Tag Archives: Design

The Future Of Web Design Is Content Management!

February 9, 2011

The Future Of Web Design Is Content Management!

Web Design Articles | September 24, 2005

Web development has greatly increased in popularity over the last 5 years. Many new design concepts, code standards, and technology advances have happened in a short amount of time. With that, so has the knowledge and demand for better, more independent and functional web design packages.

More and more we are starting to see a shift in consumer demand for the increasingly popular website content management system.

Most website owner’s are typical business entrepreneurs who don’t have the time to chase down their web design company for some minor updates that usually cost an arm and a leg. Updates for websites are becoming more and more necessary. It’s now a reality and a trend that in order to make something happen with your website online, you need to stay on top of things and create new content to keep visitors coming back.

As entrepreneurs, we all get new creative ideas almost every day on how to improve our products or services. Without the ability to update our own website’s, those fresh, new ideas may not become a reality for a long time.

Website Content Management Systems Are The Future:

This is somewhat of a call out to all web design companies. If you cannot offer content management to your clients, you may be left in the dust within a few years. The more affordable content management becomes, the more in demand it will be. Without giving your prospects this crucial option, you may lose a great chunk of your potential clients to the next web design company that has a fully automated system that states: “all the consumer has to do is login and get started.”

Granted, there will always be a need for web designers. That is an understatement but with the option of content management, you can also decrease the amount of work needed to put into each project and concentrate more on marketing your business and it’s services.

Content Management Gives The Consumer The Freedom They Need!

Without giving too much freedom that may make the website look bad, there is a high demand for the ability to update a website when needed, not when convenient. People like to have power over managing their own company, content management gives them the freedom they need to expand on their own terms, without extra costs.

Here Are Typical Features Of A “CMS”:

- Add/remove/edit pages.
- Update content within each page.
- Add images where needed.
- Update contact information.
- Show updated listings (i.e. Real estate listings, Mortgage rates).
- Add new tips on their industry everyday (The spawn of blogging).
+ Many extra features not listed here.

Take The Real Estate Industry For Example:

In the last 2 years, “Real Estate Content Management Systems” are popping up everywhere we look. I can recall reviewing over 50 websites that offer this style of service. And why not! Real estate agents as a whole spend a great deal of money marketing themselves. Just in the last couple of years, real estate agents have seen more value in marketing online than they have through regular print media. Many real estate agents I know would rather spend $4,000 for a website rather than spend $4,000 getting listed in the local telephone book.

In Conclusion:

If you offer web design services and have (CMS) Content Management Systems available to your visitors, this might be the time to consider this ever growing popular service for your company. You won’t regret putting in the effort of developing your own system and marketing itBusiness Management Articles, there is a shifting demand for this ever-popular freedom online.

Martin Lemieux is the owner of the Smartads Advertising Network helping companies like yours to increase your business further!


International: http://www.smartads.info
Ezine Article Directory: http://www.article99.com
RSS/XML Feed: http://www.article99.com/RSS/Martin-R-Lemieux.xml



Copyright 2005 Smartads Advertising Network – Reprints Accepted – One link must be active in the bio.

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The Future Of Web Design Is Content Management!

January 24, 2011

The Future Of Web Design Is Content Management!

Web Design Articles | September 24, 2005

Web development has greatly increased in popularity over the last 5 years. Many new design concepts, code standards, and technology advances have happened in a short amount of time. With that, so has the knowledge and demand for better, more independent and functional web design packages.

More and more we are starting to see a shift in consumer demand for the increasingly popular website content management system.

Most website owner’s are typical business entrepreneurs who don’t have the time to chase down their web design company for some minor updates that usually cost an arm and a leg. Updates for websites are becoming more and more necessary. It’s now a reality and a trend that in order to make something happen with your website online, you need to stay on top of things and create new content to keep visitors coming back.

As entrepreneurs, we all get new creative ideas almost every day on how to improve our products or services. Without the ability to update our own website’s, those fresh, new ideas may not become a reality for a long time.

Website Content Management Systems Are The Future:

This is somewhat of a call out to all web design companies. If you cannot offer content management to your clients, you may be left in the dust within a few years. The more affordable content management becomes, the more in demand it will be. Without giving your prospects this crucial option, you may lose a great chunk of your potential clients to the next web design company that has a fully automated system that states: “all the consumer has to do is login and get started.”

Granted, there will always be a need for web designers. That is an understatement but with the option of content management, you can also decrease the amount of work needed to put into each project and concentrate more on marketing your business and it’s services.

Content Management Gives The Consumer The Freedom They Need!

Without giving too much freedom that may make the website look bad, there is a high demand for the ability to update a website when needed, not when convenient. People like to have power over managing their own company, content management gives them the freedom they need to expand on their own terms, without extra costs.

Here Are Typical Features Of A “CMS”:

- Add/remove/edit pages.
- Update content within each page.
- Add images where needed.
- Update contact information.
- Show updated listings (i.e. Real estate listings, Mortgage rates).
- Add new tips on their industry everyday (The spawn of blogging).
+ Many extra features not listed here.

Take The Real Estate Industry For Example:

In the last 2 years, “Real Estate Content Management Systems” are popping up everywhere we look. I can recall reviewing over 50 websites that offer this style of service. And why not! Real estate agents as a whole spend a great deal of money marketing themselves. Just in the last couple of years, real estate agents have seen more value in marketing online than they have through regular print media. Many real estate agents I know would rather spend $4,000 for a website rather than spend $4,000 getting listed in the local telephone book.

In Conclusion:

If you offer web design services and have (CMS) Content Management Systems available to your visitors, this might be the time to consider this ever growing popular service for your company. You won’t regret putting in the effort of developing your own system and marketing itHealth Fitness Articles, there is a shifting demand for this ever-popular freedom online.

Martin Lemieux is the owner of the Smartads Advertising Network helping companies like yours to increase your business further!


International: http://www.smartads.info
Ezine Article Directory: http://www.article99.com
RSS/XML Feed: http://www.article99.com/RSS/Martin-R-Lemieux.xml



Copyright 2005 Smartads Advertising Network – Reprints Accepted – One link must be active in the bio.

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The Future Of Web Design Is Content Management!

January 23, 2011

The Future Of Web Design Is Content Management!

Web Design Articles | September 24, 2005

Web development has greatly increased in popularity over the last 5 years. Many new design concepts, code standards, and technology advances have happened in a short amount of time. With that, so has the knowledge and demand for better, more independent and functional web design packages.

More and more we are starting to see a shift in consumer demand for the increasingly popular website content management system.

Most website owner’s are typical business entrepreneurs who don’t have the time to chase down their web design company for some minor updates that usually cost an arm and a leg. Updates for websites are becoming more and more necessary. It’s now a reality and a trend that in order to make something happen with your website online, you need to stay on top of things and create new content to keep visitors coming back.

As entrepreneurs, we all get new creative ideas almost every day on how to improve our products or services. Without the ability to update our own website’s, those fresh, new ideas may not become a reality for a long time.

Website Content Management Systems Are The Future:

This is somewhat of a call out to all web design companies. If you cannot offer content management to your clients, you may be left in the dust within a few years. The more affordable content management becomes, the more in demand it will be. Without giving your prospects this crucial option, you may lose a great chunk of your potential clients to the next web design company that has a fully automated system that states: “all the consumer has to do is login and get started.”

Granted, there will always be a need for web designers. That is an understatement but with the option of content management, you can also decrease the amount of work needed to put into each project and concentrate more on marketing your business and it’s services.

Content Management Gives The Consumer The Freedom They Need!

Without giving too much freedom that may make the website look bad, there is a high demand for the ability to update a website when needed, not when convenient. People like to have power over managing their own company, content management gives them the freedom they need to expand on their own terms, without extra costs.

Here Are Typical Features Of A “CMS”:

- Add/remove/edit pages.
- Update content within each page.
- Add images where needed.
- Update contact information.
- Show updated listings (i.e. Real estate listings, Mortgage rates).
- Add new tips on their industry everyday (The spawn of blogging).
+ Many extra features not listed here.

Take The Real Estate Industry For Example:

In the last 2 years, “Real Estate Content Management Systems” are popping up everywhere we look. I can recall reviewing over 50 websites that offer this style of service. And why not! Real estate agents as a whole spend a great deal of money marketing themselves. Just in the last couple of years, real estate agents have seen more value in marketing online than they have through regular print media. Many real estate agents I know would rather spend $4,000 for a website rather than spend $4,000 getting listed in the local telephone book.

In Conclusion:

If you offer web design services and have (CMS) Content Management Systems available to your visitors, this might be the time to consider this ever growing popular service for your company. You won’t regret putting in the effort of developing your own system and marketing itComputer Technology Articles, there is a shifting demand for this ever-popular freedom online.

Martin Lemieux is the owner of the Smartads Advertising Network helping companies like yours to increase your business further!


International: http://www.smartads.info
Ezine Article Directory: http://www.article99.com
RSS/XML Feed: http://www.article99.com/RSS/Martin-R-Lemieux.xml



Copyright 2005 Smartads Advertising Network – Reprints Accepted – One link must be active in the bio.

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The Future Of Web Design Is Content Management!

January 19, 2011

The Future Of Web Design Is Content Management!

Web Design Articles | September 24, 2005

Web development has greatly increased in popularity over the last 5 years. Many new design concepts, code standards, and technology advances have happened in a short amount of time. With that, so has the knowledge and demand for better, more independent and functional web design packages.

More and more we are starting to see a shift in consumer demand for the increasingly popular website content management system.

Most website owner’s are typical business entrepreneurs who don’t have the time to chase down their web design company for some minor updates that usually cost an arm and a leg. Updates for websites are becoming more and more necessary. It’s now a reality and a trend that in order to make something happen with your website online, you need to stay on top of things and create new content to keep visitors coming back.

As entrepreneurs, we all get new creative ideas almost every day on how to improve our products or services. Without the ability to update our own website’s, those fresh, new ideas may not become a reality for a long time.

Website Content Management Systems Are The Future:

This is somewhat of a call out to all web design companies. If you cannot offer content management to your clients, you may be left in the dust within a few years. The more affordable content management becomes, the more in demand it will be. Without giving your prospects this crucial option, you may lose a great chunk of your potential clients to the next web design company that has a fully automated system that states: “all the consumer has to do is login and get started.”

Granted, there will always be a need for web designers. That is an understatement but with the option of content management, you can also decrease the amount of work needed to put into each project and concentrate more on marketing your business and it’s services.

Content Management Gives The Consumer The Freedom They Need!

Without giving too much freedom that may make the website look bad, there is a high demand for the ability to update a website when needed, not when convenient. People like to have power over managing their own company, content management gives them the freedom they need to expand on their own terms, without extra costs.

Here Are Typical Features Of A “CMS”:

- Add/remove/edit pages.
- Update content within each page.
- Add images where needed.
- Update contact information.
- Show updated listings (i.e. Real estate listings, Mortgage rates).
- Add new tips on their industry everyday (The spawn of blogging).
+ Many extra features not listed here.

Take The Real Estate Industry For Example:

In the last 2 years, “Real Estate Content Management Systems” are popping up everywhere we look. I can recall reviewing over 50 websites that offer this style of service. And why not! Real estate agents as a whole spend a great deal of money marketing themselves. Just in the last couple of years, real estate agents have seen more value in marketing online than they have through regular print media. Many real estate agents I know would rather spend $4,000 for a website rather than spend $4,000 getting listed in the local telephone book.

In Conclusion:

If you offer web design services and have (CMS) Content Management Systems available to your visitors, this might be the time to consider this ever growing popular service for your company. You won’t regret putting in the effort of developing your own system and marketing itScience Articles, there is a shifting demand for this ever-popular freedom online.

Martin Lemieux is the owner of the Smartads Advertising Network helping companies like yours to increase your business further!


International: http://www.smartads.info
Ezine Article Directory: http://www.article99.com
RSS/XML Feed: http://www.article99.com/RSS/Martin-R-Lemieux.xml



Copyright 2005 Smartads Advertising Network – Reprints Accepted – One link must be active in the bio.

Also tagged , , – No Comments

The Future Of Web Design Is Content Management!

January 17, 2011

The Future Of Web Design Is Content Management!

Web Design Articles | September 24, 2005

Web development has greatly increased in popularity over the last 5 years. Many new design concepts, code standards, and technology advances have happened in a short amount of time. With that, so has the knowledge and demand for better, more independent and functional web design packages.

More and more we are starting to see a shift in consumer demand for the increasingly popular website content management system.

Most website owner’s are typical business entrepreneurs who don’t have the time to chase down their web design company for some minor updates that usually cost an arm and a leg. Updates for websites are becoming more and more necessary. It’s now a reality and a trend that in order to make something happen with your website online, you need to stay on top of things and create new content to keep visitors coming back.

As entrepreneurs, we all get new creative ideas almost every day on how to improve our products or services. Without the ability to update our own website’s, those fresh, new ideas may not become a reality for a long time.

Website Content Management Systems Are The Future:

This is somewhat of a call out to all web design companies. If you cannot offer content management to your clients, you may be left in the dust within a few years. The more affordable content management becomes, the more in demand it will be. Without giving your prospects this crucial option, you may lose a great chunk of your potential clients to the next web design company that has a fully automated system that states: “all the consumer has to do is login and get started.”

Granted, there will always be a need for web designers. That is an understatement but with the option of content management, you can also decrease the amount of work needed to put into each project and concentrate more on marketing your business and it’s services.

Content Management Gives The Consumer The Freedom They Need!

Without giving too much freedom that may make the website look bad, there is a high demand for the ability to update a website when needed, not when convenient. People like to have power over managing their own company, content management gives them the freedom they need to expand on their own terms, without extra costs.

Here Are Typical Features Of A “CMS”:

- Add/remove/edit pages.
- Update content within each page.
- Add images where needed.
- Update contact information.
- Show updated listings (i.e. Real estate listings, Mortgage rates).
- Add new tips on their industry everyday (The spawn of blogging).
+ Many extra features not listed here.

Take The Real Estate Industry For Example:

In the last 2 years, “Real Estate Content Management Systems” are popping up everywhere we look. I can recall reviewing over 50 websites that offer this style of service. And why not! Real estate agents as a whole spend a great deal of money marketing themselves. Just in the last couple of years, real estate agents have seen more value in marketing online than they have through regular print media. Many real estate agents I know would rather spend $4,000 for a website rather than spend $4,000 getting listed in the local telephone book.

In Conclusion:

If you offer web design services and have (CMS) Content Management Systems available to your visitors, this might be the time to consider this ever growing popular service for your company. You won’t regret putting in the effort of developing your own system and marketing itFree Web Content, there is a shifting demand for this ever-popular freedom online.

Martin Lemieux is the owner of the Smartads Advertising Network helping companies like yours to increase your business further!


International: http://www.smartads.info
Ezine Article Directory: http://www.article99.com
RSS/XML Feed: http://www.article99.com/RSS/Martin-R-Lemieux.xml



Copyright 2005 Smartads Advertising Network – Reprints Accepted – One link must be active in the bio.

Also tagged , , – No Comments

The Future Of Web Design Is Content Management!

January 11, 2011

The Future Of Web Design Is Content Management!

Web Design Articles | September 24, 2005

Web development has greatly increased in popularity over the last 5 years. Many new design concepts, code standards, and technology advances have happened in a short amount of time. With that, so has the knowledge and demand for better, more independent and functional web design packages.

More and more we are starting to see a shift in consumer demand for the increasingly popular website content management system.

Most website owner’s are typical business entrepreneurs who don’t have the time to chase down their web design company for some minor updates that usually cost an arm and a leg. Updates for websites are becoming more and more necessary. It’s now a reality and a trend that in order to make something happen with your website online, you need to stay on top of things and create new content to keep visitors coming back.

As entrepreneurs, we all get new creative ideas almost every day on how to improve our products or services. Without the ability to update our own website’s, those fresh, new ideas may not become a reality for a long time.

Website Content Management Systems Are The Future:

This is somewhat of a call out to all web design companies. If you cannot offer content management to your clients, you may be left in the dust within a few years. The more affordable content management becomes, the more in demand it will be. Without giving your prospects this crucial option, you may lose a great chunk of your potential clients to the next web design company that has a fully automated system that states: “all the consumer has to do is login and get started.”

Granted, there will always be a need for web designers. That is an understatement but with the option of content management, you can also decrease the amount of work needed to put into each project and concentrate more on marketing your business and it’s services.

Content Management Gives The Consumer The Freedom They Need!

Without giving too much freedom that may make the website look bad, there is a high demand for the ability to update a website when needed, not when convenient. People like to have power over managing their own company, content management gives them the freedom they need to expand on their own terms, without extra costs.

Here Are Typical Features Of A “CMS”:

- Add/remove/edit pages.
- Update content within each page.
- Add images where needed.
- Update contact information.
- Show updated listings (i.e. Real estate listings, Mortgage rates).
- Add new tips on their industry everyday (The spawn of blogging).
+ Many extra features not listed here.

Take The Real Estate Industry For Example:

In the last 2 years, “Real Estate Content Management Systems” are popping up everywhere we look. I can recall reviewing over 50 websites that offer this style of service. And why not! Real estate agents as a whole spend a great deal of money marketing themselves. Just in the last couple of years, real estate agents have seen more value in marketing online than they have through regular print media. Many real estate agents I know would rather spend $4,000 for a website rather than spend $4,000 getting listed in the local telephone book.

In Conclusion:

If you offer web design services and have (CMS) Content Management Systems available to your visitors, this might be the time to consider this ever growing popular service for your company. You won’t regret putting in the effort of developing your own system and marketing itArticle Submission, there is a shifting demand for this ever-popular freedom online.

Martin Lemieux is the owner of the Smartads Advertising Network helping companies like yours to increase your business further!


International: http://www.smartads.info
Ezine Article Directory: http://www.article99.com
RSS/XML Feed: http://www.article99.com/RSS/Martin-R-Lemieux.xml



Copyright 2005 Smartads Advertising Network – Reprints Accepted – One link must be active in the bio.

Also tagged , , – No Comments

The Future Of Web Design Is Content Management!

January 6, 2011

The Future Of Web Design Is Content Management!

Web Design Articles | September 24, 2005

Web development has greatly increased in popularity over the last 5 years. Many new design concepts, code standards, and technology advances have happened in a short amount of time. With that, so has the knowledge and demand for better, more independent and functional web design packages.

More and more we are starting to see a shift in consumer demand for the increasingly popular website content management system.

Most website owner’s are typical business entrepreneurs who don’t have the time to chase down their web design company for some minor updates that usually cost an arm and a leg. Updates for websites are becoming more and more necessary. It’s now a reality and a trend that in order to make something happen with your website online, you need to stay on top of things and create new content to keep visitors coming back.

As entrepreneurs, we all get new creative ideas almost every day on how to improve our products or services. Without the ability to update our own website’s, those fresh, new ideas may not become a reality for a long time.

Website Content Management Systems Are The Future:

This is somewhat of a call out to all web design companies. If you cannot offer content management to your clients, you may be left in the dust within a few years. The more affordable content management becomes, the more in demand it will be. Without giving your prospects this crucial option, you may lose a great chunk of your potential clients to the next web design company that has a fully automated system that states: “all the consumer has to do is login and get started.”

Granted, there will always be a need for web designers. That is an understatement but with the option of content management, you can also decrease the amount of work needed to put into each project and concentrate more on marketing your business and it’s services.

Content Management Gives The Consumer The Freedom They Need!

Without giving too much freedom that may make the website look bad, there is a high demand for the ability to update a website when needed, not when convenient. People like to have power over managing their own company, content management gives them the freedom they need to expand on their own terms, without extra costs.

Here Are Typical Features Of A “CMS”:

- Add/remove/edit pages.
- Update content within each page.
- Add images where needed.
- Update contact information.
- Show updated listings (i.e. Real estate listings, Mortgage rates).
- Add new tips on their industry everyday (The spawn of blogging).
+ Many extra features not listed here.

Take The Real Estate Industry For Example:

In the last 2 years, “Real Estate Content Management Systems” are popping up everywhere we look. I can recall reviewing over 50 websites that offer this style of service. And why not! Real estate agents as a whole spend a great deal of money marketing themselves. Just in the last couple of years, real estate agents have seen more value in marketing online than they have through regular print media. Many real estate agents I know would rather spend $4,000 for a website rather than spend $4,000 getting listed in the local telephone book.

In Conclusion:

If you offer web design services and have (CMS) Content Management Systems available to your visitors, this might be the time to consider this ever growing popular service for your company. You won’t regret putting in the effort of developing your own system and marketing itComputer Technology Articles, there is a shifting demand for this ever-popular freedom online.

Martin Lemieux is the owner of the Smartads Advertising Network helping companies like yours to increase your business further!


International: http://www.smartads.info
Ezine Article Directory: http://www.article99.com
RSS/XML Feed: http://www.article99.com/RSS/Martin-R-Lemieux.xml



Copyright 2005 Smartads Advertising Network – Reprints Accepted – One link must be active in the bio.

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Design Crowdsourcing – 10 Designs You Should Crowdsource

January 1, 2011

Crowdsourcing is the act of outsourcing tasks to a large group of people (a crowd) through an open call. Crowdsourcing allows many people to bring their ideas to the table and is ideal for many projects especially within the design industry.

Design crowdsourcing involves a client creating a brief and opening it up to the world by placing it on a website (such as a site like DesignCrowd). Once the brief has been created the client will then select the budget and any other features (such as a private listing or white labelling). Once the client has selected the budget and extra features they can create a payment and the brief will be uploaded to a website where thousands of graphic designers compete for the client. When this happens, the designers compete on quality (not cost) and the client gets the best result.

Crowdsourcing allows you to choose the best designer for your project by offering you many alternatives in a short time period. Crowdsourcing your design allows for a level of immediacy and competition that is otherwise unattainable by using a design studio.

Here are 10 designs you can crowdsource to get amazing results:

1) Logo design – logo design is the perfect crowdsourcing project. You need to get your logo design right and, if you are just starting you can’t risk using just one designer who might not get you what you want and potentially cost you money (which is in short supply for a bootstrapped entrepreneur). If you want to eliminate risk from your logo design project, if you aren’t exactly sure which designer to choose, you should consider logo design crowdsourcing.

2) Home page web design – there are millions and millions of web pages on the Internet, you do not want your web page to be lost in the mix. By crowdsourcing your web design you increase your chance of getting an innovative, creative web design in a short time frame. Rather than crowdsourcing your whole website, HTML and coding, just crowdsource your home page design. It is a simpler discrete project, perfectly suited to the design crowdsourcing process.

3) Flyer design (single page) – innovative flyer design can make a huge difference to response rates and ROI on a print marketing. Flyer design is also simple enough to crowdsource (unlike a 50 page brochure design). By crowdsourcing your flyer you will have greater access to more ideas and can ensure you get a flyer that stands out.

4) Business cards – your personal reminder in everyone’s wallet. Your business card should represent you, your company and your ethics all in one small rectangle. With limited space there is a limited capacity for design. If you crowdsource your business card not only will you get wide and varied submissions but it will open up your idea of what a business card could really look like and the submissions will hit you after the first day.

5) Stationery design – stationery is not just your logo on a business card and letterhead. It is part of your corporate identity and it is important. Crowdsource your stationery design and you will be surprised at the creativity a designer can put fit on the back of a business card.

6) T-Shirt design – are you sick of going to company golf days and finding the same old pictures with the same old slogans? Do you want to skip the bad jokes at your next team building event? Crowdsource your T-shirt design and get ahead of the crowd. Crowdsourcing is the best way to access new trends and gives you the opportunity to access fashion ideas from all over the globe without having to hire a designer from Milan.

7) WordPress theme design – WordPress theme templates are a dime a dozen. They start at $3. If that’s all you can afford, go for it. But if you want a quality, unique WordPress design consider crowdsourcing it!

8) Personal brand – Create your own brand, your own blog, your own stamp on the world is becoming increasingly possible. If you want your personal brand to stand out, access a crowdsourcing site and ask them to represent you as you see yourself or want to be seen. Start developing your own personal brand and crowdsource yourself today.

9) Poster design – a poster needs to stand out from the crowd (excuse the pun) and be viewed in transit as well as standing up to close scrutiny. If you need a fresh idea, or find your posters looking like every other poster try crowdsourcing. When you crowdsource a poster you will typically get 25 to 50+ concepts from various countries, you may find that the cultural change is just what you need to get noticed or that getting 50 or more designs has opened your eyes to what a poster could really look like.

10) Website banner ads – when advertising online (via banner ads) your click through rate (CTR) is critical. A good banner ad can double or triple your CTR and sales from a campaign. Crowdsource banner ad design through a site like DesignCrowd and ask the thousands of graphic designers from around the world to create banner ads for you.

In summary, for any graphic design project that requires creativity, for any project you would like to see lots of options and for any project where you are open to ideas, crowdsourcing is the option for you. The more creative you want it, the better it will be if you place your idea on a competitive marketplace and let creative minds do the work.

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Web Site Design – Learn How to Tap the Full Marketing Potential of Your Site?

December 24, 2010

Web Site Design – Learn How to Tap the Full Marketing Potential of Your Site?

Web Design Articles | November 11, 2009

Do you know what is the best marketing tool available to your business? Your Web site! If your site is only providing information or selling products then you have not exploited the marketing potential of your site yet. A web site can provide valuable information about how the customers interact with the site during their visits. This information can then be used to improve the site to better serve the visitors.

A good point to start is to ask some key questions.

* Why are people visiting your site?
* Where are they coming from?
* What pages on the site are they visiting?
* How long do they stay on a particular page and the site?
* What percentages of people are taking action while on the site? For example registering or making a purchase.
* What is the source of traffic to the web site?

To answer the questions listed above you need to start capturing data. Good news is that it is not so tough to track this information. Ask your web hosting company to provide the website traffic reports. If the reports are not available then ask them to provide the server logs and the reporting tool so that you can do the analysis. The reports will provide the following information.

* Sites that are sending you the traffic
* Search engines sending the traffic your way
* Keyword searches that cause the traffic from the search engines
* Landing pages of your site and the web pages that attract the most views
* Most popular pages on the site
* Exit point from your site

Bring customer to your site and make them stay

Next, you have to use the information in the reports to improve your site including making modification to the pages, content, links or the navigation flow of the site. You will also use the information to fine tune the search engine marketing strategy so that you drive the right customers to your site. It is more important to send the right customer that fits the target profile.

If possible, conduct a usability study of your site. It could be as easy as bringing in a couple of friends and watch them use the site and getting their feedback regarding the navigation, colors, fonts and pictures on your web site. Number one reason people visit websites is to find information. Make it easy for them to find it. Do not make them work hard to get the information they are looking for.

Once you have attracted a prospective customer to the site, you need to give them a reason to stay and buy from you. Running promotions is a good way to get the customer to buy and make them excited to return in the future.

Develop a database of prospects

Get the visitors to share their contact information, especially their email with you. Ask them to sign up and get their permission to contact them and send them useful information like special offers via email. This will help you to build a relationship with them. Offer just enough information in the emails to whet their appetite and get them to return to the website for the rest. Send the emails at regular intervals but not so frequently that it starts to look like spam and forces the recipient to unsubscribe from your mailing list.

Your website is an important marketing tool. Use it to engage and inform your customers and build a relationship with them. Create the right content to attract users to your site and keep them there long enough to make a purchase and then give them a reason to return.

If you decide to hire a vendor, compare multiple website designers quotes at a Business Network. For further informationFree Web Content, read our website design advice.

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Daljeet Sidhu is at TradeSeam. Read our web design advice. Compare professional web design quotes. Sellers JOIN for leads generation

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The Future Of Web Design Is Content Management!

December 22, 2010

The Future Of Web Design Is Content Management!

Web Design Articles | September 24, 2005

Web development has greatly increased in popularity over the last 5 years. Many new design concepts, code standards, and technology advances have happened in a short amount of time. With that, so has the knowledge and demand for better, more independent and functional web design packages.

More and more we are starting to see a shift in consumer demand for the increasingly popular website content management system.

Most website owner’s are typical business entrepreneurs who don’t have the time to chase down their web design company for some minor updates that usually cost an arm and a leg. Updates for websites are becoming more and more necessary. It’s now a reality and a trend that in order to make something happen with your website online, you need to stay on top of things and create new content to keep visitors coming back.

As entrepreneurs, we all get new creative ideas almost every day on how to improve our products or services. Without the ability to update our own website’s, those fresh, new ideas may not become a reality for a long time.

Website Content Management Systems Are The Future:

This is somewhat of a call out to all web design companies. If you cannot offer content management to your clients, you may be left in the dust within a few years. The more affordable content management becomes, the more in demand it will be. Without giving your prospects this crucial option, you may lose a great chunk of your potential clients to the next web design company that has a fully automated system that states: “all the consumer has to do is login and get started.”

Granted, there will always be a need for web designers. That is an understatement but with the option of content management, you can also decrease the amount of work needed to put into each project and concentrate more on marketing your business and it’s services.

Content Management Gives The Consumer The Freedom They Need!

Without giving too much freedom that may make the website look bad, there is a high demand for the ability to update a website when needed, not when convenient. People like to have power over managing their own company, content management gives them the freedom they need to expand on their own terms, without extra costs.

Here Are Typical Features Of A “CMS”:

- Add/remove/edit pages.
- Update content within each page.
- Add images where needed.
- Update contact information.
- Show updated listings (i.e. Real estate listings, Mortgage rates).
- Add new tips on their industry everyday (The spawn of blogging).
+ Many extra features not listed here.

Take The Real Estate Industry For Example:

In the last 2 years, “Real Estate Content Management Systems” are popping up everywhere we look. I can recall reviewing over 50 websites that offer this style of service. And why not! Real estate agents as a whole spend a great deal of money marketing themselves. Just in the last couple of years, real estate agents have seen more value in marketing online than they have through regular print media. Many real estate agents I know would rather spend $4,000 for a website rather than spend $4,000 getting listed in the local telephone book.

In Conclusion:

If you offer web design services and have (CMS) Content Management Systems available to your visitors, this might be the time to consider this ever growing popular service for your company. You won’t regret putting in the effort of developing your own system and marketing itArticle Submission, there is a shifting demand for this ever-popular freedom online.

Martin Lemieux is the owner of the Smartads Advertising Network helping companies like yours to increase your business further!


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