Category Archives: Random

Gotta Love Google! SMS (text) Features

If you’ve ever read any of my posts, you would start to realize that I’m a huge fan of Google.  Well, a colleague of mine just introduced me to another amazing feature called Google SMS.  Since I have yet to upgrade to a blackberry or iphone, this new tool is going to be extremely helpful.

Basically, if you’re out and about and need information, just send a text to Google (466453) using one of the following formats and you will receive information back as a text (note: please check with your mobile provider for texting fees and services):

Search: Sample Query
Local: sushi 92102
Weather: weather el cajon
Glossary: define zenith
Sports: score padres
Movies movies 92020
Stocks: stock goog
Zip Codes: zip code 92020
Directions: directions san diego ca to 92020
Maps: map 270 e douglas avenue el cajon
Flights: flight aa 2111
Area Codes: area code 619
Products: price ipod player 40gb
Q&A: abraham lincoln birthday
Airlines: united airlines
Translation: translate hello in french
Web Snippets: web hubble telescope
Calculator: 1 us pint in liters
Currency Conversion: 8 usd in yen
Airports: san airport
METAR: metar khio
Help: help local
Local time: time new york

For more details, visit Google’s website on SMS.

Top 10 SEO Tips

There are too many different aspects to Search Engine Optimization (SEO) to easily cover in one article, however, there are a few important items that anyone with a website should consider.  I have put together my Top 10 SEO Tips below.  If you have any questions about any of these items, please contact me today.

1. Review Your Competition

As with any business, know your competitors!  Take the time to review your top competitions websites.  Not just the design and content, but all the Title, Keywords and Descriptions they are using.  To view the source of any website you have open, in IE, go to Page, View Source – in Firefox, Ctrl-U or View/Page Source, then look for <title> and <meta name=”description” content=”" /> <meta name=”keywords” content=”" />  These will be a great starting point for considering your own use.

2. Title

The page title is very important.  It not only helps identify your website and page, but also assists with SEO ranking.  Some people even put a few keywords in the beginning of their title – although I cannot verify if this helps.   Title meta tag should not exceed 60 characters.

3. Description

The page description is as powerful marketing statement for each webpage.  It should contain a brief summary of your business and at least a few of the specific keywords used on that page.  I recommend creating new descriptions for each page.  Description meta tag should not exceed 150 characters.

4. Keywords

The keyword meta tag is the most critical.  I recommend that you review the keywords used by your competitors (the ones that show up on Page 1 of Google, MSN or Yahoo) when you search for the keyword phrase that best matches your website. Avoid using the same keyword multiple times, excessive use will be viewed as spamming and can degrade your websites search engine ranking. Keyword meta tag should not exceed 850 characters.

5. Keyword Saturation

What does this mean?  It means that the keywords you use in your meta tag should also be used in the content of the page.  Focus your keywords to match the content.  Rewrite the content to add in the keywords that people might use to search for the information on that page.   Try not to exceed 3 – 5% saturation (50 of the same keyword in a 1000 word article is approx. 5%).  Over saturation can be viewed as spamming.

6. Content

The more articles, information and other useful information for your viewers the better!  A search engine does not want to suggest a website if there is no relevant content or minimal content.  They want to present their users with the best possible match for the search term, ensuring the user will continue to use their search engine.  So write some “how to” or “top 10″ articles or get permission to repost articles.  Do not plagiarize!  The search engine robots can pick up on plagerized content and this will reduce your site ranking or worse, get you blacklisted!  If you know your business, then you should be able to write a few articles about what you do or the services you provide.

7. Submit URL to Top Search Engines

After you’ve completed updated your titles, descriptions, keywords and content, then submit your URL to the top search engines; Yahoo, MSN (Bing) and Google.  There are many services offered to do this for you, but with a little research and googling, you should be able to find all the links to manually submit your own domain name.  I offer this service as part of my basic SEO package.

8. Images

Don’t build your website entirely out of images.  For two reasons, they usually look horrible and two, if not done correctly, there is literally no content for the search engine spiders to index.  If you add an image of text and do not add an Alt tag, then the spiders will only see image.jpg and none of the text used in the image.

9.  Flash websites.

Despite how pretty flash websites can be, they are not SEO friendly.  If you insist on building a flash site, you should consider offering an HTML version.  There are other methods of making a Flash site SEO friendly.   I recommend a combination html/css with flash components integrated.  This is optimum for SEO.

10. Valid Backlinks

What are Backlinks?  Backlinks are websites that list your domain name and link to it.  There’s hundreds of options and services available for creating backlinks to your domain, however, be very careful and don’t “buy” backlinks, but instead hire a service that “creates” backlinks by article, press release and review submissions to valid websites.   I offer this service, if you want more info, please email me.

One final note, old, out-dated websites with broken links will not be indexed by search engines.  You must update, maintain and refresh your websites often to be considered SEO friendly.

How to Become an Early Riser

How to Become an Early Riser

by Steve Pavlina

It is well to be up before daybreak, for such habits contribute to health, wealth, and wisdom.
- Aristotle

Are morning people born or made? In my case it was definitely made. In my early 20s, I rarely went to bed before midnight, and I’d almost always sleep in late. I usually didn’t start hitting my stride each day until late afternoon.

But after a while I couldn’t ignore the high correlation between success and rising early, even in my own life. On those rare occasions where I did get up early, I noticed that my productivity was almost always higher, not just in the morning but all throughout the day. And I also noticed a significant feeling of well-being. So being the proactive goal-achiever I was, I set out to become a habitual early riser. I promptly set my alarm clock for 5AM…

… and the next morning, I got up just before noon.

Hmmm…

I tried again many more times, each time not getting very far with it. I figured I must have been born without the early riser gene. Whenever my alarm went off, my first thought was always to stop that blasted noise and go back to sleep. I tabled this habit for a number of years, but eventually I came across some sleep research that showed me that I was going about this problem the wrong way. Once I applied those ideas, I was able to become an early riser consistently.

It’s hard to become an early riser using the wrong strategy. But with the right strategy, it’s relatively easy.

The most common wrong strategy is this: You assume that if you’re going to get up earlier, you’d better go to bed earlier. So you figure out how much sleep you’re getting now, and then just shift everything back a few hours. If you now sleep from midnight to 8am, you figure you’ll go to bed at 10pm and get up at 6am instead. Sounds very reasonable, but it will usually fail.

It seems there are two main schools of thought about sleep patterns. One is that you should go to bed and get up at the same times every day. It’s like having an alarm clock on both ends — you try to sleep the same hours each night. This seems practical for living in modern society. We need predictability in our schedules. And we need to ensure adequate rest.

The second school says you should listen to your body’s needs and go to bed when you’re tired and get up when you naturally wake up. This approach is rooted in biology. Our bodies should know how much rest we need, so we should listen to them.

Through trial and error, I found out for myself that both of these schools are suboptimal sleep patterns. Both of them are wrong if you care about productivity. Here’s why:

If you sleep set hours, you’ll sometimes go to bed when you aren’t sleepy enough. If it’s taking you more than five minutes to fall asleep each night, you aren’t sleepy enough. You’re wasting time lying in bed awake and not being asleep. Another problem is that you’re assuming you need the same number of hours of sleep every night, which is a false assumption. Your sleep needs vary from day to day.

If you sleep based on what your body tells you, you’ll probably be sleeping more than you need — in many cases a lot more, like 10-15 hours more per week (the equivalent of a full waking day). A lot of people who sleep this way get 8+ hours of sleep per night, which is usually too much. Also, your mornings may be less predictable if you’re getting up at different times. And because our natural rhythms are sometimes out of tune with the 24-hour clock, you may find that your sleep times begin to drift.

The optimal solution for me has been to combine both approaches. It’s very simple, and many early risers do this without even thinking about it, but it was a mental breakthrough for me nonetheless. The solution was to go to bed when I’m sleepy (and only when I’m sleepy) and get up with an alarm clock at a fixed time (7 days per week). So I always get up at the same time (in my case 5am), but I go to bed at different times every night.

I go to bed when I’m too sleepy to stay up. My sleepiness test is that if I couldn’t read a book for more than a page or two without drifting off, I’m ready for bed. Most of the time when I go to bed, I’m asleep within three minutes. I lie down, get comfortable, and immediately I’m drifting off. Sometimes I go to bed at 9:30pm; other times I stay up until midnight. Most of the time I go to bed between 10-11pm. If I’m not sleepy, I stay up until I can’t keep my eyes open any longer. Reading is an excellent activity to do during this time, since it becomes obvious when I’m too sleepy to read.

When my alarm goes off every morning, I turn it off, stretch for a couple seconds, and sit up. I don’t think about it. I’ve learned that the longer it takes me to get up, the more likely I am to try to sleep in. So I don’t allow myself to have conversations in my head about the benefits of sleeping in once the alarm goes off. Even if I want to sleep in, I always get up right away.

After a few days of using this approach, I found that my sleep patterns settled into a natural rhythm. If I got too little sleep one night, I’d automatically be sleepier earlier and get more sleep the next night. And if I had lots of energy and wasn’t tired, I’d sleep less. My body learned when to knock me out because it knew I would always get up at the same time and that my wake-up time wasn’t negotiable.

A side effect was that on average, I slept about 90 minutes less per night, but I actually felt more well-rested. I was sleeping almost the entire time I was in bed.

I read that most insomniacs are people who go to bed when they aren’t sleepy. If you aren’t sleepy and find yourself unable to fall asleep quickly, get up and stay awake for a while. Resist sleep until your body begins to release the hormones that rob you of consciousness. If you simply go to bed when you’re sleepy and then get up at a fixed time, you’ll cure your insomnia. The first night you’ll stay up late, but you’ll fall asleep right away. You may be tired that first day from getting up too early and getting only a few hours of sleep the whole night, but you’ll slog through the day and will want to go to bed earlier that second night. After a few days, you’ll settle into a pattern of going to bed at roughly the same time and falling asleep right away.

So if you want to become an early riser (or just exert more control over your sleep patterns), then try this: Go to bed only when you’re too sleepy to stay up, and get up at a fixed time every morning.

Chosing a Strong Password – by Tweetlater

How To Choose Very Strong Passwords That Are Easy To Remember

What makes a password strong is the combination of different alphanumeric, special characters, and capitalization that you use, and of course the length of the password.
I don’t know about you, but I don’t want to remember and type an epistle when I fill out a password field. And, ideally, I don’t want to use the same password on many sites, because if one is compromised then my entire life is unlocked.
I want to show you here how to choose very strong passwords for every website that you use, that are different for each website, and are each only 9 characters in length max.
A study found that an 8-character password that’s constructed in the manner I’m going to show you has 7.2 quadrillion different combinations, and will take 83.5 days to crack if the hacker can try 1 billion different passwords per second.

Step 1: Pick 2 Starting Characters

To make it easy to remember, all your passwords are going to start with the same characters. But these are not just any characters. Pick 2 characters from the list of special characters that you see above the numbers on your keyboard and to the left of the Enter key.

These characters are: ~`!@#$%^&*()_-+={}[]:;”‘<>?/|\

Pick any two of them as your password starting characters. To show you an example as you read through the steps, let’s pick $ and % (pick your own two).

In my example, all my passwords are going to start with $%.

Step 2: Pick 2 Ending Characters

In exactly the same way as above, pick two different special characters that will be at the end of your passwords. Don’t pick the same characters as your starting characters.

For the purposes of my example, let’s pick * and ^. Hence, all my passwords are going to end with *^.

Step 3: Construct The Middle Part Using The Website Name

This is the fun part. Take the first 6 characters of the website domain name where you want to use the password. If the domain name is shorter than 6 characters, then use the full domain name.

In my example, let’s create a password www.microsoft.com.

The first 6 characters of the domain name is “micros”.

Now we’re going to substitute some characters and capitalize others.

Substitute the following characters: a becomes @, e becomes 3, i becomes 1, o becomes 0, and u becomes ^.

Now we have “m1cr0s”.

Now, decide on a standard for yourself regarding which character(s) you’re going to capitalize.

For this example, let’s say we’re always going to capitalize the 3rd consonant.

So now we have “m1cR0s”.

The next step is to drop the last character (”s” in our case), and append the Ending Characters (*^) that you picked in Step 2.

Our password is now “m1cR0*^”.

The last step is to add the Starting Characters (Step 1) to the beginning of the password.

The final password is “$%m1cR0*^”.

A Few More Examples

Domain: www.twitter.com, Password: “$%tw1Tt*^”.
Domain: www.tweetlater.com, Password: “$%tw33T*^”.
Domain: www.facebook.com, Password: “$%f@c3B*^”.

Domain: www.ebay.com: Password: “$%3b@*^”

Remember

Pick your own 2 starting characters and your own 2 ending characters, don’t just use the same ones I used in the example.

In addition, make your own capitalization rule (you can capitalize more than 1 character if you want to.

You can also use more than the first 6 characters of the domain name if you want to. It just means your passwords will be slightly longer.

Is This Password Strong?

Yes, it is very strong. With this method you’re potentially using any of 30 special characters, 10 numerals, and 26 lower case and 26 uppercase characters.

Unless a hacker happens to have a water-cooled supercomputer in his briefcase, he will not be able to crack your password.

Making It Even Stronger
If you’re concerned that some hackers might know about this password construction method, simply pick 3 starting characters and/or 3 ending characters, or as many as you like. Any slight variation of the method makes your passwords even more secure.
Credits
This password construction method was designed by Sammie, a person with a brilliant technical mind.
Dewald Pretorius

25GB of Online Data Storage by Windows!

Finally a free online data storage with easy to use upload, sharing and protected file storage as well.  Free account includes up to 25gb (yes, 25 gigabytes) of storage space!  You just need a hotmail or windows live account to sign-up.

For more information visit http://skydrive.live.com

Beware the Domain Name Registration Notice Scam

Have you received a letter indicating that your Domain Name “search engine” registration is about to expire?  And they’re asking you to pay as much as $119 for 2 yrs?   It’s a scam.

First of all, you should know who your website is hosted with and can verify through them the validity of this letter. If you don’t know where your domain is registered, you can look it up using whois.net, just type in your domain and click Go.

Secondly, there is no such thing as a “Search Engine Registration.” You can submit your website to many different search engines, but once you do so, it never expires.

For more detailed information about this scam, visit ucan.org (Utility Consumers’ Action Network).

Opening MS Office 2007 documents with older versions

Okay, this isn’t new, but since I recently upgraded to Vista and had to reinstall MSOffice, and had to research it again, I thought I would share it.

There’s still a lot of people that either really like the older versions of MS Office or they can’t afford to upgrade.  Well most of you that use Office have noticed that the new file formats have an additional “x” on the file name: document.docx

There’s a simple solution to this, download the fileformatconverters.exe from Microsoft, it installs easily and then you can open the new .docx files with your older MS Office program.

Here’s the link to download direct from Microsoft.

Google search tricks

The following Google Shortcuts will significantly improve your search abilities and improve your results with greater efficiency.

Conversions – 1 foot in yards or 50 celsius in fahrenheit
Define – define:optimization
Math – 10+10 or 10-5 or 10*10 or 100/10 or 10% of 100
Find a phone number – phonebook:Google CA
Find business phone numbers – bphonebook:SLK Services El Cajon
Find residential phone numbers – rphonebook:John Doe San Diego CA
Search for showtimes – movie:star trek 92020
Get a stock quote – stocks:goog
Get local weather – weather:92020
Search book text – book: SEO for Dummies
Search within a number/price range – 1967 chevy malibu $500…$1000
Search within specific date range – ddmmyy) – san diego news daterange:200508-200510
Search only one website  – site:www.slkservices.com “seo”
Exclude adult content – safesearch:breast cancer
Find linked pages – link:www.007websolutions.com
Find info about a page – info:www.slkservices.com
Find related pages – related:www.slkservices.com
View cached page – cache:google.com
Restrict search to specific filetype – us constitution  filetype:pdf
Search for keywords in page title – allintitle:”seo” san diego
Restrict search to page URLs – inurl:services
Specific domain search – site:.edu, site:.gov, site:.org, etc.
Restrict search to country – site:.us “new york”
Search for keyword in body text – intext:optimization
Return pages with all words specified in body text – allintext:search engine

Helping to stop Spam – one email at a time.

Do you know how most spam gets to your inbox?  It is sent using an unsuspecting user’s email account.  Their computer has been taken over by a malware, trojan or virus that gives the spammers full access to their information and computer resources.

You can identify the source of the email by viewing the headers.  The key is to find the true email listed in the “Received from” code.  In the example below of a spam message, it falsely states that it came from “Mr.Alex Martinez.” <marcelolotteriaespanol@aiesec.net>, but the reply goes to mrjesuscarlosdept2610@hotmail.com, and if you look even closer to the headers in the “Received from”  it actually came from “authenticated user name@aiesec.net (I removed the actual name for privacy of the victim).

In this case, I will inform both the victim that their email account is being used for spamming and that their computer may be infected with malware/spyware/virus, as well as sending a copy of these headers to abuse@hotmail.com since the true return address is a hotmail account used for receiving the spam response. read more »

10 Things To Consider Before Quitting Your Job To Freelance Full-Time

“I don’t like my job.” “The cube walls are closing in.” “I’m walking out of this job right now.” “I need to get out of here!” You know you’ve thought it at one point or another, and suddenly, the life of a free-spirited, self-made freelancer sounds all the more appealing. Before you rush and type your resignation letter, there are a few things that you will have to consider. Pamela Slim, a former corporate manager turned entrepreneur and author of the book Escape From Cubicle Nation, weighs in with 10 important questions you need to ask yourself before you make the jump.

I wish there were a secret formula to ensure that the freelance business you have been madly working on is going to generate enough income to compensate for your current salary as an employee, if not much more. Unfortunately, there are many, many factors that go into determining business success.

To get some insight into your readiness to say goodbye to your day job, read over this checklist and see how prepared you feel. read more »