How To Consistently Improve Your Web Site Results

How To Consistently Improve Your Web Site Results

Split testing is also known as A/B testing. It is the process of taking one page (your control or page A) and then creating another page (page B) with one single change and then driving equal traffic to both pages to see which page gets a better result.

Testing is vital to the success of your website; it is a powerful strategy for increasing the effectiveness of your site pages.

Split testing is also known as A/B testing. It is the process of taking one page (your control or page A) and then creating another page (page B) with one single change and then driving equal traffic to both pages to see which page gets a better result.

I love split testing because it takes the guess work out of your marketing. I really love it when testing proves me wrong – it’s a great way to learn and it improves my results. If I were to just go with what I had thought would win, I would be constantly getting lower results than I can now get with my new page which has proven to pull better results.

Recently this happened, I created a sales page (page A) with a great headline, and then I created my page B with a different headline in place. I had fully expected my page A to win. But it didn’t!

The truth is we just don’t know how the market is going to respond and even with proven marketing concepts in place and great copy, we just can’t predict the response. With testing, we don’t need to predict. We can accurately and scientifically determine what is going to work and improve our results.

Think about it, you are running various campaigns and driving traffic to various pages anyway. Why not get the most out of those pages and increase your response without increasing your expenses?

Here is a quick and simple breakdown of how to split test:

Step One: Identify a page with an offer on your website that you would like to test.

Step Two: Create another variation of that same offer (in order for an A/B test to be accurate you can only change one thing on the page)

Step Three: Place your split testing software code on your site, and drive traffic to the pages.

Step Four: Review the results and determine which page was the winner. That page is your new control page, and you can now create a new page B to test something else. The idea is you keep testing and keep improving the results.

You can test anything, but here are some of the most common things to test:

- Pricing (example: $9.95 versus $12.95)

- Headline color (example red versus blue)

- Headline text

- Header graphic versus no header graphic

There are so many testing softwares out there, but I’m really surprised there hasn’t been more discussion about Google Website Optimizer. It’s such a great tool – and it’s free!

For those of you that don’t know, Google Website Optimizer allows you to split test (and even multivariate test your pages). Typically if you want to split test you have to buy expensive software that requires installation and configuration. With Google WebSite Optimizer it is so simple. You simply set up the 2 pages, paste the URLs into Google and then add some code to the pages that Google provides. You can be up and running and split testing in no time.

If you aren’t currently split testingFind Article, I guarantee you aren’t getting the maximum benefit out of your website and you need to start!

Article Tags:
Google Website Optimizer, Split Testing, Google Website, Website Optimizer

Jennifer Horowitz is the Director of Marketing for EcomBuffet.com. Since 1998 Jennifer’s expertise in marketing and Search Engine Optimization (SEO) has helped clients increase revenue. Jennifer has written a downloadable book on SEO and has been published in many SEO and marketing publications. Jennifer is the editor of the popular Spotlight on Success: SEO and Marketing newsletter. Follow Jennifer and stay current on SEO, marketing, social media and more. http://twitter.com/EcomBuffet

SEO Tips & Tricks from a RI Web Design Firm

As an ongoing student of all things web design and SEO, I have come across many publications, articles, and print literature about how to best go about optimizing a website. The topic of SEO is ever-changing, as the major search engines continue to change and become more advanced. What worked fantastically 6 months ago, has been replaced by a new method, or at least an important corollary to your current SEO methods.

I currently work off of many fantastic directory lists, spending countless hours submitting info to any and all directories worthwhile. I have found that many prominent internet gurus have listed their works in order to help other designers, for example Vilesilencer – http://info.vilesilencer.com.

Another, and more enjoyable method that I have been using is submission of articles to sites such as Constant Content and The Article Zone. I have always enjoyed writing about things that I have learned in my fields of interest, and like people like Vilesilecer, I would love to be able to continue learning and become a valuable resource to SEO experts worldwide.

My plan of action thus far has been to sign up for every SEO tips newsletter in existence, purchase every print publication, and read every darn piece of literature that I can get my hands on, then rushing to my computer to apply my newfound tricks. It’s tiring work, but if you are like me and are into this stuff, the results are fantastic and well worth your while.

Feel free to contact me through our website at Palmer Management & Design, a top RI web design company, at http://PalmerMgt.com or direct at dan@palmermgt.com

Write Quality Content or Search Engines Hate Your Website

Write Quality Content or Search Engines Hate Your Website

Search Engines Like Great Content

Don’t you hate it when you surf on the internet and you don’t find quality content websites you are searching for? Search engines also hate when they find poor content websites. The search engine mission is to deliver Web Pages that are relevant and of great information to the surfers. In fact they work for surfers.

Let’s say you have a college assignment to do research on. You go ahead and Google a keyword of the topic of your assignment. You find the pages returned by Google are relevant and of great information.

Bingo! That is what you were actually searching for. The next thing you do is to bookmark that website. You go tell your college colleagues about it so that they can visit that site too. That is what actually happens when surfers find great content they were searching for. They bookmark and tell others about that website.
 
It is human behavior that tells the search engines all they need to know about a particular website. The search engines use mainly two software programs to determine sites relevance and how great its content is. The Spider software which goes and brings your website pages back to search engines home page. The Algorithm software makes decision whether it’s your website page or some other website page is relevant for a certain keyword.

If search engine ranks your pages on top of its results list then you are assured that surfers are clicking your website. If it did not find any of your pages, then it means your website pages are not recognized by it. Gosh! You must hurry and do something about it or else you will be chasing after the wind the rest of your days.

Making search engine recognize your website pages is one way of growing your website. If you want search engines to like you by ranking your website pages high, then you must really work to deliver quality content. By doing this you get traffic which is the live hood of your site.

Lesson! Search engines especially Google like great contents. Surfers are searching for great information first before making any other action.

                   When Writing Quality Content Avoid This Mistake

If you are selling instead of building trust and credibility through good content first, then you are doing a biiiiiiiiiig mistake. You are killing your website. Once surfers enter your home page and find that you are after selling onlyFeature Articles, they will immediately click their mouse out of your website. This is how you chase surfers from your website to go to some other websites.

Surfers are searching for quality content before making any actions. Provide great information that will benefit your surfers before selling your goods or services. You can do this through your site concept that is related to the products or services which you will eventually recommend your surfers to buy.

Now that you know this I do hope you won’t repeat this one big mistake.

Article Tags:
Quality Content, Search Engines, Search Engine, Great Information, Website Pages

How Joint Ventures Can Explode You Onto The Scene

So your new on-line or have been on-line for sometime and things could be better, you have read about the results of one joint venture after another and believe the following to be true:

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1 I need to have a list of thousands so that I can approach a potential joint venture partner with parity, and agree to link ad exchange beneficial to both parties.

2 I need to have an history of successful product creation.

3 I need to be widely acknowledged as an expert in my field a well known to other marketers.

This represents a traditional view of the basic requirements needed to be considered for a joint venture, but this traditional view is been challenged. There is no doubting the potential benefits that a joint venture can bring, some of which are the following-

Joint ventures can provide 3 significant benefits:

1 Increase or build a list of subscribers

2 Provide assistance towards or full product creation

3 And in some ways the major benefit an increase in sales volume beyond any normal expectations.

So why is this the case, well you are dealing with people of exceptional experience who have lists of subscribers running into thousands. When they decide to promote due the trust that they have with their subscriber base they cannot help but bring a massive wave of visitors to a product launches site in a such a short time that generally sales volume is tremendous and for the ones that don’t buy they will generally sign up to a free report, course etc.

This in turn builds significant numbers of subscribers to the product creators list, so you may be wondering how an inexperienced marketer can get agreements from more experienced and established marketers.

Firstly, lets be under no illusions of course it helps if you have a list or some form of bargaining chip of value, but in the absence of this you need to plan your proposal in such away to benefit the potential joint venture partners image, self esteem and provide additional exposure to their products and services.

The main focus should always be to approach with what’s in it for them before discussing what potential benefits you may have from such an agreement. Your prospective joint venture partners are proud of their achievements as they should be and this is a card to keep in mind when considering your approach.

Before you can embark on such a plan of action you should seek guidance, like with anything in life there are techniques and protocols that exist that can make the difference between success and failure, make sure you get your education first.

By: Chris Raine

Article Directory: http://www.articledashboard.com

Free Marathon Call Reveals The Secrets Of Liz Tomey And Jeff Dedrick On How They Built Lists Of Thousands Using The Power Of Joint Ventures And Other Underground List BuildingTechniques. Claim Your Free Copy

Where Website Design Ends and SEO Begins

Where Website Design Ends and SEO Begins

Business owners need to be aware that having a successful website means more than having just a nice website design – it means following through with a long term website marketing plan.

Many people looking to have a website developed think the only investment they need to make to have a successful website is in the design of the website itself. I won’t argue that design is important, but any professional knows that without a long term search engine optimization and website marketing plan that website is never going to gain visibility. When clients pay a lot of money for a website that has no visibility they usually get upset. This is why any business owner should research exactly what they need their website to do and who can help them achieve this.

Business owners should look at professional SEO services as part of their website development budget as well as part of their yearly advertising budget. Professional SEO is an investment in your websites’ success where ultimately the traffic generated and business driven to your site will pay for this investment. Website design and SEO services work hand in hand to make a successful website, however you may need to go to two separate agencies to get both of these services. Getting a few different quotes for both design and SEO is always wise. Just like getting estimates from any other service provider, the lowest estimate isn’t always the best choice especially with Search engine optimization.

There are several factors that affect the pricing of SEO services with the main factor being the time involved in getting a specific site to rank well. Professional SEO companies that offer quality services don’t come cheap, but they usually offer a free website analysis and come up with a custom plan on how to achieve the best results for your website. This is important because every website is unique and so is it’s niche in the world wide web. A professional SEO company will check to make sure that your website is designed with not only the visitor in mind but the search engine crawlers as well. They will analyze the strengths and weaknesses of your website compared to your direct competitors’ websites and also determine how populated your specific niche is. They will then evaluate your site for useful content and determine what must be done to better your content and maximize target keyword search rankings.

Successful SEO is not a one shot deal it is a continuous effort that utilizes a combination of website marketing tactics. Many people are tempted by low one time fees offering to submit your website to over 12,000 directories with guarantees of high quality back links that will sky rocket your website to the top of search engine rankings. I’ve said this many times, “if it seems too good to be true – it is!” A professional SEO company will use a combination of marketing and link building services to naturally build links, credibility, and popularity to gradually increase your organic search engine rankings.

I don’t want to undervalue the importance of directory submissions, but directory submissions alone aren’t enough. Business owners should look at SEO companies offering a diverse range of SEO services to build your sites rankings. Things you should be looking for an SEO company to handle as part of their bundle of services are; directory submissions, content writing, article writing and article marketing, press release writing and distribution, blog creation, blog posting, and reciprocal link building with high quality related websites. Things you should steer clear of are one time only submission services and websites that guarantee first page rankings for comparatively inexpensive prices.

Ultimately, there are no tricks or gimmicks that will get your site top positioning. If your website is brand new It is realistic to expect to see positive results within four to six months. You will probably see very noticeable improvements in your website search engine rankings within one years time and in many cases even top ten rankings. Like most other forms of advertising – search engine marketing is a long term strategy that will eventually produce an excellent return on investment.

Article Tags:
Search Engine Rankings, Website Design, Search Engine, Engine Rankings, Directory Submissions

I am the art director for a highly rated website design company, graphic design and SEO Company.
One of the greatest assets a company can have today is a well designed
website combining good looks, intuitive navigation and the right amount
of search engine optimization and marketing.

Using Meta-tag Is A Sure Way Of Enhancing Seo Rankings

Meta tagging is all about implementing a thoughtfully gathered keywords and phrases which is having directly relation to your business niche or to your website or with your products and services.

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Implementing relative meta-tags in your website makes sure that it will increase effectiveness of your search engine optimization campaign. On which you are investing lots of time and money. You can pick up any of your webpage and click on ‘View’ button at the top of the browser screen and select ‘Page Source’ it will show title tag at the top of the page. Here, you will see many keywords which are being placed and having relation with your website niche and just below the title tag there is description tag which is having detailed description of the website. These are hidden tags and will not be viewable to normal user and they are just residing in the header area of the website. Meta description also contains keywords and phrases heavily pertaining to website niche.

The practical manner in which you should go for writing the title and description tags for your website is to implement a combination of perfect advertising copy and SEO related stuff. They should be attracting to audience at the same it also needs to feed the search engines by having plenty of keywords that are related to a topic. There is another place that you can use to list down keywords in your website is, the keywords listing area. This is going to be in the page’s header area. First you should gather the full list of keywords that you think people may try to search on Google if they’re looking for what you offer.

Use the same rule here for keywords and tagging when you write articles which aren’t going to be posted on your own website rather you are going to post it on blogs and directories. In response this will help to drive traffic towards your website. This are very important places as it helps to generate lots of traffic so you should more likely to write articles, aiming search engine spiders because when search engine crawl over websites it tends to get results.

When you are having many images on the website then adding tags to each of the images is very good idea, the tags are known as ALT tags. Each of the ALT tag should have keyword-rich description.

In the initial phase when you have just started placing things on your website, you should not just think in the direction of how it should look and how it will feel to audience, you should also consider about how it will bring people to you. A very well made website is of no use to you if it is not going to bring audience, the perfect way to make sure that you have got visitors is to implement various SEO techniques such as Meta tags.

By: Spinx Web Design

Article Directory: http://www.articledashboard.com

SPINX is a leading web design development company provides services like Website Design Los Angeles, Website Design West Hollywood, Website Design Santa Monica & also across the world.

Cross Browser Compatibility In Psd To Html Conversions

One of the major criteria for a website to be successful online is its user friendliness. If a website is not user friendly, you cannot expect users to stay long enough in your website to accomplish the goal of your web pages. Many a times this factor is overlooked and as a result websites do not enjoy the required success online. Moreover, unlike before, today not everyone is using the same browsers. Previously, almost everyone used IE or Internet Explorer. Today, that is not the case, There are several browsers such as Firefox, Opera, Netscape, Google Chrome etc. All these browsers have taken the market share of IE to a large extent. It is very important that your website displays itself properly in all the browsers. They should not have both design issues as well as functionality issues in any of the browsers. So cross browser compatibility is highly crucial for any website to be user friendly and hence successful online.

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Many a times, when companies convert files from PSD to HTML, they do not check for cross browser compatibility. This leads to a number of usability issues. They just check the functionality of the website with IE and other browser types are totally ignored. As a result, visitors using other browsers have problems in viewing and accessing some of the functionalities of the website.

You must only work with PSD to HTML companies that are capable of dealing with such issues carefully and providing you with complete designs that work well in all the browsers. If they follow W3C standards in their coding most of the problems will not arise. Not many PSD to HTML, PSD to XHTML and PSD to Word Press conversions are done using W3C compliant codes so resulting conversions have problems in one or more browsers.

Only professional PSD to HTML conversion companies pay attention to such details and in providing clean PSD to HTML conversions that will work in all the browsers. You may be paying a huge fee for your PSD to HTML, PSD to XHTML and PSD to Word Press conversion services but despite paying a huge fee, if the company that you select is not an experienced company, they will not be able to provide you with a user friendly conversion. In the first place, they may not even be aware of cross browser compatibility issues. This can lead to a lot of frustration and loss at your end. Save yourself from all such hassles. Make use of the best companies in the industry for all your PSD to HTML conversion needs. Visit Xhtmlchop.com for the best quality PSD to HTML, PSD to XHTML and PSD to Word Press conversions. You can be sure of getting user friendly HTML pages through their professional PSD conversion services.

By: Siddhesh01

Article Directory: http://www.articledashboard.com

Siddhesh is the author of this article on Psd to html.
Find more information about Psd to Xhtml here.

How to Blog from Your Own Website

If you know how to blog from your own website then you will have many options open to you in the design and functionality of your blog that are not available on a hosted blog.

You can use Blogger from blogger.com or Wordpress from wordpress.com. Each has its own peculiarities, benefits and disadvantages, such as the lack of trackback and categories on Blogger, and the relatively poor raw html editing facility on Wordpress. However, each has its fans and adherents, and those used to one or the other are generally loathe to changing. Neither, however, offers the wide range of options open to those that have chosen to run Wordpress or any other blogging software from their own webspace.

Those who use the hosted versions likely do so either because they have no need of the options that the uploaded software offers, and are happy operating a blog using the range of options offered by the blog host. Others might not have a website, and have no intentions of having one because they have no need for their own site. Many bloggers are not involved in internet marketing, and are not using their blogs to make money – not even Adsense revenue.

They enjoy blogging about the political issues of the day, the latest movies and even just their everyday lives. Others, however, use blogs professionally as part of their business, and a blog is a great medium for advertising a business or a product. It is an ideal way of linking several websites that have been designed to sell different products, and even cover different niches. This is not easy to do without a blog, since search engines such as Google frown on adverts on one website for anther site offering information on a totally different topic.

What is regarded as a lack of relevance in a website is diversity in a blog. So how do you go about running your blog from your own website? Wordpress.org offers free software that you can upload to your own web space. The best way to do this is by use of an ftp client. This is software that allows you transfer files and folders from your hard drive to your website. It can also be used to transfer files from one website to another.

Upload facilities on websites allow you only to upload files, not folders or directories. Without an ftp client, you would have to create folders identical to those containing the Wordpress files. You would then have to upload each file individually, while maintaining the original directory structure. This can take some time to do, and errors are easy to make. Your first steps, then, are to download the blogging software to your hard disk, then ftp it to your website. When doing this, your ftp software will also allow you to change file permissions as detailed in the blog set up instructions. You will also have to use a text editor to change the contents of a few files, but this is fairly simple to do.

You then have to create a MySQL database for your blog. MySQL is a powerful Open Source Software database management system that uses SQL (structured query language) that most normal web hosting services offer free on your web space. The database is easy to set up by following the instructions that will likely be provided by your web host.

After that you are all set. You can use the default page template that comes with Wordpress, but you now have complete flexibility in the look and feel of your blog. You can upload any of the thousands of free or paid templates available online, and also any of the plugins that you want to use. You can edit all of the template elements you want to completely customize them, including the stylesheet for the whole page, the header, footer, sidebars and so on. You can add graphics, Adsense blocks, affiliate links and even offer your own products for sale.

Plugins are software elements that provide specific resources to your blog. Examples are calendars, anti-spam filters, RSS feeds, sitemap generators, tag systems and so on. There are thousands of them that can be used to totally customize your blog.

If you have your own website and business, then a blog can be a very dangerous thing. It can become so addictive that you can find yourself neglecting your website and business and spending all your time blogging and trying out various plugins, templates and themes.

Knowing how to blog from your blog from own website can be very useful, but make sure that you budget your time on it. A blog is a great thing, but very addictive.

If you want more information on blogging and setting up your blog on your own website, visit BlogonBlog where you will find several hints and tips, and also a link to Create A Blog that provides you with more detailed information on blogs.

Utilizing A Wordpress Plugin: How To Optimize Your Blog For Maximum Traffic

Wordpress is definitely one of the most widely used blogging platforms on the internet. It gives room for a lot of customization while maintaining a stable platform. Many blogs on the internet, particularly network marketing blogs, utilize Wordpress. However, not everyone is knowledgeable in HTML and other coding languages. Installing a Wordpress plugin and learning how to use it makes blogging more enjoyable and time efficient.

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One way of installing a Wordpress plugin is to use an FTP client application. This allows you to connect to your hosting server and upload files into your Wordpress directory. It is definitely an easy way to drag and drop files from your computer into your server and save a lot of time. The only thing you have to worry about is finding out your server information so you can actually connect and upload/download files.

Another way to install a plugin is to go into your Wordpress dashboard and scroll down to the plugin section. Click on “Add new” and search for any particular plugin you’d like to install. Using the dashboard method is very user friendly and makes it easy for the technically challenged to click install and activate plugin.

There are countless of plugins available in Wordpress so what plugins are necessary to maintain a healthy blog? I want to share 3 plugins I use and deem necessary for every Wordpress blog. After listing these plugins, I feel everything is left to preference. What kind of environment do you want to provide for your readers? How do you want them to interact with your blog posts and with each other?

The first plugin I feel is necessary is the All In One SEO plugin. Search engine optimization is incredibly important when building a blog, because that is where all of your free traffic is going to come from. If you don’t optimize your blog to pull in traffic using certain keywords, there is no chance for your content to get a decent number of views. This plugin is very user friendly providing spaces for your title, description and keywords to be placed into your blog.

The second necessary plugin is Google XML. This plugin creates a file that presents your blog to Google in a descriptive manner. It maps all of your content so Google can associate your content with the proper keywords. Every time you update your content, this plugin informs all the search engines and they begin to crawl your site and update their respective databases.

The last Wordpress plugin is Digg Digg. I really like this plugin because it opens all of your posts to the possibility of being shared on different social networks. It provides buttons for Digg, Twitter, Facebook and other social bookmarking sites. These buttons can be arranged in different areas around your blog post and catches your readers’ eyes. If they enjoyed the post, they can simply click the button and share it with all of their friends. This is an incredibly powerful plugin if you really want to get your blog exposed and create a lot of buzz.

By: Kevin A. Tan

Article Directory: http://www.articledashboard.com

If you enjoyed this wordpress plugin how to, feel free to check out more tutorials on my blog. You will be able to have access to more internet marketing strategies to build a successful network marketing business.

What Is A Keyword – And What Makes a Good Keyword?

What Is A Keyword – And What Makes a Good Keyword?

Keyword research is the bedrock of internet marketing.  But what exactly is a keyword — and why are they so important?

Keyword research is the bedrock of internet marketing.  But what exactly is a keyword — and why are they so important?

A keyword is the phrase that someone types into Google (or any search engine) when looking for information on a particular topic.

For example, if you were looking for information on dog training, you would enter ‘dog training tips’ or ‘dog training information’ into the search engine.  In this case the terms ‘dog training tips’ and ‘dog training information’ are considered keywords.

You probably use keywords all the time, you just didn’t know what they were called.

You’ve probably noticed that the above two examples were more than one word.  That is because a keyword can be more than one word.  Sort of a ‘keyphrase’ if you will.  But these also fall into what are known as keywords.  If you are looking for something very specific your keyphrase could be several words long, such as ‘springer spaniel puppy training’.  The more specific you are in searching, the more targeted results you will achieve.

Why are Keywords important?

To help you understand why keywords are so important, let’s look at how the search engine, Google works

Google has little logical robots that crawl all over the internet reading, recording, and indexing every website.  (Don’t worry, they don’t visit your machine, just web servers.) 

These robots make a note of the keywords that websites use.  They notice what words are most important to that website, and how they are used.  With this they determine what really the website, or webpage is all about.  That way Google knows how to categorize that site.  So when people use Google to search for information Google knows if a given website matches up with what that person was looking for.

Now if you have a website about ‘dog training’ you want to make sure that Google knows this, so you use dog training keywords in the content of your website.  You can also use them in titles, and other areas. 

Of course if your website is more specific, and you use more specific keywords, Google will learn this, and you will receive more visitors looking for that more specific subject matter.

So, figuring out the best keywords for your website and content will increase the number of visitors to your site.  And that is why using the proper keywords is so important.

What Makes a Good Keyword, or Keyword Phrase.

Simply put, a good keyword or keyphrase is one that will attract visitors to your website; a term that people search for on Google, so that Google can direct them to your website by using the search results page.  So, if you can learn what words and terms people (future customers), are using in their searches, you can exploit those keywords to your advantage.

So think about this – if you were some one else, looking for the information or products that you have on your website – what word or words would you enter into Google in order to find your website?  That is the essence of targeting good keywords.

And usually the best keyword is not a word at all, it’s a phrase.

Long-tail keywords

Long what?

Long-tail keyword is just another term for a keyword phrase consisting of three or more words, that collectively are much more specific than a single keyword. 

These long tail keywords are what people use to search for a more specific topic. 

Long-tail advantages

These long-tail keywords are more likely to generate sales, than the more generic single word search terms for two reasons.  First is that there is less competition for ranking high in Google’s search results pages.

For example, there are 1.3 million results shown by Google on the search results page for the keyword ‘dog training’.   However, there are  only 317,000 results for the long-tail keyword ‘springer spaniel puppy training’.

And secondly, people who are looking for a very specific item are closer to buying a product than people doing a more generic search.

For example, if you have a product for training a springer spaniel puppy, and you were targeting ‘dog training’ as your keywordArticle Submission, you’d get many visitors who weren’t really looking for what you are selling.

But if you were targeting ‘springer spaniel puppy training’ mostly those people who were specifically looking for your information would find your website.  This is free targeted traffic.  The very best kind.

Article Tags:
‘springer Spaniel Puppy, ‘dog Training, ‘springer Spaniel, Spaniel Puppy, More Specific, Google Knows, Search Results