traffic.

What is Link building?

Link building techniques can include buying links, reciprocal linking,
or entering barter arrangements. The SEO service you chose should be efficient
enough to build high quality incoming links that will encourage search engines
to trust your website – believing it to be authoritative, relevant, and
trustworthy.

Your link building technique should ensure that you get inbound links
from quality sites. Quality sites are those that rank high on search engines
and/or have a good Google page rank. If the sites are connected with the themes
of your webpage that will help increase your rank in a better way.

Lots of research and analysis is required before opting for the actual Link Building
process.

Reciprocal link/link exchanges

It simply means an agreement between two webmasters/websites to show
each other links on the websites.

One way link and three way
link

It is a kind of link building without reciprocating. Means website A
will link to website B, B will link to C and website C will link to website A
but no linking each other consecutively.

A good link building strategy is a must. Good few links can do much
better Search Engine Positioning than huge useless links which are not worth.

In case one is looking for ways of link building, one can
use various kinds of back link strategies that include URL links, text links,
dynamic links, and image links. While going for link building service, one
should always keep in mind the fact that back links are often spidered by the
web crawlers and spiders.

While taking the services of link service, it is necessary
to ensure the fact one uses relevant links that already have higher search
engine result rankings along with useful content. In the process of link
building, one way links is known to be perfect way of availing quality link
building strategy choose link sharing partner with care as a reliable link will
come useful in promoting the website.

So, in case you are looking forward to make use of
professional link building strategy, ensure you choose quality SEO service
provider that helps you with business centric write ups and ensures high web
traffic. As an online marketing and advertising strategy, link building is the
best way to enhance your online sales in a perfect way.

To popularize your website and enhance its web traffic,
ensure that you use quality web link that is useful in drawing quality sales.
Always remember the fact that smart and information rich content is what every
client is the best way to enhance prospective clientele and link building is
one of the best way to do so.

Keywords, Meta tagsHealth Fitness Articles, density etc are
the factors looked upon while creating a link. Effective link building
techniques can work wonders for your site.

With link building service your website would not only be enriched with
higher clicks but also greater traffic. Your visibility every time is possible
with proper link building services provided by your SEO Company.

 

Article Tags:
Link Building, Search Engine

SEO
India | SEO
Company India | SEO Services India | Link Building India | Link
Building Company India

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Is There Still Any Importance of Incomming Links for Google?

July 18, 2010

From recent drops in PageRanks of various websites, another waves of discussion was started and the owners of websites who lost their ranks on Google were stunned initialy but when they recovered from the shock, they pointed their fingers to the SEO guys. Anyhow, after these shock question was raised that; Is There Still Any Importance of Incoming Links for Google?. In answering this question we found rumours again. So, I myself as new SEO student, tried to find answers and I found following notes from google.

(Following comments are copied from google’s page google.com/technology/index.html and printed here only for your information)

Google Still Says:

PageRank Explained

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at considerably more than the sheer volume of votes, or links a page receives; for example, it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.” Using these and other factors, Google provides its views on pages’ relative importance. Of course, important pages mean nothing to you if they don’t match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines dozens of aspects of the page’s content (and the content of the pages linking to it) to determine if it’s a good match for your query.

Integrity

Google’s complex automated methods make human tampering with our search results extremely difficult. And though we may run relevant ads above and next to our results, Google does not sell placement within the results themselves (i.e., no one can buy a particular or higher placement). A Google search provides an easy and effective way to find high-quality websites that contain information relevant to your search.”

From above paragraphs it is clear that the inbound links from related and important pages are most valuable as far as page rank is concerned. Also from these word we have have found answer of another rumour that google is not going to sell placement with in results.

Please remember, no one can give guarantee of position one on any search engine as far as Search engine optimization service provider is concerned. However, professionally experts do their best and follow the procedures and maintain quality and required quantity, than there is no doubt that we can bring your website on the top position of any search engine. For More information visit our search engine optimization service provider blog.

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Tips on gaining links to rank higher in search engines

March 22, 2010

Tips on gaining links to rank higher in search engines

SE Optimization Articles | March 4, 2010

A few pointers to remember when collecting and gaining links to your website.

Building links for your site is all about relevancy in search engines. When a search engine comes to rank your website they tend to list the site that is the most relevant at the top. By relevant I mean the amount of sites linking to your website the better.  It gives the search engines a reason to trust your website the more websites that link to your website.

What you ideally need is inbound links to your site; these will be from other sites that are relevant to your site. So say you had a website that sold gardening equipment. In an ideal world you would gain links from gardening related websites or gardening categories in directories. It will damage the websites reputation in search engines if you where to gain links from websites that had nothing to do with gardening, things such as food and drinks websites and other totally pointless websites.  This is definitely a key point to remember but is usually misunderstood when it comes to link building.

Google for instance will respect a slow increase of links once your site is actually being ranked, you do not need to gain link hundreds of links in a short space of time. SEO (Search engine optimisation) takes time, so when you see adverts on websites offering to submit your site to 200 directories for a small fee you should never do it. For a few reasons, 1) you should never have to pay for links, 2) they could be totally irrelevant websites and what you really want to gain is good quality links. Its quality over quantity, and 3) these websites could be a con, there is no way of proving they have submitted your link to all of these directories.

Many people assume that when they start a website that it will instantly be ranked in Google, this isn’t the case and it can take up to six months or so for Google to pick it up and rank it. So in this time you should really try and gain as many links as possible. Take your time and gain quality links and when Google is ready they are more likely to respond positively with six months of slow quality link building rather than 1 week of bad link building.

Another thing that will help your website is the age of the links, start link building immediately. Links have more value the longer they are around so the sooner you get the links the more they will help you when it comes to ranking. Also a good thing to look at when finding sites to link to you is if they have a high page rank. You can download Google toolbar which tells you the page rank and the higher it is the more quality link you will receive.

Once Google is ready to rank your website you should have a nice amount of links back to your website, after all the hard work of those months of gaining links you can then proceed to build links slowly and steadily.

Article Tags:
Gaining Links, Search Engines

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Best Ways To Build Quality Back Links For Your Website

March 8, 2010

Search engines have become so powerful that it is almost impossible to live without them. There are millions of searches conducted every day – for business services, information, entertainment, news, etc. Therefore, it is extremely important to rank well on search engines and increase the overall organic search engine traffic to your website. The Link building Services and such other services like the one allowing you to buy high PR links can really help you in this.

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Traffic from search engine is very targeted, which will definitely help increase the conversion of your website. To achieve SEO success, you need to build back links consistently and the Link building Services can make this happen for you. Back links are incoming links to your website or web pages. By getting more back links to your site, it helps increase your website popularity and improve its ranking on the SERPS. (search engine result pages)

There are 2 ways to build links effectively. Let me share with you what they are:

1. Posting comments on other blogs. Comment posting is an extremely powerful link building technique. Even by posting 2 to 3 comments every day, it allows you to achieve positive SEO results from it. I understand that some blogs have NoFollows turned on. Do not worry about it. Even the blog is a NoFollow – as long as your comments are constructive, readers of the blog will still follow the link and visit your website. One thing to note is that you should always post constructive comments. Do not post comment just for the sake of SEO. This is considered spamming and will not help in SEO at all.

2. Writing articles and submitting them to article directories. You should write articles about your industry and provide information for your readers. In your articles, you can place your website URL in the Author Resource Box. Once the directories publish your articles, you can gain valuable back links from them. And if your articles are well written, other webmasters may republish your articles on their sites and get you more back links.

An effective Link building Services focuses on getting relevant & quality links, rather than lots of non-relevant links. A link from a reputable & relevant website far outweighs a link from a non-relevant site. Therefore, you should always try to get links from sites that have content that is related to yours.

Additionally, you can also consider submitting your sites to various SEO friendly directories. Some important directories that you should submit your site to are DMOZ, Yahoo Directory, and BOTW. Some of these directories have very high PR (Page Rank) and getting a link from them will be extremely beneficial to your website.

By: Jeyanth Watson

Article Directory: http://www.articledashboard.com

The author has been actively involved in the internet marketing and the Link Building Services and has compiled the article from the past experience.

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Dramatically Boost Your Link Strategy By Knowing How Google Weighs Links!

February 24, 2010

Once you know how Google measures or evaluates your links then you will be in a better position to conduct a more effective link campaign. Before I explain the current pattern of link evaluation let’s take a stroll down memory lane to see how far things have come.

In The Beginning A link Was The Equivalent Of A Thumbs Up Vote!

The original premise of the internet was to have a bunch of related resources (websites) linking to one another in a natural pattern of progression. Thus someone on a website focusing on gorillas for example would then naturally migrate from that site to one that listed gorilla safaris. Thus quite soon links became (and still are) the standard with which to measure a website’s relevance.

The thinking behind this was that the more popular a website was the greater the likelihood that people would link to it; and since people would only tend to link to sites that offered useful information then it naturally followed a large number of links signified quality…at least that was the idea.

The Birth of Link Spam!

Soon enough wily webmasters realized that they could manipulate the linking concept to their own advantage and make a handsome profit while they were at it. Instead of waiting for people to link to their new sites (a process that could take forever) why not form link directories whereby one, for a certain fee, could amass a large number of links in next to no time at all!

Booming Link market

Getting a new website indexed by Google used to be a task of Herculean proportions. Quite often new websites would languish in obscurity for ages, but those in the know realized that the process could be accelerated. By linking a new website to an established website or webpage with a high page rank (typically page rank (PR) 7 and above) that new website could be indexed by Google within days or a matter of hours depending on the PR value of the webpage on which the link was located. However getting a link from a high PR webpage did not come cheap and it was not uncommon for webmasters to fork over $800 for a one month link on a PR8 webpage!

Debut of The Link Farm

The link market trade flourished for a while, making a mockery of Google’s system of assessing the importance of any given website or webpage. However, a lot of webmasters in a hurry to see their websites scramble up the search engine indexes could not afford the hefty price commanded by a link from a high PR webpage and thus link farms came into being.

Link farms were the poor man’s solution to the hefty priced, high value links typical of high PR webpages. The premise of the link farm was as follows: instead of paying an outrageous sum of money for one link from a high page rank website why not pay a small fee for thousands of low PR links? In essence the link farms abided along the principle of the sum amounting to greater than its individual parts!

The Obsession With The PR Band!

Google thoughtful as ever, made it possible for anyone to determine the relative importance of a website at a glance. This they did by the introduction of the PR band, a small line atop one’s browser fittingly entitled with the word “PageRank.” The pagerank band scaled from a low of zero (PR0) to a high of ten (PR10). The greater the value that Google attributed to a given webpage the higher its designated page rank. In little to no time at that little green slash (PR band) became the highly effective unofficial publicist for the flourishing link market trade.

Webmasters obsessed over the PR band even though in truth the page rank value of a webpage plays little to no part in determining the position any webpage will attain on the SERPs (search engine index results pages). However savvy marketers used the PR obsession of the day to great advantage…using it as a tool to establish credibility and ultimately sell their wares to the less savvy.

However somewhat on par with the abuse of the linking system, the page rank concept soon became equally defunct. In no time at all the Google index was awash with spam sites topping its front page! Something had to give; and it did!

Fast Forward To Today…New Link Evaluation Parameters!

Oh how times have changed!

The search engine algorithms have gotten so much smarter that even blackhat SEO (shady search engine optimization techniques) these days is more trouble than its worth. With the continued abuse and manipulation of the system Google furiously tackled the issue of how to maintain website relevance and quality in its index in an increasingly spammy world.

Since its embracement by the public, the internet has seen its fair share of SEO manipulation from blackhat techniques such as multiple-blog-creation software following the debut of blogs (principle behind this system was that one could create thousands of instant one-way backlinks through the instant generation of thousands of blogs) to whitehat techniques such as the widespread dissemination of articles through article distribution software or services.

Some of these techniques still have value today while others have been effectively nullified such as the mass generation of backlinks through the creation of instant blogs.

How Google Currently Evaluates Links.

It used to be that if the PR band of your website/webpage was gray then this signified that said webpage had been banned. That is no longer the case. All new websites/webpages start off with a grayed out PR band. This band will remain that color depending on a number of factors before it turns white (indicating that the probationary period is over) and eventually transforms to green with establishment of page rank above zero.

Link Aging Filter / Link Probation Period

To counter the widespread habit of acquiring links for a short-term period, say a month, so as to get a website indexed or attain page rank quickly, Google now subjects every link to a probationary period in which time the link is identified by Google but not accorded any value. Although such a link is recognized by Google, typically it will not be registered as a link associated with the website to which the link points for a subjective period; for that to happen the link needs to mature, and the rate at which a link matures is dependent on a number of factors.

Factors That Hasten Link Maturity Or Reduce Link Probationary Period

1. Keywords: The keyword incorporated in any given link is going to determine how long that link will be under probation. The more competitive the keyword the longer will be the link’s probationary period. In reality this link probationary system has superseded the Google Sandbox, which was/is Google’s technique of ensuring that super-optimized new sites do not zoom uncontrollably up the SERPs, quickly overshadowing long established websites. With respect to the Google Sandbox concept, if a new website was/is targeting a very competitive market already saturated with millions of sites, then that new website would spend a longer period cooling its heels in the Google Sandbox.

2. Volume of Traffic Across A Link: The more trafficked a link is, the quicker it will attain full SEO-value recognition by Google. This is a relatively new system in play and basically what it means is that a heavily trafficked low PR link will bestow far more SEO influence to the webpage it points to than a little trafficked high page rank link. In essence Google has pretty much nullified the system whereby webmasters could purchase links from high PR webpages in hopes of improving the SEO status of their own site. The application of this system explains why some newer webpages attain PR before older more established webpages on the very same website.

3. Links From Topically Related Sites: A links that comes from a website or webpage that has a comprehensively topical relationship to the destination webpage will have greater value than a link that does not. For example, say your website is about internet marketing, getting a link from another website that focuses on online marketing software would definitely fall under the category of topically related sites.

4. Utilizing Different Keywords In Links: Having the same keyword incorporated within all the links pointing to your site will tend to set off red flag alerts, which means that those links are not going to attain full SEO-value recognition by Google for a longer duration. Another link strategy you should employ is to have your links pointing to some of your inner pages as opposed to all your links pointing to your home page. Having links spread across multiple webpages registers as a more natural link strategy to the Google algorithm and the premise of this algorithm tweak was to nullify the system where webmasters would purchase links from link directories.

Remember anything that appears suspicious to the Googlebot is ultimately going to decrease the effectiveness of your SEO campaign. There’re many more factors that play a role in determining how high and how fast your website will make it up the SERPs (Google of course doesn’t spill all the beans) but if you conduct your link campaign with these few tips in mind you won’t go far wrong.

Online Small Business

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Free Report About Links & Search Engine Optimization

February 15, 2010

Free Report About Links & Search Engine Optimization

SE Optimization Articles | July 20, 2008

When discussing search engine optimization, do outbound and inbound links confuse you? If so, then this article will clear up any doubts about it.

When you think about search engine optimization, you probably think about keywords, including density and placement, in your content.  Of course, those keywords are an important part of your efforts but they are not the only element of search engine optimization you need to be concerned about.

Another way to increase your site’s rankings in search engines is to focus on links.

Adding Outbound Links

In the early days of web sites, it was common for people to add a separate Links page which suggested other sites visitors might want to visit.  Often these links were added because of some type of payment exchange.  The bad news for these people is that those links were useless for search engine optimization and really didn’t generate much traffic to those other sites.

That doesn’t mean you shouldn’t add links to your sites.  In fact, you should have plenty of links on your site but these should be naturally incorporated into your content.  For example, if you sell life insurance and you want your visitors to know the cost of funeral expenses today you could add a link to that information on a reputable site.

Some site owners get angry about the idea of adding links to their pages because they don’t understand the purpose.  They fear the links will take visitors off their site and they’ll never return.  That’s only the case if you don’t have anything to offer those visitors.  That link to useful, up-to-date information, however, proves that you do have plenty to offer visitors and that you are committed to providing reliable data.  Because the information supports your statements, it also boosts your credibility.

Adding Inbound Links

Outbound links are easy to add because you can pick and choose those links.  However, if you really want solid search engine optimization rankings then you need to also have a number of inbound links, preferably from quality sites. 

What you don’t want is to use so-called link farms.  These are services where you can pay a price and links to your site will be placed on other sites.  Generally, these links are completely worthless.  They are just thrown onto sites that area already full of hundreds of links to other sites.  Unfortunately, most search engines are concerned with the quality of the sites which contain links to your site.

If you’re wondering how to gain these inbound links, there are a few ways.  For one, you can simply provide great information that people will want to link to because it’s useful and up-to-date.  However, it can take awhile for that to produce results.  Another way is to engage in link exchanges with other legitimate sites, particularly sites that may appeal to a similar audience but which are not in direct competition with you.  For example, if you sell books on dog training then you might exchange links with a site that sells dog toys or dog food.

Another idea is to do nice things for organizations, such as non-profits and schoolsPsychology Articles, and request only a link to your site on their web site in return.  That way your good deed will pay off for your search engine optimization.

Article Tags:
Search Engine Optimization, Search Engine, Engine Optimization

Inbound and outbound links do play a role in Search Engine Optimization or SEO. For more information on SEO, go to http://www.goodinternetmoney.com/SEOElite/ to get a free eBook to learn more.

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