Setting up a network marketing blog is one of the best decisions you can make for building your network marketing business online. When done correctly, your online marketing efforts will revolve around your blog. Careful thought and consideration need to be put into this vital compoenent of your online marketing strategy.
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Start by deciding which blogging platform you are going to use. Although there are free services such as Blogger, it is recommended that you make the small investment necessary to create your own hosted blog. Using a hosted blogging platform allows you to retain control over your content, since you are the final authority on the posting of that content. Of the available blogging platforms, WordPress is by far the most popular. WordPress is highly functional and introduces new open source tools on a regular basis. WordPress software is free, but you will need a hosting account that supports the WordPress platform. Another popular alternative is Quick Blogcast by GoDaddy. Although it is not as functional as WordPress, it still provides a very powerful online presence for your network marketing business.
After determining which platform and hosting service you will be using, it is time to choose your domain. Your domain is not only your web address, but it is a powerful branding tool. For domain purchases, GoDaddy is an ideal choice. On their site, you can search for domains that fit your need. It is recommended that you use your name or a variation of your name as your domain name choice. The closer you can get to your actual name, the more effective your personal branding efforts will be.
The next step in the creation of your network marketing blog is the design. There are many high quality theme oriented templates available with most of the major blogging systems. Choose a template that best reflects your personality and style, yet is appropriate for your business. For a fee, you could also employ the services of a web designer or graphic designer to assist you in further customization of your site. Make sure that your picture is in a prominent location on the blog.
The next step in your blogging process is the creation of content. It is always best to create original content for your blog. Although there are services that will post the content of others to your blog, this is much less effective than creating original pieces of content. There are two primary reasons for favoring original content. For starters, you are trying to build a network marketing business that is built around relationships. By using outside content, you deprive your readers and prospects of the opportunity to know you on a deeper level. Another reason for original content is search engine optimization. Blogs generally do well in the search engines, because of the originality of their content. A piece of original content can rank high on a search engine in less than 24 hours when it is handled correctly. On the other hand a piece of non-original content is viewed as duplicate content and given less weighting in the organic search results. After your content is written, create a relevant, keyword based category to place that piece of content into. This will provide easy navigation for your readers and also aid in search engine optimization.
Create a response form for each content post. By doing this, you are creating a means for your readers to further connect with you. In your email autoresponder, you can create a web form. Place this web form at the bottom of your posts with an offer of further information, additional content or some other incentive for the prospect to provide their contact information.
You will want to finalize your entry with syndication and social bookmarking options|Finally set up syndication and social bookmarking buttons for your blog}. This will not only assist you in retaining loyal readers, but it will also assist you in promoting your blog to a much larger audience. Onlywire is a great social bookmarking tool that submits your content to over 30 social media sites with the click of one button. This button can easily be displayed at the bottom of each of your posts. The purpose of social bookmarking is to create social buzz about the content of your blog.
By creating a solid network marketing blog, you will create a powerful 24 hour online presence for your network marketing business.
By: C Willis
Article Directory: http://www.articledashboard.com
A network marketing blog creates a focal point for your online business presence. Each week, Carl Willis provides weekly training to teach you the tools and strategies for network marketing online.
