Search Engine Optimization (SEO) – What it means for you.
SEO consulting means a thorough and expert analysis of your website. Detailing all aspects of your website that affect both your page rank and your user’s experience.
Our wide range of SEO reports and consultations cover every aspect of internet marketing and include one or more of the following:
Structure:
The technical structure of your website including: URLs, internal links, site maps and 404/error pages can be one of the biggest barriers a site faces to better rankings. Ensuring that your site is structurally sound will greatly improve your chances to page ranking for competitive search terms.
Design:
A perfectly optimized site can often fail when it comes to usability and design. A trained eye helps balance both these elements along with your branding and business goals. We offer expert recommendations for improved usability and simple aesthetic changes that can be discussed with, and implemented, by your creative team. If you are looking for someone to do a complex Re-Design, or set up an e-commerce website, our design partners are among the best in the business.
For an in depth study of usability, get an individualized Usability Analysis. This includes full web site heuristics and a cognitive walk through usability audit with application functional testing. A review of basic accessibility standards, user interface, persuasive architecture and conversions emphasis. Finally an executive summary, suggestions for improvements, warnings of defects or abandonment issues, resources, tips, information architecture, navigation, browser testing and more is included. Reports are approximately 40 pages, with screenshots. Recommended for e-commerce sites, travel (reservations), real estate and proprietary Internet applications.
Links:
Links are vital for natural search marketing success. How you set up the links within your site and how you are linked to from other sites often determines your overall success. We do an audit of both your internal and external back links to find broken links, bad neighborhoods, optimization opportunities, and much more. If you have been banned, penalized or even suspect that you have problematic backlinks, consider a full on Back Link Audit and re-inclusion request to help get your issues resolved and your site re-indexed.
Content and Keywords or Keyword Phrases:
By optimizing your site for the most relevant, high-demand keywords and properly formatting your content, you will improve the search engine’s ability to rank you competitively in their index. We do the keyword research and provide in-depth content recommendations for every section of the site. Whether it’s a Title tag, heading, or call-to-action, we have you covered. If you love the suggestions but need help putting them into effect, let our Content Team handle it for you.
Competition
Being the best means knowing what the competition is doing. This area looks at who your competitors are, what they are doing, and how you do it better. Looking at backlinks, age, content and more, we can see where you stand and what it takes to succeed in your niche. For an intensive study of your competitors, you can get a 4 hour or 8 hour Competitive Analysis for an exhaustive look at your competition.
Social Media Optimization (SMO)
Social media allows you to give a voice to both your brand and staff. We provide an in-depth analysis of your current social media saturation and recommendations for targeted social media campaigns. This covers areas like blog development, feed optimization, community building, niche social networking, social profile creation, contests, surveys, widgets, and much more. We will help you determine which platforms suit your needs because there are opportunities for every business to use social media to connect with users and establish trusted relationships. If you don’t have the in-house staff to build the profiles up and reach their full potential, our Social Media Management services are here to help. We can make your social media presence grow and remain interactive with your social media followers. Even if you are simply looking to set up a blog, our Blog Services range from a basic set up to a full blown management plan, complete with a first-rate blogger.
Success Formula:
There are no miracle cures for SEO, don’t be fooled by anyone trying to sell you a #1 spot overnight, it just doesn’t work that way. It takes a lot of work in all of the different areas mentioned above to achieve results, and on-going maintenance to keep the efforts and investments alive.
Please contact me to get started right away.
