Category Archives: Search Engine Optimization (SEO)

SEO – Can You Start an SEO Business For Free

February 9, 2011

Many Internet gurus will lead you to believe that you can make a ton of money as an SEO marketer without making any initial investment into it as a business. This is completely false. Although it is true that you can write a blog strewn with affiliates on a free site, or make yourself up a fancy online business card on a build it yourself website you are probably not going to make much money unless you have a little bit of money to invest in a high quality website with a decent domain name.

Many gurus who write books about this stuff will tell you that you can optimize your site for free by using certain keywords to describe your site etc. This is simply not true. In fact the trend in marketing is for the search engines to start penalizing sites that have too many keywords repeated throughout the main body of the page. This is why you need to be quite clever about your SEO marketing.

The reason is that it is completely impossible to make money on the Internet without an investment is because you must count your time as an investment. Surely your time is worth something and if you don’t value it, who will? Even if you have arranged not to pay for anything online, you need to pay yourself something. So if you pay yourself ten bucks per 500 word SEO article and write eight a day then you need to factor in the cost of your time as eighty bucks a day.

You can make money on the Internet as a SEO marketer without a big investment, but you will not make a six-figure income! You are probably looking in the below $5,000.00 region in that case. The intelligent thing to then do is invest part of that $5,000 back into your SEO business.

Christopher Angus is a SEO and Website Marketer. He can be contacted at: Sales (at) Brilliantseo.com

Car Insurance
Mobility Scooters
Book Printing

0 Comments

When Is Search Engine Marketing Right For Your Company?

February 7, 2011

When Is Search Engine Marketing Right For Your Company?

SE Optimization Articles | November 2, 2010


When it comes time to putting your marketing campaign together you have some big decisions ahead of you. One is considering search engine marketing, and if and when it is right for you, and then which search engine marketing firm will be best suited to your needs.

Of course your search engine Optimisation is part of your total overall marketing campaign but it goes far beyond that. There are many different venues of marketing and your search engine company is well versed in getting you the very best for your marketing campaign dollars. Here are just a few of the ways that you can utilize the SEO company’s services.

Email marketing:

You can have your seo consultant set up a major email marketing campaign for you. They will utilize their expertise to mass market via email to qualified potential customers as opposed to a hit and miss marketing type campaign that you would be conducting if you were to use some inferior type of software. Many business owners are wary of email marketing with the fear of being classed as spam. That is why it is important to have a SEO set up and run the campaign for you. They are able to utilize reputable tactics that will prevent this from happening.

Affiliate marketing:

This is a huge undertaking and one that is really left best in the hands of the SEO experts. They will be able to determine what is the best marketing tactics when it comes to affiliate marketing to get your campaign to rise above the rest. A search engine marketing firm puts a great deal of time and effort and emphasis into this type of marketing, because it can be a very powerful source of potential income if the campaign is strategically built.

A search engine marketing company has the expertise to advise you as to the best type of marketing campaign to embark on. It is the SEO expert’s experience in this field that allows him to know what has more potential to work for you. You may feel that you are paying money for SEO services that perhaps you could do yourself. When you have a full understanding of the scope of requirementsFeature Articles, expertise and knowledge you will soon realize that what you are paying your SEO consultants is a very small price to pay compared to what you stand to gain from their services.

One other marketing magnate is adwords. Once again you can end up spending a lot of money in this marketing venue with very little return. Your Search Engine marketing firm will have no hesitation in directing you in the proper route to take with an adwords campaign.

Your search engine marketing company is your biggest source of potential income. This is based on their capabilities of what they are able to accomplish when a business client allows them free rein to do their job.




His organisation Echo Digital, provides affordable services to small to medium business to assist them to grow their business. Affordable Web Design, Web Hosting and Internet Marketing

0 Comments

The Article Marketing Secret That Internet Marketer Must Know

February 7, 2011

The Article Marketing Secret That Internet Marketer Must Know

SE Optimization Articles | December 27, 2010


Have you wonder how article marketing can draw your attention? You do not know why you are scanning the whole sales page.

Here is what they use to grab your attention. They have a technique that communicates to you through getting inside of your head. They sound like they know the problem, pleasure, and predicate that you are having. They use the hypnotic technique to connect to you and make you take action as they wish. But how do they do that?

Here is how they do it through writing style– Flesch-Kincaid rule.
They know exactly the audience they are going to target. They write the article for this particular audience reading level which is 7th or 8th grade level. They use the Flesch-Kincaid to gage in. If you are using Microsoft Word, you are all set to use it, except you need to configure it.

Here is how to set it up

Microsoft Word 2007

1.    Go to Review tab
2.    Click Spelling & Grammar
3.    Click Option button
4.    Select the Show Readabilities Statistic
5.    Click O.K.

Microsoft Word 2003

1.    Go to Tools
2.    Click the Option button
3.    Select the Show Readabilities Statistic
4.    Click O.K. 

Here is a guideline you want to pay close attention to

1. The average sentences per paragraph between 3 and 4 sentences.
2. The average number of words per sentence is 20 words or less.
3. The readability passive sentences is zero (0).
4. Flesch-Kincaid reading ease should be about 80%.
5. Flesch-Kincaid readability grade level is between 7th and 8th grade level.
The reason they picked the reading grade that level because it follows the national statistic reading average level. So you want to target the majority audience. Otherwise, they are not going to go through your whole article and they click away from your site.

The algorithm to determine the Flesch-Kincaid grade level

1.    Calculate the average number of words you use per sentence.
2.    Calculate the average number of syllables per word.
3.    Multiply the average number of words by 0.39 and add it to the average number of syllables per word
multiplied by 11.8.
4.    Subtract 15.50 from the result. Algorithm: (0.39 * average_words_sentence) + (11.8 * average_syllables_word) – 15.9
5.    The result is the Flesch-Kincaid grade level. Like the Gunning-Fog index, it is a rough measurement of how many years of schooling it would take someone to understand the content. Negative results are reported as zero,
and numbers over twelve are reported as twelve.
 
The algorithm to determine the Flesch Reading Ease

1.    Calculate the average number of words you use per sentence.
2.    Calculate the average number of syllables per word.
3.    Multiply the average number of syllables per word by 84.6 and subtract it from the average number of
words multiplied by 1.015.
4.    Subtract the result from 206.835.  Algorithm: 206.835 – (1.015 * average_words_sentence) – (84.6 * average_syllables_word).

The result is an index number that rates the text on a 100-point scale. The higher the score, the easier it is to understand the document. It is recommended to aim for a score of approximately 60 to 70.

Now set up your Microsoft Word so that you can use the readability statistic__ Flesch-Kincaid grade levelArticle Search, in your next article marketing/bum marketing. Then use it as your web writing style from now on.

Article Tags:
Grade Level, Average Number, Flesch-kincaid Grade



0 Comments

Scouring the Internet – A Look at Scour, The New Social Search Engine that will Pay You to Search

February 7, 2011

Scouring the Internet – A Look at Scour, The New Social Search Engine that will Pay You to Search

SE Optimization Articles | August 21, 2008

Every one of us uses search engines.  We use them for fun and we use them for research.  Scour, the one search engine that I will be covering pays you to search.  Upon reading this article, you will understand what Scour is and what it’s doing to revolutionize the relevance of the biggest search engines out there.

We all use search engines everyday for research. When
we want to find something, we either Google it, go to Yahoo, or use
some other search engine. For some of us, there is an insatiable
curiosity that leads us to search on the search engines like an addict.

With all the time that we spend on search engines, we could often see this as time well wasted.

Enter Scour, a new search engine that was released in July of 2008.

Formerly Aftervote.com, Scour has transformed
itself into a social search engine, allowing its users to vote on the
results that they feel are most relevant. Combining the
search engines of Google, Yahoo, and MSN, the users can vote these
results up or down, which changes the relevance of the search result.

What’s even better is that Scour pays its users to do the research. For each search, vote, or comment, users get awarded points. The user is awarded 1 point for searching, 2 points for voting, and 3 points for comments. When so many points are accumulated, They can be traded in for a $25 VISA gift card.

Scour does not guarantee that you will make a
fortune from their search engine.  This does not mean that it is not
worthwhile.  I think that it’s good to be able to vote on the search
results that you want.  The rewards are not all too exciting but you
can at least make a little money from it.  With all the searching that
we doComputer Technology Articles, shouldn’t we get paid for it?

Article Tags:
Social Search, Search Engine




0 Comments

What You Need to Know About Automatic Submission Software

February 7, 2011

What You Need to Know About Automatic Submission Software

SE Optimization Articles | December 15, 2010


It is advertised all over the World Wide Web, claiming that it can guarantee to boost a websites ranking  and showing amazing results in a short period of time. What exactly is this so called article submission software? Does it actually deliver?

In order to figure out if this is a tool that should be considered in a company websites search engine optimization game plan it is first good to know how it works. What does it actually do for a company that is not being practiced already? This software enables companies to submit articles, blogs and website to thousands of directories for the purpose of increasing a websites rating and boosting its rank in search lists. The logic behind this is that the higher up the list a website is at the more hits it gets and the greater the chances of making a buck. It sounds like a very reasonable and feasible equation to website success but in this day and age companies have to be cautious in what it invests in.

Considering that a websites back links play a major factor in search list ranking there are also other components to consider. Search engines are not blind to fact that this type of software exists and is being used. Whether society admits it or not search engines exist for the same reason company websites are created, to make a profit. It is just as much a business as everyone else. A Search engine’s bankability to provide legitimate results is what keeps them in business. If a website is ranked on the top of the list solely for the number of back links without having any relevance the search engine will not be giving the proper result information which will force it customers to use another provider.

It all boils down to relevance, an automated directory submitter can only do so much, content is solely in the hands of a company or individual. This is the safest way to ensure a boost in ranking; submitter software just makes it faster. This can also be a negative. Search engines may penalize or remove sites from a search list if it notices a spike in traffic that is unnatural to the websites history of hits if the back links are determined to be irrelevant. Quicker is not always better. Take things in moderation and always ensure quality with article submission. A quality website will always win out in the end.

Article Tags:
Back Links, Search Engines



0 Comments

PPC vs SEO – which one works when?

February 7, 2011

PPC vs SEO – which one works when?

SE Optimization Articles | January 20, 2011

Adwords and SEO are two different things, which one should you use when? PPC Adwords are strategic, and SEO is an ongoing process. 

When does SEO work?

Building, and raising, an online profile takes time, effort and skill. SEO isn’t just about links, or just quality web content. It too can take time and money that might not see a return if done incorrectly. It is certainly more fickle than an Adwords campaign. However it is generally a far more profitable strategy for long term lead generation. In some markets, where there is little competition for certain keywords, one good link from an online directory can be enough to give a website a front page berth. In fact this would be the case with almost all local markets, and local keywords, where there are less than 10 competitors looking to make the front page.

When is a Google Adwords campaign a good idea?

Spending money on Adwords can be a very effecting marketing strategy in the following scenarios;

The strategic campaign

Got a short term offer, or event, that might last for one day or two weeks? Adwords is a great idea for this. 

Where SEO is expensive

Effective, long term SEO can be expensive in highly competitive global markets. International insurance companies are a good example. If you found the right target, and could convert, almost any form of ppc would work better than attempting an SEO campaign in a competitive market.

Where you are branching out into new markets

If you are an established player in one market, and you are looking to move into a new area, Adwords, or some other ppc campaignHealth Fitness Articles,  might be your best and only option for an online marketing campaign. 




Creative Developoment At Creative Development we work hard to create sales for our clients.using PPC vs SEO and Web Design Sydney.

0 Comments

Why a keyword in your domain name is important?

February 7, 2011

Why a keyword in your domain name is important?

SE Optimization Articles | January 5, 2011

Stop and think for a minute before you head to a registrar and buy an available domain name. Think about your goal of having a website or a blog.  You may say you need it in order to build a website.

Yes, that is true, but there is a big reason behind it. I think you want to write some articles, posts some pictures or videos so that you want to tell the world what you have on your website, product to sell, or service to provide.

But there is a long term goal of having a site up and running. And a proper planning may save you some headache and frustration.  The following tools would alleviate your pain.
Domain search tools

Speaking of domain, here are two great sites, Instant domain search dot com and Ajax Whois 2.0 that you can use to search for domain names availibility right on the spot.  If it is available, you can go directly to the Godadday to buy the domain.  However, you must have your own domain names in mind before heading to the Instant domain search.
Let the world know about your site

Nowadays, millions of people know how to surf the net and look for the information. They would go to Google or Yahoo search engines to search for what they are looking for.

Those people would not come to your site if you do not have keywords that they are searching for.
Internet Traffic

Traffic here is about the internet traffic where people in the world are searching for information. The more people going to your site, the more traffic you have and the more Google considers your site as a popular site. Then it would increase your site index as well as page rankings accordingly.

Page rankings

You site can increase the Google page ranking according to online traffic. There are a lot of factors involved with Google page rankings algorithm. It is a complicated one.
Saving time, money, energy, and frustration

If your domain contains a keyword that you want to rank in Google, you would get traffic effortlessly. It can bring you targeted traffic when people search for the term. It is the organic traffic where you do not have to spend money. It is the opposite of the paid traffic—paid per click (PPC).

The amount of traffic depends on how competitive your niche is. If it is a fierce competition, you have a slim chance to get a ton of organic traffic.
Satisfying the demand first

In the 21 centuryHealth Fitness Articles, in order to have an online business you have to know the demand first. It is easy to find out the demand and fulfill its requirements.

You show them what you have to offer in front of their face. They would find the solution to their problem or whatever their intention they were seeking in the first place.

Having a keyword in your domain is satisfying the demand.

So remember about those purposes before heading to the domain registrars and buy a domain for your business or for pleasure.



0 Comments

SEO and Meta Tags

February 1, 2011

Every search engine uses it’s own, very specific algorithm to index the websites. All major search engines keep updating their search algorithms quite frequently to give their searchers the best searching experience. Your website’s place in the search result pages depends on it’s calculation from the algorithm it follows. These algorithms are not changing everyday but are evolving into more intelligent and accurate. Yet, the major focus is on the Meta tags of the site.

These Meta tags are not visible when someone browses your web page but the search engines read these Meta tags alone and decide the place of a web page on its search result pages. It does so by finding the relevance of the Meta tags within them and with its contents. The most important Meta tags are the title, description and keywords. The first thing a search engine looks for is to find a relevance in these meta tags by looking at the keywords used in them and secondly it looks the relevance of the keywords used in these meta tags with the contents of the page.

The Title Tag

The title is the most important Meta tag of your website. This is the first thing shown on a web page and this is visible to both your visitor and most importantly to the search engine. That’s why it has to be given the utmost importance while search engine optimization is the consideration.

It is always depicted on the left top bar of in the browser window. This tag should include the most relevant keyword about your business. If the most relevant keywords are used in here, your web site will sure get a boost in a search.

Most websites use their company name in the title which in fact, is not something desirable. Because, nobody usually searches for a company name unless it is very well known or some giant multinational.

The perfect title tags should be something between 10-70 characters. It is not so that one can not put a longer title but the search engine would ignore the longer part of the title.

The Title tag should be written for the visitors (people searching for your business or services) first and the search engines second. This should be such as to motivate a click and obviously to favor the search engine indexing too.

Different title tags should be assigned to each page of your website containing its own keywords that relate to that specific page.

Description tag

The description tag should be written in such way that it speaks about the website contents in just one or two sentences.
It should be short and clear that your visitors get a close idea about your site by reading this in a short time.

The description tag should be 100 to 200 characters long. The Meta description tag also has a great role in the SEO of your page. This tag displays the information at a search engine result page (SERP) after a search is performed by a user. So, this should be such as this puts the concise summary of your page. Most search engines truncate longer Description. Remember this while writing this tag.

Same as above every page should have a different description tag in accordance with the contents it holds. This tag has quite some effect on the ranking of your site in Search Engine results. The Search Engine will read your description tag and will check if the keywords or search terms match your title tag and content of your web site. My suggestion is to take the first sentence or two of the contents from your web page and use that for the Meta description content.

Include the most relevant sentences matching with the page contents in description tag instead of stuffing the tag with more keywords. Remember that the Meta Description Tag of a web page must not look just a bunch of keywords, but should contain an informative and concise summary of your web page.

Keywords Tag

The most heavily sought technique in Search Engine Optimization process is Keyword optimization. But at the same time if keywords are too often repeated, chances are that the site gets marked out as “”spam”". However, if your target keyword are not included enough, its ranking will not be optimized. So, with present algorithms which are really smart and intelligent include only those relevant keywords you want to target and make sure that these are included in the contents too.

Use variations of a keyword like watch, watches, wrist watch etc. They are slightly changed keywords and yet don’t render any feeling to the search engine for their being repeated in the tag.

Geographical information (name of the country, city or place) may be used in the keywords. Sometimes it plays a great role when a search is made for a location based business. Or, even brand names, model name of a product can be used in this tag. That also helps when a search is made for a specific product model or brand.

Search engines give different weights to the keywords according to their positions in HTML tags used in the content. For example if a keyword is used in this tag which is present in Heading Tag also has more weight particularly when the same is in H1 tag.

Write your Alt tags of the images and the text links being used in the page such that it includes at least one keyword from the keyword tag. But, remember the same should look just relevant with the image or the hyper link for which it has been written.

The content should have included all of your keywords. The aggregate keyword density (all the keywords used in keyword tag) should be between 20% to 30% but not less than 5% to the best optimized results. However, Density for a single keyword should not be less than 2% and higher than 6%. The best is about 5% with the major keywords and 2% with subsequent keywords.

The Meta tags should be fine tuned with the contents and a good relevance is brought about between themselves with a perfect balance between the target audience and the search engines.

These Meta tags have been used really very un-carefully by the spammers, if we commit to use them methodically with the due respect, I hope, we should be able to create ever increasing web traffic on our sites.

0 Comments

New Bing Webmaster Tools: Look Out Google

February 1, 2011

A few days ago I came across some super exciting news. SEO professionals around the globe were aghast as the news came over the wire. Bing, a Microsoft company, has now revamped its webmaster tools. The resources have been redesigned from the ground up. They now offer per day, and up to 6 months back, the number of:

Pages Crawled- Allows you to tell Bing which URLs should be included in the index.

Crawl Errors- Allows you to view details on redirects, malware and exclusions encountered while crawling sites.

Pages Indexed- Provides access to browse through the Bing index in order to verify which of your directories and pages have been included.

Impressions- See what sites have the highest conversion rate

clicks Allows you to prevent specific URLs from appearing in Bing search engine results pages.

But are there services enough to sway Google Analytics patrons? That remains to be seen. This is a brief overview of what’s going on over there at Bing.

According to an article, I recently perused over at Search Engine Land, I learned that the intuitive at Bing was to focus on the crawling, indexing, and traffic of/to sites. As always you do need to have Silverlight installed. This has been a critique of their Webmaster Tools for a while. The undertone caught by a select few is that Microsoft is not concerned with the rest of the web, so much as the “inner Windows agenda”. The face of the webmaster tools may change after Bing merges with Yahoo.

0 Comments

January 29, 2011

Within the competitive arena of business, everyone wants to be a gainer and which is carried out by their valuable customers or shoppers. Within the genuine business globe, the factor you only require will be the place having a number of potential clients. But, it is fairly distinct for the virtual globe. In on the internet business, it does not matter what you happen to be going to promote or what is your business about, you just have to grab some traffic. The good results of the on the internet business entirely depends on the quantity of internet traffic you are able to grab for the internet site. The much more you could grab the more you succeed!

Web traffic denotes quite a few things. It could refer to the amount of page views, exceptional visitors, hits on the web-site or the quantity of session too. All these can show you the extent of traffic you may have. However, the strategies to increase traffic usually are not identical for all. Some internet websites aim to enhance subscribers although some other people like to push the number of page views.

As a result of quit a number of indicators, there is a bit mix-up about what exactly the internet traffic stands for. There are actually some web masters who like to count the amount of hits on the internet site as the web traffic that’s not the precise indicator of website traffic.

Search Engine Optimization or Search engine optimization is the most crucial step to raise traffic of any site. It entails the appropriate and unique key phrases greatest describing your web page and its business purposes as well. Normally, a keyword phrase consists of two or three words. Whilst undertaking Search engine optimization for increasing traffic, it is going to be far better to stay away from single or individual keywords.

The second most crucial factor will be the frequency and placement of keyword phrases in your website page. As they play an essential role inside the optimization of the internet site, the much more appropriately you’ll be able to do the a lot more traffic you may get. For this, you’ve got to location keyword phrases in your page heading and ought to larger up them in the content. Moreover, you ought to place the keyword phrases within the Meta description, Alt tags, Meta keywords, subheadings and all links for maximum optimization of the website.

Growing internet traffic is certainly an excellent benefit for the promotion of your goods and services. All of the exclusive and re-visits ought to be regarded as as the necessary prospect. The whole good results of growing traffic lies on the clear understanding of Search engine optimization along with Search Engine Submission. It is all about suitable placement of keyword phrases together with appropriate keyword density inside the website. Nonetheless, popularity of the links can enhance up this procedure and upgrade the position of the web site inside Search Engines. That is really astounding!

0 Comments
« Older posts
Newer posts »