Tag Archives: Boost

SEO Sydney – One Week Pagerank Boost

November 21, 2010

SEO Sydney – One Week Pagerank Boost

SE Optimization Articles | September 20, 2010

The difference between page two and page one on Google can be tens
of thousands of dollars in profit. It does not take much to make the
leap, but it will take one week, (seven days), of intense effort.
Firstly increasing your SEO position is a long term thing, that can’t
be done over night. However, you can do a lot in one week of intense
effort. This is a quick guide on how to improve your rank in Google in
one week.

It won’t increase your PageRank over night, but it might give
you a short term bump in position. Here is how you do it;

Day One – Original Content

The
first day is the most intense because everything you do here sets you
up for the rest of the week. The first thing you have to do is find
your two word and three word keyword
phrase. This might be “keyword + location” and “adjective + keyword +
location”. In this example’s instance, we are going to use “SEO Sydney” and “Cheap SEO Sydney”. You should use Google Keyword tool
to find related keywords. You then export the list to excel, and divide
the number of local keyword searches by the competition. This will
give you an idea of the words that you can target. You should aim for Primary and Secondary keyword targets. So in this instance we will aim for “SEO Sydney” and derivatives as well as “Using Google Keyword Tool” and “Free SEO Tips”.

Next
you have to write at least 500 words on the topic for your keywords.
They must be original, and they must offer something of value to the
reader. You get bonus points for being provocative, clever, funny,
outlandish etc. In this example here are some topics we could go with

Why SEO Sydney is the bestHow SEO Sydney is better than SEO MelbourneHow to make the most out of SEO in SydneyWhere to find unique SEO opportunities in SydneyThe ten commandments of SEO in SydneyHow Google sucks at SEO in Sydney

And
so on. In your 500 word article do as much original research as you
can. Find out what other people have written on the topic and link to
them. Try to write in a magazine style, with bold words
on the important facts. Try to draw some kind of a conclusion about
the state of your topic. Try to include your keywords as consistently
as possible. You MUST use the keywords in the article title, in the
first sentance, and in the meta description.

Post the article on
your website. For at least one of your keywords, but at most three,
link back to the front page of your website.

Post the article on stumbleupon, digg, mixx, delicious, facebook and twitter.

If
you are feeling energetic, write a second piece, of about 200 words,
and post that to your website too. Make it on the same topic. Make sure
that every link in your second piece links to your first.

Place
two links in the footer of your website, or at least at the bottom of
every page. One to your article and a second from to the root domain.
Both links will use the same keywords as the anchor. This increases the
relevancy of your keywords to your website.

Day Two – Primary Links

Today you are going to get as many primary links as you can back to your original article AND your website. First, use the directory finder, ulimate link finder and directory critic, and submit your front page of your website to as many directories as you can stomach. Next use do follow blog search engines and do follow diver to find blogs that have written recently about your topic. You can also use the ASK blog search.
When you write a comment, use some of the orignal information you
found to beef your comment up. Also mention the fact that you have
written about this topic on your website. Make sure your blog comments
are interesting and add something to the debate. Google has said it
will come down on people that blog spam.

Searching for “Your
Keyword + Forum” to find where other people have talked about your
topic online before. Take the time to read those forum rules, and read a
few posts. Then make an account and start offering your opinion on the
events in those forums. Don’t worry about signatures just yet, just
make sure you comment enough on the topic you have chosen, in an
intellifent way. Try to aim for two or three forums and make up to ten
posts in each. DO NOT post links to your website yet. You are still
building an idea of what people post and how you can help them with
their problems.

Sign up for LinkMarket.net and use your chosen keyword as the anchor for your website.

Day Three – Content Syndication

Sign
up for Blogger, WordPress.com, Weebly and Tumblr. Take your original
article, cut out the main conclusion, and reduce it down to a 200 word
abridged version. Add some small information you have learned from the
forum posts and blogs you have read so far. Post the abridged version
on your 4 new blogs, making sure all the links back to your orinal
website are intact, but also that you link Blogger to WordPress to
Weebly and so on.

These blogs are not for SPAM. You are not going
to fill these blogs up with the same stuff you post on your website.
Think of these new blogs like Twitter to your website. Post short posts
about interesting things that might not make it to your own website.
Use them to network and share content without cluttering up your own
domain.

Content syndication is preferrable to article marketing
because a) you retain the content and b) you have a better chance of
networking and improving the SERPs of your blog on another domain than a
static page stuck deep in a website.

Once you have written the
new posts, post those links on Twitter and stumbleupon etc. I would
also consider finding other small directories to post links to your new
blogs. You should  always be as consistent as possible with your
keywords and anchor texts.

The main idea here is that you are
pushing your content out to audiences that might not read it. You are
also doing this in a way that will allow you to control the process.

Day Four – Traffic Building

This
is the bit where, hopefully, the clever writing and interesting
perspective comes in. This is where you should return to your forums
and start asking questions that will get people to answer you in an
interesting way. We might ask “What do you the forum readers think
about the state of SEO in Sydney”, or “If you were an SEO in Sydney
what might you do?” As people start to answer use a link back to your
original articles as proof of what you are arguing for. Use the
knowledge you have gained to post your link as back up.

Now would
be the time to use a link back to your article and your home page in
the signatures on the forums. Some of them require you to wait a
certain amount of time, which is fine, you just need to make sure you
are answering in a clever and inciteful way.

You should also now
start to contact the writers of bloggers in your feild and see if you
can get them to mention your posts or blog posts in their next post. It
helps if you have linked to them or used their material in your
original post. Make sure you use this as a chance to start building a
good relationship with other bloggers. It will help if you are  a leader
in your field, or if you have carried out some original research for
your article.

Day Five – The trendy follow up

This
is the most crucial part of increasing your position in Google. You
need to post a follow up article on your website and your new blogs.
You can follow a similar process as before, but your topic needs to be
different.

First use Google Insights and Tweet Meme
to find out ANYTHING that has been trending in the last few days. It
has to be AT MOST in the last 3 days preferrably in the last 24 hours.
Then write a your new article with “Keywords + Trendy topic”. It could
be anything. In our case we might try “Justin Beiber and SEO”. In the
past we have written about how marketing applies to the Australian
election. Make sure your post is provocative, and out there. This post
HAS to be something that will cause a reaction in people, even if it is
one with the up-chuck reflex.

Make sure you use the trendy words
as the title keywords and the first words in the body. Try to write as
much as you can about how your topic applies to the trend, how it
influences the trend, what works and what doesnt etc. ONLY link back to
your original article and your front page. You can pepper your new
article with links to other page about the trendy theme, but nothing
else, and try to keep it to pages that have a good page rank.

Again,
post the page out to StumbleUpon etc, and Twitter. Make sure you use
Twitter three or four times, aiming to get people to read your posts
related to the trending topic.

Day Six – Trendy Syndication

Follow
through the same process as before posting a cut down version to your
new blogs. However when you post this one, focus on the trendy theme.
Make sure you have at least 3/4s on the trend, and the other quarter on
your topic. Again make sure the only links back are either for the
trend, or back to your website.

Post this one out to Stumble Upon etc.

Post
something about this in your forums, but this time link to your blogs,
not your main page. Say something like “I found this crazy post on
Justin Beiber and SEO” etc. The main goal of this post is to improve the
SERPs of your original page and your front page of your website.

Day Seven – Analysis

Like
all good marketing people, the seventh day is for analysis. Look at
your analytics and see if there was any impact. See if there were any
keyword trends that was attracting people to your website. Use yahoo
search and open site explorer to find out which other pages ended up
linking to your topic page.

You should also use this time to
look for other topics in your field that you can write about. The more
you follow this process, the better your position will be overall.Write
down a list of posts you can use in the future. Write a lot of back up
posts just for your blogs that are quick and easy posts to keep the
content fresh. Read other peoples blogs and comment just for fun, not
just for SEO purposes.

We rotate content across about 10
different blogs and our website, with a focus on creating interesting
content. We also know that it is a long term prospect. However the main
idea is that we can build some SEO properties that gather external
links in their own right.

When you are in a competitive SEO
marketFree Reprint Articles, after a while more PR 0 links just won’t cut it. You have to
build ways to get PR3+ links that come back to your website. Quality
content is the best way to do that.

Article Tags:
Have Written, Front Page, Make Sure, Link Back

Also tagged , , – No Comments

SEO Sydney – One Week Pagerank Boost

November 1, 2010

SEO Sydney – One Week Pagerank Boost

SE Optimization Articles | September 20, 2010

The difference between page two and page one on Google can be tens
of thousands of dollars in profit. It does not take much to make the
leap, but it will take one week, (seven days), of intense effort.
Firstly increasing your SEO position is a long term thing, that can’t
be done over night. However, you can do a lot in one week of intense
effort. This is a quick guide on how to improve your rank in Google in
one week.

It won’t increase your PageRank over night, but it might give
you a short term bump in position. Here is how you do it;

Day One – Original Content

The
first day is the most intense because everything you do here sets you
up for the rest of the week. The first thing you have to do is find
your two word and three word keyword
phrase. This might be “keyword + location” and “adjective + keyword +
location”. In this example’s instance, we are going to use “SEO Sydney” and “Cheap SEO Sydney”. You should use Google Keyword tool
to find related keywords. You then export the list to excel, and divide
the number of local keyword searches by the competition. This will
give you an idea of the words that you can target. You should aim for Primary and Secondary keyword targets. So in this instance we will aim for “SEO Sydney” and derivatives as well as “Using Google Keyword Tool” and “Free SEO Tips”.

Next
you have to write at least 500 words on the topic for your keywords.
They must be original, and they must offer something of value to the
reader. You get bonus points for being provocative, clever, funny,
outlandish etc. In this example here are some topics we could go with

Why SEO Sydney is the bestHow SEO Sydney is better than SEO MelbourneHow to make the most out of SEO in SydneyWhere to find unique SEO opportunities in SydneyThe ten commandments of SEO in SydneyHow Google sucks at SEO in Sydney

And
so on. In your 500 word article do as much original research as you
can. Find out what other people have written on the topic and link to
them. Try to write in a magazine style, with bold words
on the important facts. Try to draw some kind of a conclusion about
the state of your topic. Try to include your keywords as consistently
as possible. You MUST use the keywords in the article title, in the
first sentance, and in the meta description.

Post the article on
your website. For at least one of your keywords, but at most three,
link back to the front page of your website.

Post the article on stumbleupon, digg, mixx, delicious, facebook and twitter.

If
you are feeling energetic, write a second piece, of about 200 words,
and post that to your website too. Make it on the same topic. Make sure
that every link in your second piece links to your first.

Place
two links in the footer of your website, or at least at the bottom of
every page. One to your article and a second from to the root domain.
Both links will use the same keywords as the anchor. This increases the
relevancy of your keywords to your website.

Day Two – Primary Links

Today you are going to get as many primary links as you can back to your original article AND your website. First, use the directory finder, ulimate link finder and directory critic, and submit your front page of your website to as many directories as you can stomach. Next use do follow blog search engines and do follow diver to find blogs that have written recently about your topic. You can also use the ASK blog search.
When you write a comment, use some of the orignal information you
found to beef your comment up. Also mention the fact that you have
written about this topic on your website. Make sure your blog comments
are interesting and add something to the debate. Google has said it
will come down on people that blog spam.

Searching for “Your
Keyword + Forum” to find where other people have talked about your
topic online before. Take the time to read those forum rules, and read a
few posts. Then make an account and start offering your opinion on the
events in those forums. Don’t worry about signatures just yet, just
make sure you comment enough on the topic you have chosen, in an
intellifent way. Try to aim for two or three forums and make up to ten
posts in each. DO NOT post links to your website yet. You are still
building an idea of what people post and how you can help them with
their problems.

Sign up for LinkMarket.net and use your chosen keyword as the anchor for your website.

Day Three – Content Syndication

Sign
up for Blogger, WordPress.com, Weebly and Tumblr. Take your original
article, cut out the main conclusion, and reduce it down to a 200 word
abridged version. Add some small information you have learned from the
forum posts and blogs you have read so far. Post the abridged version
on your 4 new blogs, making sure all the links back to your orinal
website are intact, but also that you link Blogger to WordPress to
Weebly and so on.

These blogs are not for SPAM. You are not going
to fill these blogs up with the same stuff you post on your website.
Think of these new blogs like Twitter to your website. Post short posts
about interesting things that might not make it to your own website.
Use them to network and share content without cluttering up your own
domain.

Content syndication is preferrable to article marketing
because a) you retain the content and b) you have a better chance of
networking and improving the SERPs of your blog on another domain than a
static page stuck deep in a website.

Once you have written the
new posts, post those links on Twitter and stumbleupon etc. I would
also consider finding other small directories to post links to your new
blogs. You should  always be as consistent as possible with your
keywords and anchor texts.

The main idea here is that you are
pushing your content out to audiences that might not read it. You are
also doing this in a way that will allow you to control the process.

Day Four – Traffic Building

This
is the bit where, hopefully, the clever writing and interesting
perspective comes in. This is where you should return to your forums
and start asking questions that will get people to answer you in an
interesting way. We might ask “What do you the forum readers think
about the state of SEO in Sydney”, or “If you were an SEO in Sydney
what might you do?” As people start to answer use a link back to your
original articles as proof of what you are arguing for. Use the
knowledge you have gained to post your link as back up.

Now would
be the time to use a link back to your article and your home page in
the signatures on the forums. Some of them require you to wait a
certain amount of time, which is fine, you just need to make sure you
are answering in a clever and inciteful way.

You should also now
start to contact the writers of bloggers in your feild and see if you
can get them to mention your posts or blog posts in their next post. It
helps if you have linked to them or used their material in your
original post. Make sure you use this as a chance to start building a
good relationship with other bloggers. It will help if you are  a leader
in your field, or if you have carried out some original research for
your article.

Day Five – The trendy follow up

This
is the most crucial part of increasing your position in Google. You
need to post a follow up article on your website and your new blogs.
You can follow a similar process as before, but your topic needs to be
different.

First use Google Insights and Tweet Meme
to find out ANYTHING that has been trending in the last few days. It
has to be AT MOST in the last 3 days preferrably in the last 24 hours.
Then write a your new article with “Keywords + Trendy topic”. It could
be anything. In our case we might try “Justin Beiber and SEO”. In the
past we have written about how marketing applies to the Australian
election. Make sure your post is provocative, and out there. This post
HAS to be something that will cause a reaction in people, even if it is
one with the up-chuck reflex.

Make sure you use the trendy words
as the title keywords and the first words in the body. Try to write as
much as you can about how your topic applies to the trend, how it
influences the trend, what works and what doesnt etc. ONLY link back to
your original article and your front page. You can pepper your new
article with links to other page about the trendy theme, but nothing
else, and try to keep it to pages that have a good page rank.

Again,
post the page out to StumbleUpon etc, and Twitter. Make sure you use
Twitter three or four times, aiming to get people to read your posts
related to the trending topic.

Day Six – Trendy Syndication

Follow
through the same process as before posting a cut down version to your
new blogs. However when you post this one, focus on the trendy theme.
Make sure you have at least 3/4s on the trend, and the other quarter on
your topic. Again make sure the only links back are either for the
trend, or back to your website.

Post this one out to Stumble Upon etc.

Post
something about this in your forums, but this time link to your blogs,
not your main page. Say something like “I found this crazy post on
Justin Beiber and SEO” etc. The main goal of this post is to improve the
SERPs of your original page and your front page of your website.

Day Seven – Analysis

Like
all good marketing people, the seventh day is for analysis. Look at
your analytics and see if there was any impact. See if there were any
keyword trends that was attracting people to your website. Use yahoo
search and open site explorer to find out which other pages ended up
linking to your topic page.

You should also use this time to
look for other topics in your field that you can write about. The more
you follow this process, the better your position will be overall.Write
down a list of posts you can use in the future. Write a lot of back up
posts just for your blogs that are quick and easy posts to keep the
content fresh. Read other peoples blogs and comment just for fun, not
just for SEO purposes.

We rotate content across about 10
different blogs and our website, with a focus on creating interesting
content. We also know that it is a long term prospect. However the main
idea is that we can build some SEO properties that gather external
links in their own right.

When you are in a competitive SEO
marketHealth Fitness Articles, after a while more PR 0 links just won’t cut it. You have to
build ways to get PR3+ links that come back to your website. Quality
content is the best way to do that.

Article Tags:
Have Written, Front Page, Make Sure, Link Back

Also tagged , , – No Comments

SEO Sydney – One Week Pagerank Boost

September 27, 2010

SEO Sydney – One Week Pagerank Boost

SE Optimization Articles | September 20, 2010

The difference between page two and page one on Google can be tens
of thousands of dollars in profit. It does not take much to make the
leap, but it will take one week, (seven days), of intense effort.
Firstly increasing your SEO position is a long term thing, that can’t
be done over night. However, you can do a lot in one week of intense
effort. This is a quick guide on how to improve your rank in Google in
one week.

It won’t increase your PageRank over night, but it might give
you a short term bump in position. Here is how you do it;

Day One – Original Content

The
first day is the most intense because everything you do here sets you
up for the rest of the week. The first thing you have to do is find
your two word and three word keyword
phrase. This might be “keyword + location” and “adjective + keyword +
location”. In this example’s instance, we are going to use “SEO Sydney” and “Cheap SEO Sydney”. You should use Google Keyword tool
to find related keywords. You then export the list to excel, and divide
the number of local keyword searches by the competition. This will
give you an idea of the words that you can target. You should aim for Primary and Secondary keyword targets. So in this instance we will aim for “SEO Sydney” and derivatives as well as “Using Google Keyword Tool” and “Free SEO Tips”.

Next
you have to write at least 500 words on the topic for your keywords.
They must be original, and they must offer something of value to the
reader. You get bonus points for being provocative, clever, funny,
outlandish etc. In this example here are some topics we could go with

Why SEO Sydney is the bestHow SEO Sydney is better than SEO MelbourneHow to make the most out of SEO in SydneyWhere to find unique SEO opportunities in SydneyThe ten commandments of SEO in SydneyHow Google sucks at SEO in Sydney

And
so on. In your 500 word article do as much original research as you
can. Find out what other people have written on the topic and link to
them. Try to write in a magazine style, with bold words
on the important facts. Try to draw some kind of a conclusion about
the state of your topic. Try to include your keywords as consistently
as possible. You MUST use the keywords in the article title, in the
first sentance, and in the meta description.

Post the article on
your website. For at least one of your keywords, but at most three,
link back to the front page of your website.

Post the article on stumbleupon, digg, mixx, delicious, facebook and twitter.

If
you are feeling energetic, write a second piece, of about 200 words,
and post that to your website too. Make it on the same topic. Make sure
that every link in your second piece links to your first.

Place
two links in the footer of your website, or at least at the bottom of
every page. One to your article and a second from to the root domain.
Both links will use the same keywords as the anchor. This increases the
relevancy of your keywords to your website.

Day Two – Primary Links

Today you are going to get as many primary links as you can back to your original article AND your website. First, use the directory finder, ulimate link finder and directory critic, and submit your front page of your website to as many directories as you can stomach. Next use do follow blog search engines and do follow diver to find blogs that have written recently about your topic. You can also use the ASK blog search.
When you write a comment, use some of the orignal information you
found to beef your comment up. Also mention the fact that you have
written about this topic on your website. Make sure your blog comments
are interesting and add something to the debate. Google has said it
will come down on people that blog spam.

Searching for “Your
Keyword + Forum” to find where other people have talked about your
topic online before. Take the time to read those forum rules, and read a
few posts. Then make an account and start offering your opinion on the
events in those forums. Don’t worry about signatures just yet, just
make sure you comment enough on the topic you have chosen, in an
intellifent way. Try to aim for two or three forums and make up to ten
posts in each. DO NOT post links to your website yet. You are still
building an idea of what people post and how you can help them with
their problems.

Sign up for LinkMarket.net and use your chosen keyword as the anchor for your website.

Day Three – Content Syndication

Sign
up for Blogger, WordPress.com, Weebly and Tumblr. Take your original
article, cut out the main conclusion, and reduce it down to a 200 word
abridged version. Add some small information you have learned from the
forum posts and blogs you have read so far. Post the abridged version
on your 4 new blogs, making sure all the links back to your orinal
website are intact, but also that you link Blogger to WordPress to
Weebly and so on.

These blogs are not for SPAM. You are not going
to fill these blogs up with the same stuff you post on your website.
Think of these new blogs like Twitter to your website. Post short posts
about interesting things that might not make it to your own website.
Use them to network and share content without cluttering up your own
domain.

Content syndication is preferrable to article marketing
because a) you retain the content and b) you have a better chance of
networking and improving the SERPs of your blog on another domain than a
static page stuck deep in a website.

Once you have written the
new posts, post those links on Twitter and stumbleupon etc. I would
also consider finding other small directories to post links to your new
blogs. You should  always be as consistent as possible with your
keywords and anchor texts.

The main idea here is that you are
pushing your content out to audiences that might not read it. You are
also doing this in a way that will allow you to control the process.

Day Four – Traffic Building

This
is the bit where, hopefully, the clever writing and interesting
perspective comes in. This is where you should return to your forums
and start asking questions that will get people to answer you in an
interesting way. We might ask “What do you the forum readers think
about the state of SEO in Sydney”, or “If you were an SEO in Sydney
what might you do?” As people start to answer use a link back to your
original articles as proof of what you are arguing for. Use the
knowledge you have gained to post your link as back up.

Now would
be the time to use a link back to your article and your home page in
the signatures on the forums. Some of them require you to wait a
certain amount of time, which is fine, you just need to make sure you
are answering in a clever and inciteful way.

You should also now
start to contact the writers of bloggers in your feild and see if you
can get them to mention your posts or blog posts in their next post. It
helps if you have linked to them or used their material in your
original post. Make sure you use this as a chance to start building a
good relationship with other bloggers. It will help if you are  a leader
in your field, or if you have carried out some original research for
your article.

Day Five – The trendy follow up

This
is the most crucial part of increasing your position in Google. You
need to post a follow up article on your website and your new blogs.
You can follow a similar process as before, but your topic needs to be
different.

First use Google Insights and Tweet Meme
to find out ANYTHING that has been trending in the last few days. It
has to be AT MOST in the last 3 days preferrably in the last 24 hours.
Then write a your new article with “Keywords + Trendy topic”. It could
be anything. In our case we might try “Justin Beiber and SEO”. In the
past we have written about how marketing applies to the Australian
election. Make sure your post is provocative, and out there. This post
HAS to be something that will cause a reaction in people, even if it is
one with the up-chuck reflex.

Make sure you use the trendy words
as the title keywords and the first words in the body. Try to write as
much as you can about how your topic applies to the trend, how it
influences the trend, what works and what doesnt etc. ONLY link back to
your original article and your front page. You can pepper your new
article with links to other page about the trendy theme, but nothing
else, and try to keep it to pages that have a good page rank.

Again,
post the page out to StumbleUpon etc, and Twitter. Make sure you use
Twitter three or four times, aiming to get people to read your posts
related to the trending topic.

Day Six – Trendy Syndication

Follow
through the same process as before posting a cut down version to your
new blogs. However when you post this one, focus on the trendy theme.
Make sure you have at least 3/4s on the trend, and the other quarter on
your topic. Again make sure the only links back are either for the
trend, or back to your website.

Post this one out to Stumble Upon etc.

Post
something about this in your forums, but this time link to your blogs,
not your main page. Say something like “I found this crazy post on
Justin Beiber and SEO” etc. The main goal of this post is to improve the
SERPs of your original page and your front page of your website.

Day Seven – Analysis

Like
all good marketing people, the seventh day is for analysis. Look at
your analytics and see if there was any impact. See if there were any
keyword trends that was attracting people to your website. Use yahoo
search and open site explorer to find out which other pages ended up
linking to your topic page.

You should also use this time to
look for other topics in your field that you can write about. The more
you follow this process, the better your position will be overall.Write
down a list of posts you can use in the future. Write a lot of back up
posts just for your blogs that are quick and easy posts to keep the
content fresh. Read other peoples blogs and comment just for fun, not
just for SEO purposes.

We rotate content across about 10
different blogs and our website, with a focus on creating interesting
content. We also know that it is a long term prospect. However the main
idea is that we can build some SEO properties that gather external
links in their own right.

When you are in a competitive SEO
marketComputer Technology Articles, after a while more PR 0 links just won’t cut it. You have to
build ways to get PR3+ links that come back to your website. Quality
content is the best way to do that.

Article Tags:
Have Written, Front Page, Make Sure, Link Back

Also tagged , , – No Comments

Dramatically Boost Your Link Strategy By Knowing How Google Weighs Links!

September 1, 2010

Once you know how Google measures or evaluates your links then you will be in a better position to conduct a more effective link campaign. Before I explain the current pattern of link evaluation let’s take a stroll down memory lane to see how far things have come.

In The Beginning A link Was The Equivalent Of A Thumbs Up Vote!

The original premise of the internet was to have a bunch of related resources (websites) linking to one another in a natural pattern of progression. Thus someone on a website focusing on gorillas for example would then naturally migrate from that site to one that listed gorilla safaris. Thus quite soon links became (and still are) the standard with which to measure a website’s relevance.

The thinking behind this was that the more popular a website was the greater the likelihood that people would link to it; and since people would only tend to link to sites that offered useful information then it naturally followed a large number of links signified quality…at least that was the idea.

The Birth of Link Spam!

Soon enough wily webmasters realized that they could manipulate the linking concept to their own advantage and make a handsome profit while they were at it. Instead of waiting for people to link to their new sites (a process that could take forever) why not form link directories whereby one, for a certain fee, could amass a large number of links in next to no time at all!

Booming Link market

Getting a new website indexed by Google used to be a task of Herculean proportions. Quite often new websites would languish in obscurity for ages, but those in the know realized that the process could be accelerated. By linking a new website to an established website or webpage with a high page rank (typically page rank (PR) 7 and above) that new website could be indexed by Google within days or a matter of hours depending on the PR value of the webpage on which the link was located. However getting a link from a high PR webpage did not come cheap and it was not uncommon for webmasters to fork over $800 for a one month link on a PR8 webpage!

Debut of The Link Farm

The link market trade flourished for a while, making a mockery of Google’s system of assessing the importance of any given website or webpage. However, a lot of webmasters in a hurry to see their websites scramble up the search engine indexes could not afford the hefty price commanded by a link from a high PR webpage and thus link farms came into being.

Link farms were the poor man’s solution to the hefty priced, high value links typical of high PR webpages. The premise of the link farm was as follows: instead of paying an outrageous sum of money for one link from a high page rank website why not pay a small fee for thousands of low PR links? In essence the link farms abided along the principle of the sum amounting to greater than its individual parts!

The Obsession With The PR Band!

Google thoughtful as ever, made it possible for anyone to determine the relative importance of a website at a glance. This they did by the introduction of the PR band, a small line atop one’s browser fittingly entitled with the word “PageRank.” The pagerank band scaled from a low of zero (PR0) to a high of ten (PR10). The greater the value that Google attributed to a given webpage the higher its designated page rank. In little to no time at that little green slash (PR band) became the highly effective unofficial publicist for the flourishing link market trade.

Webmasters obsessed over the PR band even though in truth the page rank value of a webpage plays little to no part in determining the position any webpage will attain on the SERPs (search engine index results pages). However savvy marketers used the PR obsession of the day to great advantage…using it as a tool to establish credibility and ultimately sell their wares to the less savvy.

However somewhat on par with the abuse of the linking system, the page rank concept soon became equally defunct. In no time at all the Google index was awash with spam sites topping its front page! Something had to give; and it did!

Fast Forward To Today…New Link Evaluation Parameters!

Oh how times have changed!

The search engine algorithms have gotten so much smarter that even blackhat SEO (shady search engine optimization techniques) these days is more trouble than its worth. With the continued abuse and manipulation of the system Google furiously tackled the issue of how to maintain website relevance and quality in its index in an increasingly spammy world.

Since its embracement by the public, the internet has seen its fair share of SEO manipulation from blackhat techniques such as multiple-blog-creation software following the debut of blogs (principle behind this system was that one could create thousands of instant one-way backlinks through the instant generation of thousands of blogs) to whitehat techniques such as the widespread dissemination of articles through article distribution software or services.

Some of these techniques still have value today while others have been effectively nullified such as the mass generation of backlinks through the creation of instant blogs.

How Google Currently Evaluates Links.

It used to be that if the PR band of your website/webpage was gray then this signified that said webpage had been banned. That is no longer the case. All new websites/webpages start off with a grayed out PR band. This band will remain that color depending on a number of factors before it turns white (indicating that the probationary period is over) and eventually transforms to green with establishment of page rank above zero.

Link Aging Filter / Link Probation Period

To counter the widespread habit of acquiring links for a short-term period, say a month, so as to get a website indexed or attain page rank quickly, Google now subjects every link to a probationary period in which time the link is identified by Google but not accorded any value. Although such a link is recognized by Google, typically it will not be registered as a link associated with the website to which the link points for a subjective period; for that to happen the link needs to mature, and the rate at which a link matures is dependent on a number of factors.

Factors That Hasten Link Maturity Or Reduce Link Probationary Period

1. Keywords: The keyword incorporated in any given link is going to determine how long that link will be under probation. The more competitive the keyword the longer will be the link’s probationary period. In reality this link probationary system has superseded the Google Sandbox, which was/is Google’s technique of ensuring that super-optimized new sites do not zoom uncontrollably up the SERPs, quickly overshadowing long established websites. With respect to the Google Sandbox concept, if a new website was/is targeting a very competitive market already saturated with millions of sites, then that new website would spend a longer period cooling its heels in the Google Sandbox.

2. Volume of Traffic Across A Link: The more trafficked a link is, the quicker it will attain full SEO-value recognition by Google. This is a relatively new system in play and basically what it means is that a heavily trafficked low PR link will bestow far more SEO influence to the webpage it points to than a little trafficked high page rank link. In essence Google has pretty much nullified the system whereby webmasters could purchase links from high PR webpages in hopes of improving the SEO status of their own site. The application of this system explains why some newer webpages attain PR before older more established webpages on the very same website.

3. Links From Topically Related Sites: A links that comes from a website or webpage that has a comprehensively topical relationship to the destination webpage will have greater value than a link that does not. For example, say your website is about internet marketing, getting a link from another website that focuses on online marketing software would definitely fall under the category of topically related sites.

4. Utilizing Different Keywords In Links: Having the same keyword incorporated within all the links pointing to your site will tend to set off red flag alerts, which means that those links are not going to attain full SEO-value recognition by Google for a longer duration. Another link strategy you should employ is to have your links pointing to some of your inner pages as opposed to all your links pointing to your home page. Having links spread across multiple webpages registers as a more natural link strategy to the Google algorithm and the premise of this algorithm tweak was to nullify the system where webmasters would purchase links from link directories.

Remember anything that appears suspicious to the Googlebot is ultimately going to decrease the effectiveness of your SEO campaign. There’re many more factors that play a role in determining how high and how fast your website will make it up the SERPs (Google of course doesn’t spill all the beans) but if you conduct your link campaign with these few tips in mind you won’t go far wrong.

Online Small Business

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Dramatically Boost Your Link Strategy By Knowing How Google Weighs Links!

August 17, 2010

Once you know how Google measures or evaluates your links then you will be in a better position to conduct a more effective link campaign. Before I explain the current pattern of link evaluation let’s take a stroll down memory lane to see how far things have come.

In The Beginning A link Was The Equivalent Of A Thumbs Up Vote!

The original premise of the internet was to have a bunch of related resources (websites) linking to one another in a natural pattern of progression. Thus someone on a website focusing on gorillas for example would then naturally migrate from that site to one that listed gorilla safaris. Thus quite soon links became (and still are) the standard with which to measure a website’s relevance.

The thinking behind this was that the more popular a website was the greater the likelihood that people would link to it; and since people would only tend to link to sites that offered useful information then it naturally followed a large number of links signified quality…at least that was the idea.

The Birth of Link Spam!

Soon enough wily webmasters realized that they could manipulate the linking concept to their own advantage and make a handsome profit while they were at it. Instead of waiting for people to link to their new sites (a process that could take forever) why not form link directories whereby one, for a certain fee, could amass a large number of links in next to no time at all!

Booming Link market

Getting a new website indexed by Google used to be a task of Herculean proportions. Quite often new websites would languish in obscurity for ages, but those in the know realized that the process could be accelerated. By linking a new website to an established website or webpage with a high page rank (typically page rank (PR) 7 and above) that new website could be indexed by Google within days or a matter of hours depending on the PR value of the webpage on which the link was located. However getting a link from a high PR webpage did not come cheap and it was not uncommon for webmasters to fork over $800 for a one month link on a PR8 webpage!

Debut of The Link Farm

The link market trade flourished for a while, making a mockery of Google’s system of assessing the importance of any given website or webpage. However, a lot of webmasters in a hurry to see their websites scramble up the search engine indexes could not afford the hefty price commanded by a link from a high PR webpage and thus link farms came into being.

Link farms were the poor man’s solution to the hefty priced, high value links typical of high PR webpages. The premise of the link farm was as follows: instead of paying an outrageous sum of money for one link from a high page rank website why not pay a small fee for thousands of low PR links? In essence the link farms abided along the principle of the sum amounting to greater than its individual parts!

The Obsession With The PR Band!

Google thoughtful as ever, made it possible for anyone to determine the relative importance of a website at a glance. This they did by the introduction of the PR band, a small line atop one’s browser fittingly entitled with the word “PageRank.” The pagerank band scaled from a low of zero (PR0) to a high of ten (PR10). The greater the value that Google attributed to a given webpage the higher its designated page rank. In little to no time at that little green slash (PR band) became the highly effective unofficial publicist for the flourishing link market trade.

Webmasters obsessed over the PR band even though in truth the page rank value of a webpage plays little to no part in determining the position any webpage will attain on the SERPs (search engine index results pages). However savvy marketers used the PR obsession of the day to great advantage…using it as a tool to establish credibility and ultimately sell their wares to the less savvy.

However somewhat on par with the abuse of the linking system, the page rank concept soon became equally defunct. In no time at all the Google index was awash with spam sites topping its front page! Something had to give; and it did!

Fast Forward To Today…New Link Evaluation Parameters!

Oh how times have changed!

The search engine algorithms have gotten so much smarter that even blackhat SEO (shady search engine optimization techniques) these days is more trouble than its worth. With the continued abuse and manipulation of the system Google furiously tackled the issue of how to maintain website relevance and quality in its index in an increasingly spammy world.

Since its embracement by the public, the internet has seen its fair share of SEO manipulation from blackhat techniques such as multiple-blog-creation software following the debut of blogs (principle behind this system was that one could create thousands of instant one-way backlinks through the instant generation of thousands of blogs) to whitehat techniques such as the widespread dissemination of articles through article distribution software or services.

Some of these techniques still have value today while others have been effectively nullified such as the mass generation of backlinks through the creation of instant blogs.

How Google Currently Evaluates Links.

It used to be that if the PR band of your website/webpage was gray then this signified that said webpage had been banned. That is no longer the case. All new websites/webpages start off with a grayed out PR band. This band will remain that color depending on a number of factors before it turns white (indicating that the probationary period is over) and eventually transforms to green with establishment of page rank above zero.

Link Aging Filter / Link Probation Period

To counter the widespread habit of acquiring links for a short-term period, say a month, so as to get a website indexed or attain page rank quickly, Google now subjects every link to a probationary period in which time the link is identified by Google but not accorded any value. Although such a link is recognized by Google, typically it will not be registered as a link associated with the website to which the link points for a subjective period; for that to happen the link needs to mature, and the rate at which a link matures is dependent on a number of factors.

Factors That Hasten Link Maturity Or Reduce Link Probationary Period

1. Keywords: The keyword incorporated in any given link is going to determine how long that link will be under probation. The more competitive the keyword the longer will be the link’s probationary period. In reality this link probationary system has superseded the Google Sandbox, which was/is Google’s technique of ensuring that super-optimized new sites do not zoom uncontrollably up the SERPs, quickly overshadowing long established websites. With respect to the Google Sandbox concept, if a new website was/is targeting a very competitive market already saturated with millions of sites, then that new website would spend a longer period cooling its heels in the Google Sandbox.

2. Volume of Traffic Across A Link: The more trafficked a link is, the quicker it will attain full SEO-value recognition by Google. This is a relatively new system in play and basically what it means is that a heavily trafficked low PR link will bestow far more SEO influence to the webpage it points to than a little trafficked high page rank link. In essence Google has pretty much nullified the system whereby webmasters could purchase links from high PR webpages in hopes of improving the SEO status of their own site. The application of this system explains why some newer webpages attain PR before older more established webpages on the very same website.

3. Links From Topically Related Sites: A links that comes from a website or webpage that has a comprehensively topical relationship to the destination webpage will have greater value than a link that does not. For example, say your website is about internet marketing, getting a link from another website that focuses on online marketing software would definitely fall under the category of topically related sites.

4. Utilizing Different Keywords In Links: Having the same keyword incorporated within all the links pointing to your site will tend to set off red flag alerts, which means that those links are not going to attain full SEO-value recognition by Google for a longer duration. Another link strategy you should employ is to have your links pointing to some of your inner pages as opposed to all your links pointing to your home page. Having links spread across multiple webpages registers as a more natural link strategy to the Google algorithm and the premise of this algorithm tweak was to nullify the system where webmasters would purchase links from link directories.

Remember anything that appears suspicious to the Googlebot is ultimately going to decrease the effectiveness of your SEO campaign. There’re many more factors that play a role in determining how high and how fast your website will make it up the SERPs (Google of course doesn’t spill all the beans) but if you conduct your link campaign with these few tips in mind you won’t go far wrong.

Online Small Business

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How to Use Simple Tag and Ping Marketing Techniques (To Boost Your Site’s Ranking, Traffic and Sales)

August 12, 2010

If you’re just heard the phrase ‘Tag and Ping’ and scratching your head in puzzlement – this article may be worth your time. Not that Tag and Ping is some magic marketing formula that will deliver untold riches. It won’t.

It is just one more marketing tool professional online marketers are using to give their site or sites a competitive edge over their competition. It will help put your site on the Internet map and if done right, Tag and Ping will deliver plenty of very targeted traffic to your sales pages. It will boost your rankings and increase your sales.

Tag and Ping is one of those simple, yet relatively unknown marketing techniques savvy Internet Marketers have been using and trying to keep quiet for years. To truly understand how Tag and Ping works, you will have to know some basic background information on keywords, blogging, tags, and how all these can work in sync to deliver traffic, links and sales to your site.

What are Blogs?
Most web users will know a blog is an online journal where bloggers post their daily or hourly entries (their opinions, views, info, links) on any subject that interests them. The most popular blogging systems are Blogger.com (owned by Google) Bloglines (owned by Ask Jeeves), LiveJournal, and many professional marketers use the free WordPress software which they can host on their own websites.

Each blog has its own RSS feed – RSS stands for Really Simple Syndication although its original acronym stood for Rich Site Summary. These RSS feeds broadcasts the information in the blog posts to all concerned parties – those who have subscribed and use an RSS reader or aggregator. Or more commonly, subscribers use the FireFox browser, Google Desktop, or MyYahoo to access their favorite RSS feeds. The next version of Windows will have RSS embedded into its operating system.

What are Tags?
Tags are really another name for keywords. Most surfers will know keywords are the exact words Internet users type into search engines to find what they’re looking on the world wide web. Tags work in the same way and are a form of social bookmarking, a way of classifying and accessing all that content in all those countless blogs.

Many major blogging directories such as Technorati use tags to serve up the information to its patrons. One simple technique to create a tag in Technocrati:

Laptops (remove asterisks in actual code)
Or if your blogging software supports categories; this will be recognized by Technorati as a tag.

What the heck is a Ping?
A ping is a simple way to notify the different search engines to let them know that your blog has been updated. You call up or ping your blog post.

You bookmark or place an entry in any one of the countless blogging sites such as Technorati, Furl, del.icio.us, Blinklist, Flickr — you go to these sites and click your blog or tag to inform them you have updated your blog. Many blogging systems will automatically ping your blog updates.

Or you can do this manually, for example Technorati’s ping form is here: http://www.technorati.com/ping

Simple Way to Ping
If this is still confusing to you, one simple way to ping your tags/blogs is to use a site like: http://pingomatic.com/ and it will automatically ping your blog in many of the most popular blogging services.

Enter The Online Professional Marketers and It All Hits the Fan
Of course, online marketers have long discovered that the whole blogging system – blogs, rss, tags, pinging – is an excellent marketing vehicle. One great marketing system delivering targeted traffic to their products and services.

It really is a corruption or commercialization of blogging and this surely wasn’t the idea the original designers of blogs had in mind. But the whole blogging system is so lucrative, many professional marketers (the author is pleading the fifth!) are using blogging systems like WordPress to create mainly marketing sites that may have little resemblance to a real blog. It just uses the backbone structure of blogs, RSS, Tags to give their sites a slight competitive edge in a very competitive world.

As we saw with the ‘comment spam’ there is a great likelihood that Tag and Ping will be misused and further antagonize the blogging purists. So if you are going to use Tag and Ping make sure you’re creating valuable, usable content – then most sites will want to link to your site anyway. Content is still king no matter what tricks the professional marketers want to use. Always will be!

Using a Simple Tag and Ping Marketing Technique With Technorati
To explain further the whole idea of Tag and Ping. Lets just walk through a marketing system you can quickly create using Technorati – one of the most popular blogging services.

First, sign your blog up with Technorati. This is quite a simple procedure. Just upload a photo, doesn’t have to be of you – your site’s logo will do. Register your profile with your 20 or so tags relating to your blog. Make sure these are keywords you’re marketing with your blog. Then you have to place the Technorati code on your blog for a link back.

Next, you must understand that Technorati creates a landing page for each tag in their system. This page is made up of four parts:

• Flickr Photos
• Recent blog posts tagged with that keyword or phrase
• Who’s Blogging About sidebar which links to any profiles of blogs that those same keywords or phrase in their profile
• Links from Furl for the same tag

So to take full advantage and to use this marketing technique you have to sign up with both Flickr and Furl. Your aim is to get your links in all four spots on this Technorati landing page for your tag or keyword.

When signing up for Flickr, many marketers use their site’s name for their Flickr username – just use a dash instead of a dot in your site’s url. You can use a photo of the product they’re promoting to get a link from Flickr in the top spot on the Technorati landing page. Pick your tags and description for the product.

Set up a Furl account and download the Toolbar – bookmark a few sites to get the hang of how its done.

Now You’re Really To Put Everything Together To Tag and Ping
1- You can start with the Flickr photos at top of the Technorati page.

Just post a photo or cover image into your Flickr account, making sure you tag it and use a catchy headline in your description. Link it to your landing or affiliate page url.
Don’t buy another
marketing tool until your check out this site.
2 - Next, make the first of your blog posts on your particular subject or product to your blog, making sure you tag it with your keywords and then ping Technorati. Make all your posts good content, reviews, product information or free downloads. Your entry will appear on the top of the list for that tag shortly in Technorati.
3 - Furl your blog post and your landing/affiliate page with your tags to make sure your entry/post is listed the bottom section of the Technorati page for your tag.

To work this system, add another blog post every few hours, Tag and Ping, plus Furl your posts. For better results you can sign up for countless other social bookmarking sites and bookmark your pages. Here are just a few good ones: del.icio.us, blinklist, moreover, icerocket, weblogs…

Flickr, Blog, Tag, Ping, Furl
This is just one Tag and Ping method – professional marketers have countless systems and sites working many variations on this relatively new marketing technique. But the information given above should get you started on your own Tag and Ping marketing system.

Remember, blogging and RSS are the wave of the future, make sure you’re geared up to take advantage of all they have to offer. You must have at least one blog on your site. Use WordPress if you can – Blogger will do in a pinch!
Just make sure you’re using some Ping and Tag marketing techniques to harvest all those links, traffic and sales for your site. This is one marketing technique you should now be using. Just remember to Flickr, Blog, Tag, Ping, Furl – Rinse and Repeat!

About the author:
The author operates numerous sites on the web, his first was a general Internet Marketing site www.bizwaremagic.com And his latest site is Marketing Tool Guide where you can find all the latest helpful and effective marketing tools, including Free Internet Marketing manuals: Internet Marketing Tools

Copyright © 2006 Titus Hoskins.

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WordPress Themes Sales Letter Boost Your Sales

August 12, 2010

Currently WordPress sales letter is the best method to build your sales letter especially if you have your own digital products to promote or as being affiliates to a product. In order to use wordpress sales letter you need to install wordpress blog on your hosted server.

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Search engine like Google love wordpress blog. WordPress sales letter can be highly search engine optimized only by using free plugins that are available and ready to be download and plugged into your wordpress blog. One of my favorite search engine optimization plugin for a wordpress sales letter is the All In One SEO Pack by hallsofmontezuma.

WordPress sales letter is faster to design using internal editor without having to learn much with html programming. By using as suggested plugin, your wordpress sales letter will be easily crawled by search engine as fast as below 10 minutes time. I have experienced this and I have got the benefits with this.

One of my newly registered domain names using wordpress sales letter had being indexed by Google as short as only 1 day. This is why I suggest anyone promoting a product have to use wordpress sales letter to get the exposures fast without have to spend for the marketing.

One of the best part using wordpress sales letter and being indexed in first page of Google search result is having organics visitor flooding your sales page. These visitors will later convert into customer. The steps are to find product description or product reviews before purchasing a product. You can use a plugin called Wp Hide. This plugin will help your wordpress sales letter getting exposed to search engine result furthermore boost your product sales.

One of the problem constantly arises in the sales letter is too much distracting. By using wordpress sales letter which had been preformatted by professional designer had come out with a perfect sales letter design concentrating to minimize this distracting effect. The wordpress sales letter will make your sales letter much more laser targeted information transfer and will develop more bounding with your customer than later higher percentage converting into customers.

The secrets of having a good wordpress sales letter is to keep it simple as it can be. Too much of information will make your customer get bored and leave your sales page. I like using wordpress sales letter.

The best is wordpress sales letter can be used by everyone to do product promotion either you are the owner of the product or promoting a product as an affiliates.

Here is one example of the wordpress sales letter that you can use for your sales letter is the WordPress PPC Theme.

By: toptweaks

Article Directory: http://www.articledashboard.com

Boost your sales using wordpress blog software with wordpress sales letter wordpress themes. More tips www.wordpress-themessalesletter.com.

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How To Boost Your Internet Marketing Business Through Blogging

July 24, 2010

It is well known that blogging is a powerful tool to add to your business. A lot of people understand the importance of blogging but they can’t teach you how to do it. Only a few internet marketers are any good and teaching the methods that they succeed at and other times they might not understand it themselves. For the inexperienced blogger, you may find it hard to get started and fear failing at your new venture. Don’t let your fear stop you: you can become an experienced blogger in a short time if you get started. Here are some hints you can use to ensure that your blog is successful and helps you bring in higher profits.

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Create blog posts consistently. This helps get you into the right frame of mind when you start a blog. This is a crucial factor in getting more traffic to your blog. Knowing that there will be new content gives your viewers a good reason to keep returning to your site. You do not have to post everyday (though that may be tempting, especially in the beginning). Whether you want to do a long post once a month or short ones every few days, or something in between is your choice. As long as readers know when you will post you can post however often or little as you like. Just make a schedule and stick to it!

Send an e-mail to people who leave comments on your site. The easiest way to do this is to have a service or program that does it automatically after a comment is posted to your blog. The better option is to write a short personalized message and email it yourself. The key is to just include their name and a something that was unique to their comment. Something as small as a personalized message can have a powerful effect on your visitors because people just don’t do it. All it takes is a simple message to show that you really care about your readers.

Setting up an Opt-In form will give you much more leverage over your traffic. This is a different technique than sending posts you add to your blog to them: this one allows you to contact them directly and provide useful information or ideas, to survey them, give advice , and a lot more.

Not every single reader will sign up, but if you work on your blog regularly, you should be able to build up a substantial list of people who are just waiting to get an e-mail from you. This is an incredibly valuable tool for internet marketers who like to use e-mail marketing to sell their products.

There are far more methods you have at your disposal to become a better blogger. Keeping moderation to a minimum, sending personalized messages, the content on your blog; all of this and more will have an impact on your blog’s success and should be applied.

There are many ways for you to monetize your blogs but you must be willing to do the work and learn a few basic skills. Since blogging is so easy; there is no limit to how for you can go. And if you go with your passion then it won’t feel like work at all.

By Larry Baker
Web Editor, LexxHost.com

By: Larry Baker

Article Directory: http://www.articledashboard.com

It pays to SWOM!

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How to Use Simple Tag and Ping Marketing Techniques (To Boost Your Site’s Ranking, Traffic and Sales)

June 11, 2010

If you’re just heard the phrase ‘Tag and Ping’ and scratching your head in puzzlement – this article may be worth your time. Not that Tag and Ping is some magic marketing formula that will deliver untold riches. It won’t.

It is just one more marketing tool professional online marketers are using to give their site or sites a competitive edge over their competition. It will help put your site on the Internet map and if done right, Tag and Ping will deliver plenty of very targeted traffic to your sales pages. It will boost your rankings and increase your sales.

Tag and Ping is one of those simple, yet relatively unknown marketing techniques savvy Internet Marketers have been using and trying to keep quiet for years. To truly understand how Tag and Ping works, you will have to know some basic background information on keywords, blogging, tags, and how all these can work in sync to deliver traffic, links and sales to your site.

What are Blogs?
Most web users will know a blog is an online journal where bloggers post their daily or hourly entries (their opinions, views, info, links) on any subject that interests them. The most popular blogging systems are Blogger.com (owned by Google) Bloglines (owned by Ask Jeeves), LiveJournal, and many professional marketers use the free WordPress software which they can host on their own websites.

Each blog has its own RSS feed – RSS stands for Really Simple Syndication although its original acronym stood for Rich Site Summary. These RSS feeds broadcasts the information in the blog posts to all concerned parties – those who have subscribed and use an RSS reader or aggregator. Or more commonly, subscribers use the FireFox browser, Google Desktop, or MyYahoo to access their favorite RSS feeds. The next version of Windows will have RSS embedded into its operating system.

What are Tags?
Tags are really another name for keywords. Most surfers will know keywords are the exact words Internet users type into search engines to find what they’re looking on the world wide web. Tags work in the same way and are a form of social bookmarking, a way of classifying and accessing all that content in all those countless blogs.

Many major blogging directories such as Technorati use tags to serve up the information to its patrons. One simple technique to create a tag in Technocrati:

Laptops (remove asterisks in actual code)
Or if your blogging software supports categories; this will be recognized by Technorati as a tag.

What the heck is a Ping?
A ping is a simple way to notify the different search engines to let them know that your blog has been updated. You call up or ping your blog post.

You bookmark or place an entry in any one of the countless blogging sites such as Technorati, Furl, del.icio.us, Blinklist, Flickr — you go to these sites and click your blog or tag to inform them you have updated your blog. Many blogging systems will automatically ping your blog updates.

Or you can do this manually, for example Technorati’s ping form is here: http://www.technorati.com/ping

Simple Way to Ping
If this is still confusing to you, one simple way to ping your tags/blogs is to use a site like: http://pingomatic.com/ and it will automatically ping your blog in many of the most popular blogging services.

Enter The Online Professional Marketers and It All Hits the Fan
Of course, online marketers have long discovered that the whole blogging system – blogs, rss, tags, pinging – is an excellent marketing vehicle. One great marketing system delivering targeted traffic to their products and services.

It really is a corruption or commercialization of blogging and this surely wasn’t the idea the original designers of blogs had in mind. But the whole blogging system is so lucrative, many professional marketers (the author is pleading the fifth!) are using blogging systems like WordPress to create mainly marketing sites that may have little resemblance to a real blog. It just uses the backbone structure of blogs, RSS, Tags to give their sites a slight competitive edge in a very competitive world.

As we saw with the ‘comment spam’ there is a great likelihood that Tag and Ping will be misused and further antagonize the blogging purists. So if you are going to use Tag and Ping make sure you’re creating valuable, usable content – then most sites will want to link to your site anyway. Content is still king no matter what tricks the professional marketers want to use. Always will be!

Using a Simple Tag and Ping Marketing Technique With Technorati
To explain further the whole idea of Tag and Ping. Lets just walk through a marketing system you can quickly create using Technorati – one of the most popular blogging services.

First, sign your blog up with Technorati. This is quite a simple procedure. Just upload a photo, doesn’t have to be of you – your site’s logo will do. Register your profile with your 20 or so tags relating to your blog. Make sure these are keywords you’re marketing with your blog. Then you have to place the Technorati code on your blog for a link back.

Next, you must understand that Technorati creates a landing page for each tag in their system. This page is made up of four parts:

• Flickr Photos
• Recent blog posts tagged with that keyword or phrase
• Who’s Blogging About sidebar which links to any profiles of blogs that those same keywords or phrase in their profile
• Links from Furl for the same tag

So to take full advantage and to use this marketing technique you have to sign up with both Flickr and Furl. Your aim is to get your links in all four spots on this Technorati landing page for your tag or keyword.

When signing up for Flickr, many marketers use their site’s name for their Flickr username – just use a dash instead of a dot in your site’s url. You can use a photo of the product they’re promoting to get a link from Flickr in the top spot on the Technorati landing page. Pick your tags and description for the product.

Set up a Furl account and download the Toolbar – bookmark a few sites to get the hang of how its done.

Now You’re Really To Put Everything Together To Tag and Ping
1- You can start with the Flickr photos at top of the Technorati page.

Just post a photo or cover image into your Flickr account, making sure you tag it and use a catchy headline in your description. Link it to your landing or affiliate page url.
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2 - Next, make the first of your blog posts on your particular subject or product to your blog, making sure you tag it with your keywords and then ping Technorati. Make all your posts good content, reviews, product information or free downloads. Your entry will appear on the top of the list for that tag shortly in Technorati.
3 - Furl your blog post and your landing/affiliate page with your tags to make sure your entry/post is listed the bottom section of the Technorati page for your tag.

To work this system, add another blog post every few hours, Tag and Ping, plus Furl your posts. For better results you can sign up for countless other social bookmarking sites and bookmark your pages. Here are just a few good ones: del.icio.us, blinklist, moreover, icerocket, weblogs…

Flickr, Blog, Tag, Ping, Furl
This is just one Tag and Ping method – professional marketers have countless systems and sites working many variations on this relatively new marketing technique. But the information given above should get you started on your own Tag and Ping marketing system.

Remember, blogging and RSS are the wave of the future, make sure you’re geared up to take advantage of all they have to offer. You must have at least one blog on your site. Use WordPress if you can – Blogger will do in a pinch!
Just make sure you’re using some Ping and Tag marketing techniques to harvest all those links, traffic and sales for your site. This is one marketing technique you should now be using. Just remember to Flickr, Blog, Tag, Ping, Furl – Rinse and Repeat!

About the author:
The author operates numerous sites on the web, his first was a general Internet Marketing site www.bizwaremagic.com And his latest site is Marketing Tool Guide where you can find all the latest helpful and effective marketing tools, including Free Internet Marketing manuals: Internet Marketing Tools

Copyright © 2006 Titus Hoskins.

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Dramatically Boost Your Link Strategy By Knowing How Google Weighs Links!

February 24, 2010

Once you know how Google measures or evaluates your links then you will be in a better position to conduct a more effective link campaign. Before I explain the current pattern of link evaluation let’s take a stroll down memory lane to see how far things have come.

In The Beginning A link Was The Equivalent Of A Thumbs Up Vote!

The original premise of the internet was to have a bunch of related resources (websites) linking to one another in a natural pattern of progression. Thus someone on a website focusing on gorillas for example would then naturally migrate from that site to one that listed gorilla safaris. Thus quite soon links became (and still are) the standard with which to measure a website’s relevance.

The thinking behind this was that the more popular a website was the greater the likelihood that people would link to it; and since people would only tend to link to sites that offered useful information then it naturally followed a large number of links signified quality…at least that was the idea.

The Birth of Link Spam!

Soon enough wily webmasters realized that they could manipulate the linking concept to their own advantage and make a handsome profit while they were at it. Instead of waiting for people to link to their new sites (a process that could take forever) why not form link directories whereby one, for a certain fee, could amass a large number of links in next to no time at all!

Booming Link market

Getting a new website indexed by Google used to be a task of Herculean proportions. Quite often new websites would languish in obscurity for ages, but those in the know realized that the process could be accelerated. By linking a new website to an established website or webpage with a high page rank (typically page rank (PR) 7 and above) that new website could be indexed by Google within days or a matter of hours depending on the PR value of the webpage on which the link was located. However getting a link from a high PR webpage did not come cheap and it was not uncommon for webmasters to fork over $800 for a one month link on a PR8 webpage!

Debut of The Link Farm

The link market trade flourished for a while, making a mockery of Google’s system of assessing the importance of any given website or webpage. However, a lot of webmasters in a hurry to see their websites scramble up the search engine indexes could not afford the hefty price commanded by a link from a high PR webpage and thus link farms came into being.

Link farms were the poor man’s solution to the hefty priced, high value links typical of high PR webpages. The premise of the link farm was as follows: instead of paying an outrageous sum of money for one link from a high page rank website why not pay a small fee for thousands of low PR links? In essence the link farms abided along the principle of the sum amounting to greater than its individual parts!

The Obsession With The PR Band!

Google thoughtful as ever, made it possible for anyone to determine the relative importance of a website at a glance. This they did by the introduction of the PR band, a small line atop one’s browser fittingly entitled with the word “PageRank.” The pagerank band scaled from a low of zero (PR0) to a high of ten (PR10). The greater the value that Google attributed to a given webpage the higher its designated page rank. In little to no time at that little green slash (PR band) became the highly effective unofficial publicist for the flourishing link market trade.

Webmasters obsessed over the PR band even though in truth the page rank value of a webpage plays little to no part in determining the position any webpage will attain on the SERPs (search engine index results pages). However savvy marketers used the PR obsession of the day to great advantage…using it as a tool to establish credibility and ultimately sell their wares to the less savvy.

However somewhat on par with the abuse of the linking system, the page rank concept soon became equally defunct. In no time at all the Google index was awash with spam sites topping its front page! Something had to give; and it did!

Fast Forward To Today…New Link Evaluation Parameters!

Oh how times have changed!

The search engine algorithms have gotten so much smarter that even blackhat SEO (shady search engine optimization techniques) these days is more trouble than its worth. With the continued abuse and manipulation of the system Google furiously tackled the issue of how to maintain website relevance and quality in its index in an increasingly spammy world.

Since its embracement by the public, the internet has seen its fair share of SEO manipulation from blackhat techniques such as multiple-blog-creation software following the debut of blogs (principle behind this system was that one could create thousands of instant one-way backlinks through the instant generation of thousands of blogs) to whitehat techniques such as the widespread dissemination of articles through article distribution software or services.

Some of these techniques still have value today while others have been effectively nullified such as the mass generation of backlinks through the creation of instant blogs.

How Google Currently Evaluates Links.

It used to be that if the PR band of your website/webpage was gray then this signified that said webpage had been banned. That is no longer the case. All new websites/webpages start off with a grayed out PR band. This band will remain that color depending on a number of factors before it turns white (indicating that the probationary period is over) and eventually transforms to green with establishment of page rank above zero.

Link Aging Filter / Link Probation Period

To counter the widespread habit of acquiring links for a short-term period, say a month, so as to get a website indexed or attain page rank quickly, Google now subjects every link to a probationary period in which time the link is identified by Google but not accorded any value. Although such a link is recognized by Google, typically it will not be registered as a link associated with the website to which the link points for a subjective period; for that to happen the link needs to mature, and the rate at which a link matures is dependent on a number of factors.

Factors That Hasten Link Maturity Or Reduce Link Probationary Period

1. Keywords: The keyword incorporated in any given link is going to determine how long that link will be under probation. The more competitive the keyword the longer will be the link’s probationary period. In reality this link probationary system has superseded the Google Sandbox, which was/is Google’s technique of ensuring that super-optimized new sites do not zoom uncontrollably up the SERPs, quickly overshadowing long established websites. With respect to the Google Sandbox concept, if a new website was/is targeting a very competitive market already saturated with millions of sites, then that new website would spend a longer period cooling its heels in the Google Sandbox.

2. Volume of Traffic Across A Link: The more trafficked a link is, the quicker it will attain full SEO-value recognition by Google. This is a relatively new system in play and basically what it means is that a heavily trafficked low PR link will bestow far more SEO influence to the webpage it points to than a little trafficked high page rank link. In essence Google has pretty much nullified the system whereby webmasters could purchase links from high PR webpages in hopes of improving the SEO status of their own site. The application of this system explains why some newer webpages attain PR before older more established webpages on the very same website.

3. Links From Topically Related Sites: A links that comes from a website or webpage that has a comprehensively topical relationship to the destination webpage will have greater value than a link that does not. For example, say your website is about internet marketing, getting a link from another website that focuses on online marketing software would definitely fall under the category of topically related sites.

4. Utilizing Different Keywords In Links: Having the same keyword incorporated within all the links pointing to your site will tend to set off red flag alerts, which means that those links are not going to attain full SEO-value recognition by Google for a longer duration. Another link strategy you should employ is to have your links pointing to some of your inner pages as opposed to all your links pointing to your home page. Having links spread across multiple webpages registers as a more natural link strategy to the Google algorithm and the premise of this algorithm tweak was to nullify the system where webmasters would purchase links from link directories.

Remember anything that appears suspicious to the Googlebot is ultimately going to decrease the effectiveness of your SEO campaign. There’re many more factors that play a role in determining how high and how fast your website will make it up the SERPs (Google of course doesn’t spill all the beans) but if you conduct your link campaign with these few tips in mind you won’t go far wrong.

Online Small Business

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